Zhang Guoying: green knit “new” Belonging

“These scarves are using vegetable juices, fruit juices, tea stained made ​​out of.” Would then brand general manager Zhang Guoying introduced to: “This new type of natural dyed scarf, turn our business by OEM brand breakthrough. ”
In fact, every time the market battle, each company is new, new contest moments, for knitting enterprises, due to various links closely knit, so one involving innovation, often led by a launch body, and when the enterprise against all odds and innovation, how to make these products may not be mainstream “new” sense of belonging is the most important part. “Naturally dyed scarves and gimmicks have a selling point, but the market still need to take care of some, this step is the most critical areas of new products.” Zhang Guoying said.
Everything from the “new” starting
New products tend to have a certain conceptual, contains design and concept in which producers, so in all aspects of new product promotion should be consistent with the characteristics of the product itself, to strengthen certain attributes of the product to the market and businesses to stay a deeper impression.
“In addition to products, we use construction waste on the booth layout, promote re-use of resources. Since we do terminals, will continue to use environmentally friendly materials decoration.” Zhang Guoying introduction. “It will then debut as an independent brand, and we hope that through this kind of ‘light’ built form, with creative new forces to advocate for local Chinese ‘green light life, fashion a new life’ brand proposition, we naturally dyed scarf highlight the concept of environmental protection. ”
Environmentally friendly products easily detached fashion, often the idea is very advanced, but very far away from the market. “It is in recognition of this, so we hope that through the cooperation of the parties, such as artists, designers, to promote cooperation, security and environmental protection of new fashion in the booth will then display in the designer designed Fan Fan clothes, is to combine environmental protection and fashion elements, the visitors proved to environmental protection can also be very fashionable. ”
Young Fashion Artists Fan Fan to its series of works have been sensational art exhibition in London “My reuse” reproduction will be contingent on the booth. Fan Fan works using discarded computer discs after laser engraving rearrange this novel artistic expression contingent participating brand philosophy coincide. However, the flagship of the scarf will be the biggest feature is the use of natural fruit and vegetable juice liquid stain, 100% pure natural environment, in order to call on the industry to reduce pollution in the production processes for dyeing natural environment.
“New” in the idea of ​​winning
“In fact, the greater significance lies in green dress on the concept of environmental protection publicity,” Kathleen Wu re Garments Co., Ltd., said: “It was a beauty in a larger game, there was a contestant in the finals wore when we use mineral water bottles knitted fabrics produced renewable dress, get a lot of extra points, we participate in the exhibition will also take this dress, not just on the process of the show, but is also environmentally friendly, kind of propaganda. ”
It is understood that the company re-Wu dress in green fabric accounts for 15% of all fabrics, they will be certain aspects of the sales profit sharing to promote environmental protection clothing, promote environmental philosophy. “In fact, some people started unwilling to accept environmental regeneration dress, we must let, guide them to purchase, through the process of post-worn so that they recognize that these renewable green dress and ordinary clothes no difference, while support environmental protection. ”
Zhang Guoying said, for “new” products, the concept is the ultimate vitality. “Last year, I attended Fashion Forum, when the guests, the famous Japanese designer Yohji Yamamoto, he said the clothes are hand made ​​heart-in-one design, the hand is distinguished from other animals where the greatest, but now played by hand the role of smaller and smaller, so he insisted in the production process using hand and I very much agree with this point of view, for the clothing industry, designers largest source of wisdom and inspiration for the creative process is the hand we can not allow human civilization wisdom slowly disappear, it will then make scarves such apparel products began to return to nature, but also a way to pay tribute to the concept of hand-crafted, and this includes the return to nature of the product, in recent years more and more by consumers of all ages. ”
The cost of the “new” in several
It is understood that natural materials will be natural dyeing and traditional dyeing process compared to the cost of materials similar, but labor costs will be relatively expensive. But Zhang Guoying, said: “This is not contradictory, because sometimes cost a little bit more expensive, but it can reduce a lot of pollution is now also advocating foreign zero emissions, low-carbon, and even some clothes to affix the production of emissions is how much. we are also interested in making mutatis mutandis to this standard, but is still in the trial stage, after the industrial production, we will pay more attention to cost control problems, try to eventually stabilize prices within a reasonable range, as do people afford to the brand is one of our most fundamental goal. ”
For recycled fabric made ​​with mineral water bottles dress, Wu said the post-production and re-production costs of this eco-friendly clothing is not high, the larger spending on pre-processing of mineral water bottles: “The workers need to manually put water bottles bottle caps and labels to clear, in addition to this link, others are almost ordinary clothes, final garments are moderately priced. “It is understood that water bottles recycled fabric affected by the raw material, mainly white, green and gray colors , the latter no longer dyed to achieve environmentally friendly production process.
Wisdom Science and Technology Co., Ltd. Aike Qi Kang 婌 introduced a knitted fabric of the company at the time of Artex add color, reducing the dye, wash areas, able-saving 80%, although slightly higher upfront costs, but the whole production process down , compared with ordinary fabric production or to some low. They also developed a stainless steel metal fiber core material, the use of this material is lightweight qualities and good electrical conductivity results, with the latest electronic components and IT to integrate the latest technology and textile e-textile electronic textiles and intelligent clothing, but also market get a good response.
Therefore, environmental knitting concept can exist in more than one class of product, by precise control of a series of new environmentally friendly product packaging, as well as to promote the concept of the cost, we can achieve a better landing effects, environmental knitwear able in the market “new” belonging, to find their corresponding consumer groups, manufacturers able to achieve the goal of fame and fortune.

