“I recently bought a pair on Shopbop Alexander McQueen shoes, orders less than two weeks of receipt of goods, the style is good, but too hard cortical uncomfortable, consider a long time or returns, costing him more than 140 yuan international shipping, but buy online big or very convenient. “This is a small exposed models, fashion keen sense of smell, since the discovery Shopbop (Amazon’s electricity provider), the simply put it down,” where nothing went little ‘ultimate discount’ area to see if there is good goods. “(Cao Tingting)
Big online shopping, many people have been afraid to put into trust. But in recent years, a number of international electricity providers to enter the Chinese market, such as Shopbop, The outnet.cn quite Teles. It is understood that 75% of the clothing rather Teles direct authorization from the brand, 25% from Net-A-Porter; Shopbop is to rely on a good relationship with the brand, direct the new season, while direct shipments from abroad. Online buy big, become a fashionable consumption.
Chinese people like what the big online shopping
Alexander Wang is the current darling
“Like most of the big sites Taohuo is fashionable and smart young man. They are not short of money, but hopefully reasonable price cheaper, their preferences and the store also different.” THE OUTNET global director Stephanie Phair interview with this reporter , said that Chinese people currently most likes Alexander Wang, and Chloe and Iris & Ink. Likewise, in Shopbop popular brands list has Alexander Wang, 3.1 Phillip Lim, Rag & Bone, Tory Burch, there are American designer brand DVF. “Two years ago we could name some brands could not utter, but now very much sought their goods, promotional code when it is easy to break.” Shopbop relevant responsible person said.
We are willing to spend much money to buy these also kick off the total price is not low cargo? “We sold the most expensive three single items are decorative elements Balmain miniskirt, discount 29,142 yuan; second is Bally’s lace leather vest, 13,740 yuan; third is lightweight washed leather jacket BV , 13,230 yuan. “Stephanie Phair said,” The average customer price reached 3,000 yuan, it was spending more than 100,000 yuan a year. ”
Quite Teles warehouse located in the country, all the goods into the customs have been reported in a tax, the original and the prices were flat in China, so have to rely on five or even 80% off discount reflect the advantage. “We will launch an exclusive collaboration with designer limited edition series, can not be bought elsewhere.” Stephanie Phair said.
Zhejiang Online shopping big strength
Second only to North Canton
Sales over the past year shows that quite Teles in China is Beijing’s largest market, accounting for 28%; followed by Shanghai, 27%; Third Guangzhou, 10%; fourth Zhejiang, accounting for 6%. Shopbop sales ranking is similar, Zhejiang ranks fourth. “Zhejiang’s consumer group has great potential, if the logistics smooth, outside the city of Hangzhou progress will be faster.” Shopbop relevant person in charge told reporters.
Many people have wondered these into China’s electricity supplier signs seem only to align a woman, while the man’s business is not fond of. Truth is not. Analysis of the industry, the story is easy to impress a woman, are susceptible to the impact of recommendation; man is different, once they come, find something they like, are generally decisive start, do not love comparison not tangle for the money, but loyalty is very high. “Our men are in preparation in the website.” Stephanie Phair said.
Luxury electricity supplier
Easy access to double-digit growth
In many physical store sales decline, the luxury of electricity providers has grown fast. According to the Italian electricity supplier YOOX famous luxury semi-annual report of 2013, net sales of 207 million euros, an increase of 20% (22.8% at constant exchange rates), which in the second quarter sales of € 9,700, an increase of 18.4% (by not Variable rate increase of 21.9 percent); Italian mainland and the United States were up 18.5% and 30.8%, including China, “in other countries,” an increase of 63%.
More and more people turning to look for a quarter of electricity supplier discount merchandise. YOOX data also show that there are 12.5 million people whose monthly unique visitors, active users (mean over the past 12 months to buy a user) from last year’s 871,000 increase to 100 million or more; average customer price rose to 216 euros.
“Run the store too tired, can not find the whole product, the net purchase house can be completed at home.” Little Donggang Gang received ordering the package, flying over the sea 11 days, the price to the United States at heart, suddenly felt wait for some time also anyway, because I did not shopaholics from wearable clothes.
