Month: August 2013

“I recently bought a pair on Shopbop Alexander McQueen shoes, orders less than two weeks of receipt of goods, the style is good, but too hard cortical uncomfortable, consider a long time or returns, costing him more than 140 yuan international shipping, but buy online big or very convenient. “This is a small exposed models, fashion keen sense of smell, since the discovery Shopbop (Amazon’s electricity provider), the simply put it down,” where nothing went little ‘ultimate discount’ area to see if there is good goods. “(Cao Tingting)

Big online shopping, many people have been afraid to put into trust. But in recent years, a number of international electricity providers to enter the Chinese market, such as Shopbop, The outnet.cn quite Teles. It is understood that 75% of the clothing rather Teles direct authorization from the brand, 25% from Net-A-Porter; Shopbop is to rely on a good relationship with the brand, direct the new season, while direct shipments from abroad. Online buy big, become a fashionable consumption.

Chinese people like what the big online shopping

Alexander Wang is the current darling

“Like most of the big sites Taohuo is fashionable and smart young man. They are not short of money, but hopefully reasonable price cheaper, their preferences and the store also different.” THE OUTNET global director Stephanie Phair interview with this reporter , said that Chinese people currently most likes Alexander Wang, and Chloe and Iris & Ink. Likewise, in Shopbop popular brands list has Alexander Wang, 3.1 Phillip Lim, Rag & Bone, Tory Burch, there are American designer brand DVF. “Two years ago we could name some brands could not utter, but now very much sought their goods, promotional code when it is easy to break.” Shopbop relevant responsible person said.

We are willing to spend much money to buy these also kick off the total price is not low cargo? “We sold the most expensive three single items are decorative elements Balmain miniskirt, discount 29,142 yuan; second is Bally’s lace leather vest, 13,740 yuan; third is lightweight washed leather jacket BV , 13,230 yuan. “Stephanie Phair said,” The average customer price reached 3,000 yuan, it was spending more than 100,000 yuan a year. ”

Quite Teles warehouse located in the country, all the goods into the customs have been reported in a tax, the original and the prices were flat in China, so have to rely on five or even 80% off discount reflect the advantage. “We will launch an exclusive collaboration with designer limited edition series, can not be bought elsewhere.” Stephanie Phair said.

Zhejiang Online shopping big strength

Second only to North Canton

Sales over the past year shows that quite Teles in China is Beijing’s largest market, accounting for 28%; followed by Shanghai, 27%; Third Guangzhou, 10%; fourth Zhejiang, accounting for 6%. Shopbop sales ranking is similar, Zhejiang ranks fourth. “Zhejiang’s consumer group has great potential, if the logistics smooth, outside the city of Hangzhou progress will be faster.” Shopbop relevant person in charge told reporters.

Many people have wondered these into China’s electricity supplier signs seem only to align a woman, while the man’s business is not fond of. Truth is not. Analysis of the industry, the story is easy to impress a woman, are susceptible to the impact of recommendation; man is different, once they come, find something they like, are generally decisive start, do not love comparison not tangle for the money, but loyalty is very high. “Our men are in preparation in the website.” Stephanie Phair said.

Luxury electricity supplier

Easy access to double-digit growth

In many physical store sales decline, the luxury of electricity providers has grown fast. According to the Italian electricity supplier YOOX famous luxury semi-annual report of 2013, net sales of 207 million euros, an increase of 20% (22.8% at constant exchange rates), which in the second quarter sales of € 9,700, an increase of 18.4% (by not Variable rate increase of 21.9 percent); Italian mainland and the United States were up 18.5% and 30.8%, including China, “in other countries,” an increase of 63%.

More and more people turning to look for a quarter of electricity supplier discount merchandise. YOOX data also show that there are 12.5 million people whose monthly unique visitors, active users (mean over the past 12 months to buy a user) from last year’s 871,000 increase to 100 million or more; average customer price rose to 216 euros.