During the 2014 National Day holiday, retail pain and joy

Theme of the exhibition is becoming a shopping mall to attract a large number of family visitors weapon.
For nearly a year downturn in the retail industry, “11” Golden Week is undoubtedly a drought every nectar. From shopping malls, supermarkets, electricity providers and high correlation courier industry point of view, “11” is still a holiday spending spree. However, this booster holidays whether to accompany the end of the four quarters of retail enterprises really need to seize the market demand.
Showmanship mall theme developed into a weapon
Discounts and experience service is no longer fighting the mall “October” Golden Week killer, replaced all kinds of cartoons, animation and other thematic exhibitions. Beijing Daily Reporter survey found that a number of shopping malls Chaoyang Joy, You Don Mall, Beijing apm, Sanlitun Swire, the Aegean Sea Mall, INDIGO, etc. have joined the exhibition. Family segment as a major “sniper” Object mall.
In full swing Chaoyang Joy, “Shaun the Sheep” special exhibition theme. Because passenger hot, thematic exhibitions of additional activities lamb every day children’s drama from the original three games to four games encore. “11” before the holidays for three days, Chaoyang Joy continuous sales over 10 million daily passenger flow over 90,000, compared with ordinary weekend sales increase 25%, 15% increase in passenger traffic.
Chaoyang Joy Promotion Department Deputy Director Wenjuan said that North is a secondary business district, and is concentrated in the upscale residential district. Holiday for Chaoyang Joy, the high probability of neighboring passenger travel, so we must rely on themed events to attract remote passenger shop, stimulate sales. “The theme of the exhibition is high propaganda, the brand side gifted Jan Kaku and other media in children’s media were put in a strong, attracting a large number of family visitors to the shop.”
In addition to Chaoyang Joy, You Don mall Transformers special exhibition, the 90th anniversary of Disney Show INDIGO have attracted a lot of fans to patronize. Located in the Wangfujing shopping district of Beijing apm Food Festival is not only thin chopsticks brother, sister and other types of fat kitchen fun image display, also introduced the topic “about the benefits National Day” promotions, nearly two-thirds of businesses in the mall during the holiday offer promotions.
According to statistics, Beijing apm Golden Week passenger average of 180,000. In addition, the Xidan shopping district, a number of shopping malls provide consumers with the most practical holiday services, Xidan Joy City launched six hours free parking, Galeries Lafayette is not only full of great pro shop eight fold, also with free parking invite consumers to shop.
Supermarket multiple formats linkage enhance customer stickiness
“October” Golden Week will not only allow workers ushered in a long-awaited vacation, it is the business opportunity of fishing gold traditional festivals. In the interim results slightly sluggish retail market, how the “11” holiday marketing campaigns to the fore, has become the focus of the work of the brightest business.
According to the Municipal Commission of Commerce introduced before the holiday, the major supermarket chains residents of the community to give full play close geographic advantage, not only to prepare an adequate grain, oil, meat, eggs, vegetables necessities of life for citizens, but also provides a wealth of holiday merchandise, and carry out a variety of promotional activities.
Arima supermarket responsible person, during the holiday season, Arima supermarkets and department stores together to build a panda exhibition and other cultural activities, joint promotions. In the official view, to seize the “October” holiday sales will benefit the annual results of the upgrade.
“Eleven” period, the foreign supermarket underwent a variety of marketing activities, such as Wumart supermarket redemption filled to capacity, some of the goods of the second piece 50% off; Walmart CUP cards filled to capacity reduction, leaflets small ticket FULL enjoy 2 km free shipping; the supermarket launched the “stamp collecting” activities.
According to Municipal Commission of Commerce statistics show, “11” day, Wumart, JKL, Lotte, Carrefour and other supermarket chains Day sales rose more than 10 percent. In Carrefour, Lotus and other large supermarkets, there were limiting parking, and other bits and so on during the holidays.
Beijing Daily reporter noted that the supermarket to gradually increase the Associate Regional Shopping Plaza development, leveraging each other during the holiday season to improve significantly. For example, during the holiday season catering for supermarkets, specialty stores brought traffic to extend the residence time of the customer. The Tide brand, dessert, etc. for supermarkets and other formats to attract a younger customer base.
Holiday electricity supplier is not closing as normal
Owing to the courier business holiday “absent” traditional holiday promotion battle of power and commercial enterprises, the National Day Golden Week this year, whether or distribution services marketing efforts do not lose the traditional retail business.
Ms. Yan consumers to Beijing Chinese Commercial News reporter Fan Ying, to avoid shopping in a supermarket queue, she chose online shopping. Online mall during the holidays and did not slow down the speed of delivery, Jingdong, Suning Tesco and other large online store can do the next day.
“Golden September and Silver October,” home improvement season for the home appliance industry has brought a lot of traffic, a price war has always been known for the electricity supplier is the opportunity to play in the “October” Golden Week schedule of playing this great promotion appliance.
Jingdong side said that in the four-tier market, due to the opaque line channels, the prevalence of the phenomenon of the high price, Jingdong will use proprietary advantage to provide equal services to consumer appliances. September 22 – October 8, 2009, Jingdong appliances big promotion officially open, 1 billion yuan shopping vouchers will be issued, and will also implement 30 price guarantee, 30 days no reason to return policy.
Suning and Gome Online in the field of home appliances are equally appealing appliance sales force. Suning “11” Golden Week is not limited to online, the advantages of using the stores, Suning opened Beijing Liujiayao super store in September 26, deepen consumer shopping experience. Gome Online is the Minsheng Bank, China Merchants Bank, the micro-channel payment and other partners together to launch the country cool coupons, up to one hundred billion yuan of investment to make the country self-confidence to get ten million America Online new members.
Faced with major electricity supplier menacing, Ali aspects of nature will not miss the “eleven” season, September appliances already entered preferential period, the “11” this wedding peak, clothing and small household appliances have become day cat Popular promotional items. Well-known electricity supplier analyst Luzhen Wang said in October, November is the electricity supplier sales season, electricity providers will compete for this node, this year’s “double 11” Lynx still dominated, but in many electricity providers compete next, sales or market share will decrease.
Express delivery rate of the secondary surge
Courier companies do not neglect the Golden Week, Beijing Chinese Commercial News reporters Ti Yan and Fa Xian, after the purchase of goods in the Socialist Workers Tootoo, music Web sites such as bees, express delivery Ruqierzhi. Although the distribution of protected, but the “eleven” period, a substantial reduction of domestic express a single volume. Due to the holiday units, consumers go out and other factors, a large shipment had a second delivery.
By courier home and other factors, “11” and other traditional holiday has been an important test courier company faces. Beijing Daily Reporter survey found that this year’s “October”, the courier industry, there has been no large area of business, sending pieces remained normal income.
“Eleven” has Taobao stores before the holiday to hang out a notice that, by the courier company holiday impact, beginning October 1 will stop shipping, 4 days back to normal. There are online sellers to Beijing Daily reporter said that the courier receipt they have no way to stop, or even bluntly, “anxious not to shoot.”
In response, Beijing Chinese Commercial News reporters Zhi Dianduo and Jia Kuaidi company, the responsible person said, during the National Day courier company’s normal operations, the situation went out of business does not exist. Shentong Beijing area, the official pointed out that travel by consumers, enterprises, holiday and other factors, the annual delivery volume compared with the usual National Day holiday period were decreased, but the courier company and will not be closed, even if the presence of staff holiday, express outlets will maintain normal operations.
There express industry source said, “Express out of business” does not exclude a rhetoric Taobao seller, after all, will leave some Taobao shop during the National Day of business. In fact, several years ago, the State Post Bureau has issued a document request courier companies throughout the year, but by the holidays, employees leave, reducing the amount of express orders, delivery costs and other factors, many courier companies have claimed not closed down, but in the actual shipment delay or even stop receiving faction half closed state. Now, with the increasing competition in the industry and service awareness, express industry holiday business situation has improved.

