Category: Chinese clothing

The children’s ever-changing market, the ups and downs, it was because a good clothing brand and fortune, some people accidentally because the choice to make their money tied up, and some people even make their own choice because bankrupt, but regardless of the choice, in the clothing market, has always been women’s and men occupy a major share of the children’s clothing store there is no fixed, there is no fixed brand, not even fixed the district, the degree to many children’s consumer distress, also once let the market wealth are not balanced, since blue mickey children’s clothing brand in the eyes of consumers, those consumers seem to look at children’s clothing to see hope, once saw the direction of choice, before worries are swept away, only focus on the kids pick their favorite costume.
According to incomplete statistics, women’s clothing than men’s market share in the market, they also occupy an important position. Before, in the traditional thinking of where people feel their children are not afraid of no clothes to wear, on top of a brother or sister, it is more afraid, said hundreds of children wear clothing that is other people’s children to wear clothes to rest kids wear is the best, and perhaps a dozen years ago, kids would not matter, then everyone is not rich, then the child is now no such comparisons child heart, my brother and sister have their own clothes is excellent of the. But now the children receive education also now affects or affected by environmental and economic conditions are now in their little hearts, thinking is not heavy like, thinking about fashion eclectic, but also thinking has its own characteristics, what if your favorite cartoon characters, have pestering their parents to buy their own, while according to the most indulgent of my heart will not be denied, and not to mention a clothes?

Blue mickey brand children’s clothing, according to the current child’s personality, according to the requirements of clothing nowadays, fashion, comfort, health, personality and other concepts together, create their own unique brand of children’s clothing, children’s clothing in order to meet different consumers needs.

June 28, the world’s first night filled Mission Hills Golf Club, sweet Nocturne is accompanied by the stars looked mottled, an ancient secret garden greets, as if driven by an unknown magic in. Under the stars, bunches of light staggered downs, pierce the darkness of the universe, this is a house full of fantastic colors Kaqi Cosmic Voyage – Kaqi house KHAKI “Future · Light Brigade” 2014 Winter new conference, a fascinating fantasy world is slowly opening.

Kaqi house KHAKI “Future · Light Brigade” 2014 Winter new conference

Retro shuttle and space travelers
This season Kaqi house KHAKI 2014 Winter new, retro girls series ingenuity in soft pastel colors and retro sense of three-dimensional embroidery jacquard what materials to illustrate the Romantic style, and joined the modern feminine patterns and fabrics and other popular elements of the season. Retro boy then use the green, khaki and burgundy colors such as retro, retro strong sense of pattern through the fabric, a soft feel and versatile fashion faux fur details of the deal, showing retro elegant atmosphere. The series design is inspired by the famous science fiction HGWells “The Time Machine” to “Time · Traveler” for the design, integration of retro elegance, reflecting the romantic gesture, make the children feel powerful in the process of wearing self “aesthetic “feelings, leading them through to the romantic country – France, Enlightenment fashion sense. Designers like genius scientists, daring to subvert the human concept of time and space, and lead us in the sci-fi show floor blurred free shuttle to the present and future, has embarked on an exciting journey time and space.

Kaqi House 2014 Winter retro series
Cool debut next adventure
New, cool sense of style has always been a hot winter where, T, A-type reveals new contour charm, confusion novel highlighting the unique pattern. Kaqi house KHAKI 2014 Winter new series is cool with this “Future adventure” design philosophy, “Transformers 4” for inspiration from the film, to create a cool rookie field next adventure. Designers will be a variety of real fur and synthetic fabrics add to the interpretation of modern metal accessories charm, novelty personalized T-shirt plus beautiful details of the deal, with glossy strong, tough crisp fabrics like cathartic fusion, and more a strong element of unique modern effectively presented with a “future risk” cool style, while shining like the movie Transformers strong friction between mechanical body, brilliant bursts of bright sparks, revealing a shocking mystery science fiction movie.

Kaqi House 2014 Winter Cool Series
Wonderful light charming Symphony
Air flickering light emitted colorful, unusual magnificent. Fantasy light among Kaqi house KHAKI 2014 Winter New Symphony Series slowly born, children dressed in costumes charming Symphony as if through a time tunnel to the valiant and heroic appeared on stage, giving a sense of fantasy. Comfortable and warm plush fabric is indispensable in winter fabrics, Kaqi house new Symphony Series Winter Plaid fabric with soft color, shape silhouette sweet and lovely, colorful and psychedelic fabrics in rendering this clothing silhouette extraordinarily wanton, publicity. Among them, the exaggerated details for woolen coat into the atmosphere of more than gorgeous fashion without losing; color with a combination of a whole new form of high-profile presents this winter into the light, shining together and happy children. Wonderful magical starlight embraced fantasy blurred light the heavens and the earth is connected, it seems like timeless as exposure to sunlight and shade of the future park.

Kaqi House 2014 Winter Symphony series
Kaqi house has been committed to “a new guide children’s fashion”, each season’s new interpretation of the brand not only classic fashion retro, cool, Symphony of the three series of new products, but also to meet the individual needs of small age children, launched a rich flavor candy, cute children warm 2014 winter series. A strong sense of modern fashion aesthetic with modern technology presents avant-garde and ornate aesthetic, to create a series of fantasy Cosmic Voyage from small adventurer. With Dreamtime tunnel open, Kaqi house KHAKI “Future · Light Brigade” 2014 Winter new conference curtain slowly rising, shining between light and shadow, the interpretation of a great time science fiction, the future vision of the visual feast. Kaqi house in a unique fashion sense of smell bold interpretation of the children’s future trend of time, innovation and exploration, looking for the fun of childhood, from the heart of a beautiful child and the pursuit of dreams, with unlimited imagination, personality, cool fashion breakthrough bold innovation and space boundaries between rational, open our vision for the future of the infinite.