“Run the store too tired, can not find the whole product, the net purchase house can be completed at home.” Little Donggang Gang received ordering the package, flying over the sea 11 days, the price to the United States at heart, suddenly felt wait for some time also anyway, because I did not shopaholics from wearable clothes.

Currently, on a global scale, mobile information network technology development speed far beyond our imagination, when there are hundreds of millions of Chinese domestic network illiterate and unable to understand the depth exposure when the traditional Internet and computers, just two years time, we are a new network – mobile internet tightly surrounded. Different from the traditional computer internet, this time more rapid pace of technological change, technology applications from people closer, and learn our daily life and work more closely linked to our society and even humans have brought productivity and survival mode more a huge impact. It is no exaggeration to say that the mobile Internet led to the survival of the human network second wave

In this wave, more SMEs to bring new developments hope. Mobile client is undoubtedly the emergence of many small and medium enterprises to become the object of pursuit, but also for these enterprises to open up a whole new marketing tools. “Brand clothing store” Client founder Lizi Ping said that the mobile client software technology companies to introduce products and services installed on the customer’s mobile phone, which is equivalent to the company’s business cards, brochures and products once distributed to users, but Users will also keep them active. On “brand clothing store” platforms for the apparel industry to create a comprehensive information service platform for the entire garment industry has brought extraordinary value, has become a leader in the field of the entire apparel brand. For the strong development of branded apparel industry provides new avenues to a strong brand heritage, based on the success of this platform naturally fall into place. It can be predicted that the “brand clothing store” With the information platform construction norms and become more mature, certainly for the apparel industry and the whole field of clothing to bring more market opportunities. It will also give the entire industry a tremendous profits and broad prospects for development.

Lizi Ping believes that the reform and opening up, China’s clothing brand if springing generally rapidly throughout the country, most of them concentrated in Jiangsu, Zhejiang and the PRD generation, and the reputation of these brands in the domestic market are good. But along with the awareness of the major foreign brands of understanding and awareness as well as foreign brands to enter the Chinese mainland variety of luxury in workmanship and texture comparable to the case of foreign brands seemingly more attractive than domestic. The attitude of most people for the Chinese garment enterprises is a huge challenge, and “brand clothing store” The emergence of mobile client, no doubt for the entire industry to do a new shuffle and one adjustment.

Throughout the information age, Mobile Internet increasingly strong development potential immeasurable, garment industry “move” the road is imperative, “brand clothing store” platform for the future development of space will be more extensive, promising. With the industry’s deeper understanding of the mobile Internet and technology continues to evolve, the mobile client will in the near future become the main trend of the development of the garment industry. Today, the “brand clothing store” as the Chinese apparel industry side lifted the banner has been favored by many business tycoons of the future, this area will become a super platform for industry players the ideal paradise.

2013 semi-annual report listed garment enterprises gradually released from a number of companies reporting point of view, the past six months since the apparel industry downturn, not a fundamental improvement in market conditions, the troubled industry-wide high inventory issue has not been resolved However, some level of profitability has increased, overall mixed.

Analysts believe that the next period of time within the garment industry is still in the early rapid expansion of “hangover” torture stage, but with the gradual advance to the inventory, some of the clothing company’s profitability will be repaired and improved.

Some recovery in corporate earnings

Clothing enterprises from the market situation, the first half of the operating conditions vary. Among them, women’s share of leading enterprises in the first half Lancy company realized main business income of 684 million, an increase of 25.21%; attributable to shareholders of listed companies net profit of 149 million to complete, an increase of 4.74%.

Semir clothing also achieved the first half of the recovery of revenue and net profit growth, operating income of 2.725 billion yuan, an increase of 8.51%; net profit of 2.84 billion yuan, up 14.4 percent. Same period last year, net profit of 248 million yuan Semir clothing, down 43.22%, net profit also fell last year by 37.8%. The company expects growth will continue this year, from January to September net profit growth rate will be 0% -30%.