Ding Junhui confirmed their participation in Haining Open In mid-October will be unveiled Leather City

Recently, according to the World Snooker Tour organizing committee said, the Chinese star Ding Junhui has enrolled 2014 World Snooker Tour, “Haining Leather City” Cup Haining Open, Ding Junhui in mid-October to the leather capital of Haining, for the majority of snooker fans offer exciting game.
World Snooker Tour Sai Haining Open from “Haining Leather City” title, the game will be held in Haining City Sports Center on October 20 -24 days. Match race will consist of 128 top international players and China’s top snooker players, game total prize money of 500,000 yuan.
In the first race of the season World Tour China Open in Yixing region, home delivered Ding Junhui played all the way through the finals with 4-2 win over Holt eventually won the championship. At present, alive Tour money list, ranked Ding Junhui first.
At the end of the season three stations World Tour, the top eight players in the finals qualify can get to compete for more than one million in prize money. The top four players can get two seasons of professional qualifications, and O’Sullivan, Ding Junhui, Robertson, Selby and other top players together athletics.
“Haining Leather City” Open Cup Haining time before the State Championships held in Chengdu, but Chengdu States Championship competition system change, all players must participate in qualifying, but not as in the past the world’s top 16 players qualify directly race. And at the end of the British National Championships qualifying Chengdu, Ding Junhui 5-6 upset loss to amateur players Wangze Peng, then upset defending champion missed the race. In the end, “Haining Leather City” Henin Open Cup after Ding Junhui next match should be held in November in Coventry, England crown crown.

People 30 years of collections buckle over 2000 pieces left clear and tangible history

Mustard, who lives near Park Road, Hongqiao District Cui province column, it took 30 years for a collection of over 2000 pieces of buttons. Although these objects smallish, are all the late Qing Dynasty copper gilt Coins buckles, buttons on the pattern up to hundreds of species.
More than 2000 pieces of six categories
Cui master came home, he showed reporters that more than 2,000 pieces of buttons. These buttons are classified A4 paper size is fixed at a hard board, there are four buttons on the five elements of each board, each row of five or six. The reason why the arrangement is a luxurious, Cui said the master, he classified according to the pattern on the buttons, divided into figures, flowers, animals, plants, ships and auspicious six categories of Chinese characters. Each class has broken down several ten kinds, such as lotus flowers, plum blossom, peony and other points, animals dragons, fish, horses, eagles, bats and other differences.
These buttons like a small dime coin, big as a dollar coin is so great that most copper bright, goods with complete clarity. In order to facilitate the distinction, except by pattern classification, Cui master returned from the name of these buttons. There are three sheep like pattern on the name “auspicious beginning” with pomegranate and bat pattern is called “many sons” …… “You do not look smallish buttons, inside knowledge also plenty,” Cui said the master, these copper gilt coins buckles are large house at the time the clothes have accessories, flower-shaped pattern of different buttons on the identity of the person is also different.
Collection efforts exhibitions
This year 63-year-old Cui master, father undertook Ruifuxiang costumes tailor. It is therefore presumably his childhood on the button there is great interest, especially the home possession of more than a dozen pieces that have a wide variety of patterned copper buttons. In order to collect these coins copper gilt buckle mechanism, he almost every week to Shenyang Road, Taobao, has repeatedly traveled to Beijing Panjiayuan and Baoding, Texas, Taiyuan and other places of the antique market. However, because it would be unpopular collections, copper gilt Coins buckle much on the market, and less and less, for which he also taught himself computer, specifically on Taobao Amoy baby and collection sites.
Although much is to spend money to buy a few, of course, three hundred dollars bought a lot of buttons, can someone out how high the price he did not sell. In his opinion, these buttons to the people left behind a visible, tangible history, while also learned that the first people of folk customs. Cui master has a desire is to continue collection of more copper gilt Coins buckles, and more to one day be able to hold up an exhibition, so that more people know about the history of buttons there.

