“These scarves are using vegetable juices, fruit juices, tea stained made out of.” Would then brand general manager Zhang Guoying introduced to: “This new type of natural dyed scarf, turn our business by OEM brand breakthrough. ”
In fact, every time the market battle, each company is new, new contest moments, for knitting enterprises, due to various links closely knit, so one involving innovation, often led by a launch body, and when the enterprise against all odds and innovation, how to make these products may not be mainstream “new” sense of belonging is the most important part. “Naturally dyed scarves and gimmicks have a selling point, but the market still need to take care of some, this step is the most critical areas of new products.” Zhang Guoying said.
Everything from the “new” starting
New products tend to have a certain conceptual, contains design and concept in which producers, so in all aspects of new product promotion should be consistent with the characteristics of the product itself, to strengthen certain attributes of the product to the market and businesses to stay a deeper impression.
“In addition to products, we use construction waste on the booth layout, promote re-use of resources. Since we do terminals, will continue to use environmentally friendly materials decoration.” Zhang Guoying introduction. “It will then debut as an independent brand, and we hope that through this kind of ‘light’ built form, with creative new forces to advocate for local Chinese ‘green light life, fashion a new life’ brand proposition, we naturally dyed scarf highlight the concept of environmental protection. ”
Environmentally friendly products easily detached fashion, often the idea is very advanced, but very far away from the market. “It is in recognition of this, so we hope that through the cooperation of the parties, such as artists, designers, to promote cooperation, security and environmental protection of new fashion in the booth will then display in the designer designed Fan Fan clothes, is to combine environmental protection and fashion elements, the visitors proved to environmental protection can also be very fashionable. ”
Young Fashion Artists Fan Fan to its series of works have been sensational art exhibition in London “My reuse” reproduction will be contingent on the booth. Fan Fan works using discarded computer discs after laser engraving rearrange this novel artistic expression contingent participating brand philosophy coincide. However, the flagship of the scarf will be the biggest feature is the use of natural fruit and vegetable juice liquid stain, 100% pure natural environment, in order to call on the industry to reduce pollution in the production processes for dyeing natural environment.
“New” in the idea of winning
“In fact, the greater significance lies in green dress on the concept of environmental protection publicity,” Kathleen Wu re Garments Co., Ltd., said: “It was a beauty in a larger game, there was a contestant in the finals wore when we use mineral water bottles knitted fabrics produced renewable dress, get a lot of extra points, we participate in the exhibition will also take this dress, not just on the process of the show, but is also environmentally friendly, kind of propaganda. ”
It is understood that the company re-Wu dress in green fabric accounts for 15% of all fabrics, they will be certain aspects of the sales profit sharing to promote environmental protection clothing, promote environmental philosophy. “In fact, some people started unwilling to accept environmental regeneration dress, we must let, guide them to purchase, through the process of post-worn so that they recognize that these renewable green dress and ordinary clothes no difference, while support environmental protection. ”
Zhang Guoying said, for “new” products, the concept is the ultimate vitality. “Last year, I attended Fashion Forum, when the guests, the famous Japanese designer Yohji Yamamoto, he said the clothes are hand made heart-in-one design, the hand is distinguished from other animals where the greatest, but now played by hand the role of smaller and smaller, so he insisted in the production process using hand and I very much agree with this point of view, for the clothing industry, designers largest source of wisdom and inspiration for the creative process is the hand we can not allow human civilization wisdom slowly disappear, it will then make scarves such apparel products began to return to nature, but also a way to pay tribute to the concept of hand-crafted, and this includes the return to nature of the product, in recent years more and more by consumers of all ages. ”
The cost of the “new” in several
It is understood that natural materials will be natural dyeing and traditional dyeing process compared to the cost of materials similar, but labor costs will be relatively expensive. But Zhang Guoying, said: “This is not contradictory, because sometimes cost a little bit more expensive, but it can reduce a lot of pollution is now also advocating foreign zero emissions, low-carbon, and even some clothes to affix the production of emissions is how much. we are also interested in making mutatis mutandis to this standard, but is still in the trial stage, after the industrial production, we will pay more attention to cost control problems, try to eventually stabilize prices within a reasonable range, as do people afford to the brand is one of our most fundamental goal. ”
For recycled fabric made with mineral water bottles dress, Wu said the post-production and re-production costs of this eco-friendly clothing is not high, the larger spending on pre-processing of mineral water bottles: “The workers need to manually put water bottles bottle caps and labels to clear, in addition to this link, others are almost ordinary clothes, final garments are moderately priced. “It is understood that water bottles recycled fabric affected by the raw material, mainly white, green and gray colors , the latter no longer dyed to achieve environmentally friendly production process.
Wisdom Science and Technology Co., Ltd. Aike Qi Kang 婌 introduced a knitted fabric of the company at the time of Artex add color, reducing the dye, wash areas, able-saving 80%, although slightly higher upfront costs, but the whole production process down , compared with ordinary fabric production or to some low. They also developed a stainless steel metal fiber core material, the use of this material is lightweight qualities and good electrical conductivity results, with the latest electronic components and IT to integrate the latest technology and textile e-textile electronic textiles and intelligent clothing, but also market get a good response.
Therefore, environmental knitting concept can exist in more than one class of product, by precise control of a series of new environmentally friendly product packaging, as well as to promote the concept of the cost, we can achieve a better landing effects, environmental knitwear able in the market “new” belonging, to find their corresponding consumer groups, manufacturers able to achieve the goal of fame and fortune.
Chinese arts and crafts, Chinese clothing, Chinese cuisine, Chinese musical instruments