But by the impact of domestic and international economic downward trend in the first half operating results joeone decline. During the reporting period, the company achieved operating income of 1,163,788,600 yuan, down 2.29% compared with the same period last year; attributable to shareholders of listed companies net profit of 290,500,300 yuan, down 14.03 percent, there has been double revenue and profit decline.

361-degree semi-annual report showed, the first half of 2013, turnover decreased by 361 degrees 30% to 1.998 billion yuan, 205 million yuan profit 361 degrees, down 65.6 percent year on year. According to analysis, the first half of the domestic economic slowdown, the uncertain economic outlook weakening consumer sentiment, rising production costs and fierce competition, resulting in ordering the sharp drop in the number of orders and margin damaged.

Hong Kong-listed Li Ning Company announced interim results for the first half of the show, the company achieved revenues 2.906 billion yuan during the period, representing a decrease of 24.6%, a loss of 184 million yuan, a year earlier profit of 44.29 million yuan. Its Executive Vice President Kim Jin-jun said the company is so improved inventory and sales, is expected to close the shop the next six months to one year the rate will slow down.

Another day of Olympic sports brand is also not better, by the end of June this year the company’s net profit decreased from 62.5% to 89.9 million yuan, and Peak 2010, compared to the previous semi-annual report, the first half of this year, its net profit decline was maximized. Pick attributed this sustained extensive inventory liquidation activities and weak economic conditions on the demand for new products had a negative impact.

Destocking is still imminent

This viewpoint and industry analysts own thinking. Some analysts believe that, to some extent, the clothing brand competition is not who’s results look better, but to inventory capacity, who first clean up the inventory to a reasonable level so that the channel rejuvenate, who will most low tide in this round first recovery.

Reported from view, garment enterprises in regard to the inventory effect overall unsatisfactory. Early 2012, Lang Zi shares inventories 269,000,000 yuan, increased 18.46% to the end of June reached 318 million yuan. In the first half, Semir clothing inventory amount was a peak of 1.5 billion yuan last year, fell to more than 700 million yuan, but the gross margin fell by 2.47%.

Sports brand, Li Ning, said Kim Jin-jun channel inventory has returned to a healthy level. Li Ning, the average channel inventory turnover period from the peak of more than nine months to 7 months, the total inventory reduction of over 30%. Anta inventories of 687 million yuan from the end of 2012 fell to 576 million yuan mid-2013.

For inventory problem, 361 degrees, said that in view of oversupply, inventory control is an important task of the company, distributors and companies are taking orders for the release and cautious.

Shenzhen, a fund manager told this reporter: “A lot of garment enterprises to inventory destocking way down to downstream sales channels, so that although the apparel business inventories fell, but the channel inventory actually increased demand in the industry no significant improvement in the case, the channel capacity has not improved digestion, high inventory problem is still not resolved. ”

It is noteworthy that, clothing companies are trying a new sales cycle changes. Joeone at the year end in the direct operation and number of 3205, in the first half to reduce 59, while its optimized form of sale terminals, shopping malls based model from relying on the development of shopping malls and stores both wings to fly mode. Seven wolves in the expansion of the dealer’s assessment of the number of new store openings canceled hard targets, more to the decoration, subsidies on the help and support, significantly enhanced the profitability of the stores attention.

Younger generations will be e-commerce as a whole managed to operate specialized carriers, built in the days of cat and Jingdong electronic business platform, as a strong complement to traditional sales channels. The future, the company will further leverage marketing network, logistics and distribution, and transmission of information and other resources, to strengthen the line of the show, experience and value-added services, and online platform to form the full two-way interaction, in order to optimize channel deepening.

361 degrees is another promising market segments. First half of the total number of children’s products retail outlets increased from 1678 1590, of which 390 adult located at 361 degrees counter within the retail stores.

The fund manager said garment enterprises to stock “self-help” measures of effectiveness remains to be seen, in the inventory problem has been effectively resolved, the apparel industry as a whole is not very high degree of prosperity. Magang shoes and apparel industry is an independent commentator commented, “accurate to say that there are signs of some companies, the outlook is not bright!”