2014 China (baigou) leather accessories and sewing equipment exhibition on the 26th grand opening

2014 China (baigou) leather accessories and sewing equipment exhibition at the grand opening of the 26th International Road baigou and raw materials market. The exhibition “integration resources to promote industrial upgrading” as the theme, bringing together the industry’s most cutting-edge products and provide new reference for leather bags, clothes, shoes, plush toys and other industries upgrade.
It is reported that this exhibition will last three days during which he will usher businessmen from Beijing, Tianjin, Guangdong, Fujian, Jiangsu, Zhejiang, Hebei and other parts of the country and more than professional buyers to visit and purchase. Will build enterprise technology exchange, trade talks a set of products, trade cooperation and information exchange in the international high-level high-end platform.
By then there will be a computer tricks, computer folding machine, high efficiency and intelligent sewing equipment, as well as CNC laser engraving, cutting leather machines, automatic bag machinery and other high-tech products concentrated in the 5,000 square meters of exhibition debut.

More than 300 companies exhibiting baigou leather accessories and sewing equipment exhibition

“2014 China (baigou) leather accessories and Sewing Equipment Exhibition” will be held in baigou and channel international raw materials trading center September 26 -28 days. The exhibition of “integrated resource advantages, promote industrial upgrading” as the theme, the exhibition scale of over 5000 square meters, brought together more than 300 well-known exhibitors.
The three-day exhibition will usher merchants Beijing, Tianjin, Guangdong, Fujian, Jiangsu, Zhejiang and other parts of the country and more than professional buyers to visit and purchase, the exhibition offers sewing equipment, leather accessories, and many other well-known brand leather bags an exhibition, there will be computer tricks machine, high efficiency and intelligent sewing equipment, CNC laser engraving, cutting leather machines, automatic luggage and other high-tech products focus on appearance, becoming one of the highlights of the exhibition. This exhibition will also be a live demonstration of the latest energy-saving, time-saving labor and professional equipment operating procedures, in order to improve production efficiency, promote industry upgrading and updating reference.
As northern China’s largest raw materials trading base, baigou and international raw materials trading center channel is a set of transactions, shows, trade negotiations is one of the major professional markets.

Korean women’s poetry ni duo also created high-quality low-cost

“Little time is not very wealthy family, or someone else with things remaining, the quality of what is or is not to cross the border, perhaps long oppressed it. Later With age, the home environment is getting better , plus I work hard, the days can be said on the well-off. conditions are good, naturally, thought to enjoy. poem before the duo met Minnie Korean women, I must go to the mall to buy clothes in the election sign and a skirt eighty-nine one hundred is also very willing mom will say that I will not live frugal, but in fact only I know, this is from small to big inferiority complex at work. consider wearing costumes have quality I just have quality people, but the duo Jenny poem made ​​me well aware that the quality is not so embodied. “loyal fans of women’s duo Miss Minnie poem to the author describes her poetry Minnie’s chance encounter with flowers.
“The first time into the flower poem ni Korean women is to accompany a friend, just to accompany a friend of mind at the time, never thought he would buy, but every piece of clothing stores let me clear understanding of quality clothing here than I at the mall to buy a little different. this knowledge so I had to look at two friends, because she was not the kind to waste and who has a strong sense of inferiority. until she checked two skirts to pay when I found her two skirts prices simply not enough for me a skirt, but the main thing is that they are almost the same quality of workmanship. “Miss describe her feelings at the time, as if bitten by something a bit hurt , but difficult subject.
It is also at this time, Miss Fang realized that high-quality, high-quality does not depend on the money pile up. Cheap goods can also impress people. After this later, Miss naturally rejected the mall just to see prices can deter a group of people “excellent costumes”, and select the duo poem ni ladies fashion. If you have low self-esteem or vanity but because of one-sided pursuit of price, to flower poem ni look at it, it will give you a different experience.

Song Siqi ladies fashion: in-depth market develop product advantages

In recent years, China’s investment environment has been a tremendous change, a growing number of investment projects after another, and jointly promote the prosperity and development investment. In this Among them, the food, clothing industry, the most important, as the people’s daily lives, the industry, whether it is food and beverage industry or fashion industry possess a very ideal business environment. Under this environment, the sudden emergence of some new brand will be surprising. Song Siqi women’s fashion, is such a stand out in the field of fashion excellent brand. And it made ​​such good results of the key factors is that it can penetrate into the internal market, giving full play to the advantages of their products.
Once upon a time, China’s clothing industry, especially the women’s field, in part by foreign brands accounted for a significant proportion of the right to speak. But with the opening up of the market, within the industry also began to come into contact with the fashion trends worldwide. The domestic apparel industry resulting a huge opportunity. Song 丝琪 women’s fashion, that is, at this time involved in the women’s competition among market. So, faced with a huge number of highly competitive rivals, song 丝琪 What is the virtue of women’s fashion, able to stand out from it?
To answer this question, we must start with the development of guidelines song 丝琪 talking about women’s fashion, as a new generation of women’s brands, song 丝琪 ladies fashion brand has very good overall strength, at the same time, but also on the market situation today has a very clear understanding. Under the influence of these two key factors, the song 丝琪 ladies fashion to further market development, the advantages of their products will be reflected most vividly. Successfully attracted not only consumers, but also to effectively combat the development of competitors. And use it for their own development has laid a good foundation.
As for the song Siqi women’s fashion is concerned, since the brand was founded at the beginning of the song Siqi they determined to build the domestic first-class women’s brands. Therefore, spare no effort to build on top of the product. Song Siqi its products, all with an international scope, variety, low prices, high quality and other characteristics. Under its brand six series, already has nearly a thousand of products, including almost all of the market design. Class outstanding design team, always committed to the development of the most tide single product. Efficient and strict production chain, effectively ensuring the song Siqi product quality. It is these various factors together contributed to the song Siqi ladies fashion unique product advantages.
Now, by virtue of its product advantages gradually built up, and in-depth development model of the market. Song Siqi makes fashionable ladies gained market opportunities. And on this basis to achieve the brand’s leaps and bounds. We believe in the future of women’s market, the song 丝琪 fashion women will continue to adhere to its first-class quality, stylish design features of the product, and further establish a good reputation of their brand. While the depth of the depth of the market approach to development continue to implement and further develop its product advantages, and will rely on their own brand of market influence, driving further development of the overall women’s apparel market. Song 丝琪 women’s fashion, are using their own way, changing the pattern of the domestic apparel market is now the field!

2014 Cotton Industry Survey

Look forward to six months of Xinjiang cotton subsidy policy was finally introduced. September 17, the Xinjiang Uygur Autonomous Region Government announced a target price of cotton reform implementation of the program, to determine the level of this year’s cotton target price is 19,800 yuan / ton, the state of cotton from the “hidden subsidies” officially to “clear up.”

Under the pilot program, issuing a target price of cotton subsidies, will sell the area and the amount of cotton seed planted in accordance with the verification to confirm the actual combination of the way, 60% central subsidy funds according to the area of subsidies, 40% according to the actual amount of seed cotton subsidies sell . Special cotton (including cotton and cotton) subsidy standards, according to the Xinjiang Uygur Autonomous Region government approval of upland cotton subsidies to 1.3 times the standard execution.

Cotton production has been 20 consecutive years ranked first in the country, is the country’s most cotton-producing areas of comparative advantage. Regulations affecting ten million cotton farmers subsidies “nervous.” Xinjiang open end cotton purchasing and storage continue for many years, started a pilot subsidies for cotton farmers. This major policy change, the development of Xinjiang’s cotton industry this year will bring what kind of impact? From May to early September, the author carried out up to a hundred days of Xinjiang cotton market research.

Subsidies floor:

Cotton prices affects ten million farmers “nervous”

In the first half of this year, due to the implementation of the program has not released the spot lint cotton by-product sales basically stagnated. May 13, 2226 Akzo a ginning factory lint offer 15,500 yuan / ton, 1227 offer 16,500 yuan / ton, the price downward trend. Cotton prices fell sharply, Akzo local enterprises 137, 237, 236 cotton quotations were 32,500 yuan / ton, 31,600 yuan / ton, 30,700 yuan / ton, compared with a week ago, down 300 yuan / ton.

Prior to the survey is based on the area for subsidies or production subsidies, southern and northern farmers have a different understanding. Most of the northern area of ​​subsidies to cotton farmers agree that, while most southern farmers are welcome production subsidies. “According to the area of subsidies, if you catch a bad harvest year, we definitely lose money.” Luntai farmers had little say so. Program decided to meet the target price subsidies touches the southern and northern most farmers will.

Since early this year, the state announced in 2014 cotton target price subsidies for 19,800 yuan / ton, the interpretation of the market has been the target price differences. Most farmers in the southern and northern considered 19,800 yuan / ton price is sold to seed cotton ginning factory cost price to the current conversion price of seed cotton, lint percentage rate of 40 percent of the seed cotton purchase price not less than 8.80 yuan / kg, but also cost-effective than purchasing and storage, policy, “underpinning” obvious effect. Most ginning factories believes 19,800 yuan / ton price is lint sales price, which is sold to textile ginning factory price, which includes the 1000 to 1200 yuan / ton in the processing, transportation costs. Click here to convert seed cotton purchase price at 8.20 yuan / kg. In this regard, the recent Reform Commission has made clear, 19,800 yuan / ton of lint sales price.

State control of the cotton quota will directly affect the way cotton. For the textile industry, there are certainly better than no quota, because it not only involves quotas for textile mills to reduce costs, but also involves the distribution of cotton. During the interview, many companies said that if there is no quota, only choose cotton reserves running, although a small textile enterprises competitiveness will be further weakened, but large-scale textile enterprises will choose to replace foreign high-grade cotton with Cotton.

Farmers figured out:

Production intensification is the trend

Information from the Cotton Association, 4 to May of this year, several high winds have affected the cotton production. “A strong wind, almost all of the cotton scraping dead.” Luntai farmers Zhu Yuan said his family 220 acres of cotton this year’s crops. Improve the ecological environment, natural disasters have become resistant to the consensus of the southern and northern farmers. Xinjiang Academy of Agricultural Sciences, Institute of Economic Crops One expert said that cotton climate, the southern border is greater than the northern, where more than corps. Generally, windbreaks building a good place, stable cotton degree higher.

A set of data provided by the Xinjiang Academy of Agricultural Sciences, is now the largest in Xinjiang cotton harvest costs are labor costs. Calculated by 330 kg, closing fee plus any additional expenses Abstract labor costs up to 850 yuan, 100 yuan plus general production management / mu ~ 120 yuan / mu, labor costs reached 975 yuan / mu, the total cost of nearly 40%.

The survey found that farmers are trying to Xinjiang by improving yields, reducing costs to deal with the cotton market risks. The main way of Xinjiang cotton farmers improve yields, reduce costs, there are three: First, large-scale promotion machine cotton picker and large farm machinery; second is the promotion of new high-yielding varieties of cotton; third is to promote water-saving irrigation and precision sowing cotton and some other advanced technologies and patterns. Feel harvest costs will be substantially increased Haven farmers normally open learning in order to reduce costs, this year will own 200 acres planted in cotton, cotton picker machine into most models. Under normal conditions, a daily harvest of seed cotton picker is equivalent to 500 individual amount of labor per acre can reduce the overall cost of 200 yuan, which, compared with the manual picking, cotton households can reduce the cost per acre of nearly 200 yuan. Often learn in that time, large-scale cultivation of cotton, cotton picker machine is the only way. Shawan Liu 毛湾镇 agricultural station official said, the promotion of large-scale agricultural machinery, improve labor productivity is the best option for cotton farmers. From the southern to the northern, whether agriculture or farmers competent leadership, strong cost consciousness ever before farmers will not be included in the cost of their labor, and now is not the same, most of the farmers will be included in the cost of their labor. A township agricultural station, said farmers increase yields keenly aware, reduce the cost of cotton production is to deal with the risk of volatility in cotton prices and market the only way. Xinjiang cotton production in the next 10 years will be rapid intensification.

Age structure at this stage is an important part of farmers of cotton research. The contents of the previous investigation cotton industry is difficult to involve the development of Xinjiang’s cotton industry, who are the decisive factor. Throughout the course of the investigation, a total of 24 copies of the questionnaire survey in the village as a unit, hutubi, Manas, Shawan three counties each randomly selected eight villages. Survey mainly local farmers, not related to the Corps. Because the degree of intensification Corps has been quite high, and place a one peasant economy is restricting the development of Xinjiang’s cotton industry is a major obstacle. Liu 毛湾镇 Banqiao Village in Shawan County, for example, the mayor told reporters pay Lydda, the village Banqiao Village area of ​​4000 mu of arable land, mainly cotton, population 407 people, 60 people over the age of 61, 126 students engaged in cotton production only 8 people 22 years of age to 35 years of age, the vast majority of farmers between 40 years to 60 years, of which 50-year-old to 60-year-old farmers of more than 70 people. 35-year-old cotton grower Wang Jianbing also large agricultural machinery for cotton, he was confident that this year he planted 400 acres of cotton, in addition to picking, almost all of the field management have implemented mechanization. “If you let me kind of village 4000 acres of land, we planted two or three people will be able to, there is no need so many people.”

From the current situation, the next 10 years, nearly 30% of farmers quit cotton production, land transfer speed will be accelerated, Xinjiang rural small-scale cotton production management to intensive management will be the trend.

Farmers’ three hope “:

Subsidies in place, information guidance, support services

Xinjiang cotton farmers now basic idea is the main content of this research. Set of six questions related to cotton and information services during the visit. Almost all of the respondents farmers have chosen the following three: First, a steady increase in cotton prices, cotton subsidies in place; Second is to get the expected study on the cotton industry and its related information services; third is to promote the large-scale agricultural and other government guidance cotton production support services.

Most farmers markets and expectations for the subsidy policy and views mainly subsidy policy can execute in place, if you do not put in place, both for farmers and businesses will result in serious injury. Fortunately, the pilot program in the development of Xinjiang, while taking in order to prevent corporate subsidies, but also develop the appropriate supporting systems.

It now appears that farmers subsidies in line with the psychological implementation in place is able to maintain Xinjiang cotton area to some extent, Xinjiang maintain a certain influence on the international cotton prices, while allowing cotton line with international standards, increase market competitiveness of enterprises.

Farmers Pengdeng Ping said: “My family has 60 acres of land, cotton, melon, or tomatoes, it is difficult to determine if the relevant government departments to give us some information tips, we would not have to worry about what kind of a year for.” It now appears, is expected to increase the research and promotion of new cotton varieties and new technologies as well as accelerating the cotton industry supporting the cotton industry, the government will be involved in the cotton industry in the management of a major issue in the future.

Xinjiang cotton in action:

Improve the quality of remodeling cotton brand

In the Xinjiang Production and Construction Corps to improve the quality of work of the forum on cotton, cotton mission field, processing enterprises, distribution companies will be sold to mention quality as to ease the pressure of a “magic weapon”, and trying to provide quality brought about policy changes to deal challenges, and promote the healthy development of the cotton industry.

Experts say that in recent years, although the Corps through the promotion of cotton picker machine, reducing the cost of cotton, cotton improves efficiency, but Xinjiang, long distance, high cost of agricultural materialized, in the short term by a significant reduction in the cost of enhancing the cotton market the idea of ​​competitiveness is not realistic, especially in the face of sudden and cotton price target pilot reform policies in recent years, only to dig the potential to improve cotton quality. At the forum, the Corps supply and marketing director 张林泽 more bluntly: “As long as good quality, do not worry about not sell, the key is the quality, focus on quality is the focus of this year to sell cotton task.”

As the country’s most important commodity cotton production base, once renowned quartet Corps cotton is the most popular products on the market, but now the quality needed for such a big fuss, indeed puzzling. Located in Xinjiang Shihezi City Cotton Co., Ltd. Tang into the United States in 2012 using cotton, Australian cotton, cotton picker machine and hand Corps compare quality cotton picker, cotton picker machine or hand either cotton picker, the fiber length, neps and short fiber content, foreign fibers are significantly higher than imported cotton is poor, it also means that if you do not improve cotton quality, Corps of cotton in the market will no longer have a competitive advantage.

For corps cotton quality problems, Secretary of Agriculture hole Army Corps, said the Corps in recent years to promote cotton picker machine, reducing the cost of cotton, cotton improves efficiency, but also because of apheresis mode and processing system is not fully mature, as well as three consecutive years temporary storage, each low-yielding cotton fields and sub-division should not have quit cotton in cotton, cotton disrupted Corps advantages of regional distribution, the cotton quality has declined.

Textile company official strongly suggested Corps must further improve cotton technology to further reduce the cotton maturity differences, avoid large span mixed-level phenomenon; Meanwhile, to further increase the cotton planting, harvesting, processing whole process of management efforts to eliminate foreign matter mix, improve cotton quality, build brand cotton Corps.

Touch and ponder:

Relying on the advantages of cotton textile industry resource development advantages

Over the past three years, the Xinjiang Production and Construction Corps cotton division, employees, processing and circulation enterprises are immersed in the national agricultural policy, “Carnival”, the lack of temporary storage policies “temporary” calm reflection, resulting in a transfer of national policy , immediately plunged into a passive embarrassment. Pilot cotton target price to replace temporary storage policy reform policy, apparently, is just part of the difference between the sale of cotton purchasing and storage and market selling country between, but then the cotton industry far-reaching.

Of course, the Corps has never been a lack of experience in sales and marketing of agricultural products, but the pilot reform of the cotton target price of industrial policy to bring people to ponder the problem again. After the party’s 18 economies in transition to accelerate the pace of reform and the development of domestic as well as the possibility of relying on administrative means to directly affect the future market price of agricultural products will become increasingly smaller. In this context, the Corps in the end how to make agriculture a healthy and sustainable development?

For the Xinjiang Production and Construction Corps, one more fundamental solution is to accelerate the pace of development of textile, garment industry. Because there is a huge acreage, the Corps cotton industry have a pretty good foundation. During the “Eleventh Five-Year”, the Corps seize the country implementing the western development strategy and the promulgation of “textile industry restructuring and revitalization plan,” the opportunity to actively undertake the eastern part of the textile industry transfer, the Corps has made remarkable achievements in the development of the textile industry, the rapid expansion of the scale of the textile industry . Corps Development and Reform Commission deputy inspector Wu Xinnan think counterparts Yuanjiang after the start, the eastern industrial to the autonomous region, the Corps transferred a large part of the textile industry, these enterprises to the autonomous region and the Corps, is nothing more than a fancy high-quality raw material advantage. But three years of purchasing and storage, and domestic and foreign cotton market prices upside down, most textile companies had a hard time, but the implementation of the pilot reform of the cotton target price policy, so that cotton prices return to the market for cotton spinning enterprises, autonomous regions, and the Corps, which is quite not timely.

Although the target price for reform may lead to difficulty in selling cotton this year, but Xinjiang has launched a strategy to develop the textile industry, the introduction of “Xinjiang Uygur Autonomous Region textile industry,” second five “development plan” as well as Xinjiang, “a three-city seven parks Center “industry positioning, Xinjiang textile industry outline a new blueprint. These decisions are Xinjiang Uygur Autonomous Region, the Corps cotton industry “butterfly” to create an extremely favorable conditions.

I believe that with this knowledge to improve the quality of cotton in the cotton parties Reclamation, processing and circulation enterprises are unified, and by cotton spinning enterprises welcome – hard to imagine, after a short period of wind and rain, Xinjiang’s cotton industry will usher new leap.

The opening of the twenty-first Haining China Leather Fair

At 19:30 on September 20, twenty-first Haining China Leather Exhibition Opening Ceremony 2015 China International Leather, fur clothing trends released successfully held in the newly completed Haining Convention Center. China Light Industry Federation executive vice president Qian Gui Jing, China Light Industry Association vice president Wang Shicheng, vice president of the China International Trade Promotion Committee Members Songgen original members, China Leather Association Su Chaoying other leaders and guests attended the opening ceremony.

Leather Fair this year by the Zhejiang Provincial People’s Government, China CCPIT, China Light Industry Federation, the China Leather Association, China National Garment Association for Supported by CCPIT Zhejiang Province Branch of China, Jiaxing Municipal People’s Government, Haining City People’s Government, from Zhejiang provincial leather Industry Association.

2014 coincides with the Haining China Leather City ushered in the twentieth anniversary of the creation of “new energy cohesion, leather city re-start” has become throughout the year
The opening of the twenty-first Haining China Leather Fair
Leather Fair

Guidelines and loud slogans. On the occasion of Haining China Leather Fair organized to bring people what new surprises.

Strengthen upgrade “classic project”

Haining is Chinese leather, fur fashion source and weathervane, so each session Haining China Leather Fair is an annual event in the leather industry. Among them, the leather, fur clothing trends released is one of the highlights of leather Expo.

2015 China International Leather, fur clothing trends released the theme of “the sea is still a new language”, is divided into leather power, after the color of thinking, Nordic magic three series, 50 Chinese and foreign models, a total of more than 200 sets of leather, which serves also incorporates micro-film elements, not only to strengthen and highlight its authority and expertise to increase the atmosphere and effect.

In the twenty-first Haining China Leather Fair during the opening ceremony, also held its seventeenth session of the “leather logo Cup” China International Leather, fur clothing design competition awards ceremony. Sponsored by the China Leather Association, “leather logo Cup” Grand Prix is ​​Chinese leather, fur clothing design in the field of the most authoritative event, since its inception each session hosted by the Haining China Leather City, known as “inseparable from the Haining Leather City leather, fur design ‘Games’. “In recent years, with the creation of a chain of Haining China Leather City market in the country, “leather logo Cup” Grand Prix has Relying Tong Bao Haining Leather City, Chengdu Haining Leather City decile market expansion of sub-division, transporting more for leather design much fresh blood.
The opening of the twenty-first Haining China Leather Fair
Leather Fair

It is reported that the seventeenth “leather logo Cup” China International Leather, fur clothing design competition has been decided at the Silver, Bronze and Best Creative Award, best fabrics, Best charity Award, Best Visual Award, Outstanding awards and a total of 30 encouragement award prizes. Each session of the Grand Prix emerged outstanding designers and good works have become the industry sought after objects. Some designers still in school students, through the Grand Prix this platform before graduation by businesses competing “Xiapin.”

In addition, as the 2014 China Leather Fashion Week this year Haining China Leather Fair has been an important part was held on June 22-July 2. 31 leather, fur brands from Haining, Shanghai, Beijing and other places, 2,000 sets of Fashion held special release, which attracted more than 23,000 across the country before trips abroad and visitors look at the show. Fashion Week as China leather, fur industry, the only country affected by the China Leather Fashion Week is not only a gluttonous feast show annual trends, and has become an important event to discuss the order. China Leather Fashion Week 2014 turnover amounted to 1.05 billion yuan of orders.

In Peabody opening ceremony on September 20, leaders attending the award winners for the 2014 China Leather Fashion Week.

Exhibition economy to create “a new bright spot.”

During the September 20 Leather Fair opened, also held a “first in Zhejiang Province, Zhejiang province Zhejiang market purchases of goods Matchmaking” Zhejiang provincial government leaders met with important businessmen, and presided over the exhibitors and buyers to order the signing ceremony, etc. a series of activities.

The matchmaking by Haining Zhejiang Industry and Commerce Bureau and the Municipal Government, exhibitors include Haining China Leather City, weaving in Chinese children’s city, Hangzhou Evergreen Garment Market, Hangzhou Silk City market, including 11 in the province, nearly 200 well-known companies. At the same time, Matchmaking also gathered from more than 10 markets outside the province of Zhejiang, Heilongjiang, Shandong, Shanghai, Jiangsu, Chongqing and other places, about 1,000 passengers buyers view exhibitions orders.

Data from Zhejiang Industry and Commerce Bureau, currently there are more than 5000 Zhejiang market, there are more than five million households for many years in the province of Zhejiang business operations. These products marketed Zhejiang province 70% from Zhejiang, Zhejiang goods may drive sales of more than 600 billion yuan annually. Among them, the Haining China Leather City has in recent years, Jiangsu, Liaoning, Henan, Sichuan, Hubei, Heilongjiang and other places run from 6 chain market, driven by sales of goods in Zhejiang hundred billion yuan.

As Zhejiang Province, “Zhejiang return” important project of Zhejiang province Zhejiang market purchases of goods Matchmaking highly Zhejiang provincial government’s attention, said Vice Mayor Hu Yanzai Haining City, Zhejiang Province, this matchmaking will be the first true sense for the province to provide docking platform of commodity markets and foreign markets large-scale exhibition, the event will further expand sales channels cargo Zhejiang, Zhejiang Province, boosting commodity to the country.

In addition, “Haining China Leather City” Cup-cum-sixth of China’s leather industry, fur, leather, leather goods industry Top Ten Award Presentation Ceremony to be held on September 21 over the same period. It is reported that the selection of activities aimed at comprehensive interpretation of Chinese leather, leather corporate image and enhance brand influence; promote the recognition of characters for leather, leather make a significant contribution to the development of Chinese industry, with significant brand influence and driving force of the enterprise sector ; help companies build brand; effectively enhance cooperation Pioneer rate influence and buyers famous enterprises; domestic brands compete for the international voice market Adds strong weight, promote the healthy development of China’s leather and leather industry.

Gather new energy skin re-start city

2014, Haining China Leather City ushered in the start of the twentieth anniversary. Recalling the hardships along the way and harvest prospects next phase of development and planning, both Haining Leather City needs its own development, but also very much like to understand and learn from the industry sample. With Haining China Leather City mode formally published research results and leather cultural theme museum opening, cultural transmission theory and leather leather professional market, but also adds new achievements and carriers.

It is understood that modern commerce Research Center, Zhejiang Industry and Commerce University (Ministry of Education, Humanities and Social Sciences Key Research Base) is the only research university in the flow of commerce in the Humanities and Social Sciences Key Research Base, Haining China Leather City model studies were included in the center of key issues , research results form a “market innovation and industrial upgrading: Interpretation Haining China leather City mode”, “Chinese fashion force – decrypt Haining China leather City” two books have been published separately by the Economic Science Press and China development Press release .

Haining China Leather Fair twenty-first during the opening ceremony, two monographs premiere was held. “Haining China Leather City is one of China’s most worth studying commodity markets has also increased this subject carried out a very important success story for the think tank Chinese professional market research..” Group leader – Zhejiang Economic Committee of CPPCC Deputy Director, Professor Zheng Yongjun, director of modern commerce Research Center, Zhejiang University of commerce and Industry says.

September 22, the first company to “leather history and culture” as the theme of the leather museum was completed and opened, which is the first domestic large leather museum. The museum is located in Haining China Leather City four adjacent fur Square. Museum project for three buildings, with a total area of ​​about 3000 square meters, the museum history major exhibition of Chinese leather and leather culture.

According to reports, Haining Leather Museum will become the core of the carrier was completed and opened national AAAA grade scenic spot Haining China Leather City, is also an effective measure by culture to enhance market competitiveness, it is China’s leather industry leaders to build a “leather capital of culture “an important step.

Twenty-first Haining China Leather Fair during the opening ceremony, also held a national intellectual property protection standardization foster market awarding ceremony, 2014 the first “Haipi City Cup” National Leather Garment Engraving and technology contest awards and other activities.

According to another report, a total area of ​​100,000 square meters of Korea Fashion Center has entered the preparatory stage. By the end of September 2015, including clothing, cosmetics, handicrafts, and other “Korean wave” will be a full range of airborne Haining. Preheat Korean Fashion Center opened in 2014 will be held in late December, the first Korean fashion trade fair in Haining Haining China Leather City, so that Chinese consumers up close contacts with South Korean goods in Haining blowing a “Korean wave” fashion wind.

“Extensive expansion, organic growth is the Haining China Leather City established development strategy, in recent years the practice has proved that this strategy is effective. Theoretical research, ‘Leather Capital of Culture’ construction, national intellectual property protection standardization training, plate making leather garments and craft nationwide contest, South Korea and other fashion centers build further adds substantive content for this strategy, but also for the next stage of development strategy ‘to reshape a new bright spot, remodeling new fashion’ adds a new impetus! “vice chairman of the China Leather Association, Haining China leather City Co., Ltd., either the law say so.