Carolina Herrera 2015 spring and summer series in the New York Post, large walk simply luxurious style, the simple beauty of pushed to the extreme. Invite a popular blogger Chrison Christen comment.

Chrison Christen: clothes made ​​a magnificent painting

Carolina Herrera 2015 spring and summer series

Carolina Herrera 2015 spring and summer series
“According to Chinese tradition, this season should be a big red Carolina Herrera awarded, not only because she is a fashion week model workers, but also because she used origami and dyeing, this 2015 spring and summer series made ​​a magnificent painting.”

Recently, the mainland pop music days fashion opinion leaders to join Na Ying Li Hui, jointly unveiled Shanghai, attended the Givenchy store opening activities. The same day, Li Hui dressed in Givenchy 2014Pre-Fall Limited Edition pants, upper body with red and blue geometric collision color stitching shirts, outside the ride avant-garde abstract pattern windbreaker. In order to match the personality style, Li Hui past few iconic red carved hair, especially hair neat one side Shu Qi, punk hairstyle show handsome cool chic. While attending the same field activities, “Chinese good mentor” Na Ying chose Givenchy same series dark green word shoulder sequined dress style, giving the public the impression that the past outspoken “That sister” image adding a hint of feminine temperament.

With consistently good karma in the circle, Li Hui and Givenchy has always maintained good relations of cooperation in many important occasions were chosen to attend its classic design work, and get the praise. 2015 Spring Fashion Week curtain has been opened, as Fashion Week regulars, Li Hui inevitably asked about working arrangements during Fashion Week. Li Hui said he was very lucky to get a number of recognized brands, recently being really intense preparation the upcoming Paris Fashion Week, as to which brands will attend the show, Li Hui said that is still in the confidential stage. What Li Hui Paris Fashion Week will bring you what fashion visual feast, let us wait and see!

Evergreen Garment market in accordance with the United States together with the library boss Wang Xing recently tasted the sweetness of mobile marketing, along with on-line Evergreen “Mount Street” mobile platform, his micro-store experience one week, daily turnover has reached nearly five thousand dollars.

Faced with the impact of online shopping, adjusting consumption structure, the traditional professional market go from here? As the country’s leading apparel market Evergreen Garment Group to accelerate the pace of expansion of the chain, currently contracted projects in the country will have 13. Chairman 祝浩泉 said Evergreen development is now the fifth generation of the market, combined with the wisdom of the market that is large e-commerce platform.

Mount Holly Street traders were using micro store

On top of the store to open a “market”

“The market is in their pocket, under the single payment anytime, anywhere.” Evergreen Garment beside the entrance to a crowded market, striking “Mount Street” advertising network marketing people feel the atmosphere. Mobile swept under the two-dimensional code can download the mobile client, which is a new model O2O Evergreen Garment sales this year, pushing the market.

Men owner of Evergreen Garment Market, 4th Floor East Tower, Lin Hongzhen working with technical staff to learn to use the micro-shop. “Autumn is now listed on the samples as soon as possible to allow customers to see, my circle of friends is not suitable for mass, because it involves a lot of trade secrets, just with a slightly shop to do the promotion and online transactions.” 林红珍 said.

Everything is hard in the beginning. Hit with girls “three princesses” female shopkeeper, said her clients are mostly young people, the ability to accept new things stronger. Use single micro-shop, perhaps for the first time to fill in the registration information on trouble spots, but after the completion of this step, after repeated orders will become very simple. This is particularly useful for fixed customers.

More and more stores like the United States together according to library tasted the sweetness. Currently there are more than 2000 Evergreen Garment Market merchants joined O2O mode, online transactions have accounted for about 20% of the market share of.

Mount St. mobile platform to synchronize with your computer online platform. Line the store display, mobile trading under the single payment, centralized logistics and shipping, advantages O2O model previews. Evergreen Garment market on the one hand by the entity venue rental price, while helping businesses to traditional e-commerce business with the means to open up more channels for sales, operating profit margins to increase households. Zhu Haoquan that, compared with pure electricity supplier, Evergreen Garment wholesale market traders but also has a supply channel advantages, with good O2O mode, equal outside the store and then opened a “market.”

The formation of strategic alliances brand

Plans to develop market chains 20

Mount Street is a subsidiary of Evergreen Evergreen Garment Group Network Technology Co., Ltd. to develop operations. “Our technicians are busy recently to tenants do free training,” Evergreen Network Technology Co., Ltd. CEO Murong said that with the expansion of the chain of the market, estimated to have greatly recruiting staff.

Evergreen Garment Group, after years of industrial heritage and network test the water, the official launch of “E-commerce + + commercial real estate market” as a new model for replication and output to the nation, to build in Hangzhou Evergreen as the core business of network operators.

Recently, located in Zhongshan, Guangdong Fuyuan Evergreen Garment City to hold a national brand signed a strategic alliance. At the same time, holly chain expansion of digital garment industry is the country surrounded by flowering network. Evergreen is located in Yinchuan International Garment City will be opened in March next year. In addition, Xi’an, Ma On Shan, Wuhan, Qingdao and so become the land of holly Lazi strategic layout.

The new O2O mode, the goal is to achieve flat channels, reduce intermediate links and logistics costs. Group services for SMEs upstream and downstream docking consumers. Establish a national brand such as strategic alliances, the goal is to gather 5000 apparel brands, to national development channels. Use O2O model to achieve the information flow, logistics, capital flow one, goods shop linkage. “Originally the traditional market at least three to five years to go through in order to foster the formation of climate, now combined with O2O mode, commerce transactions much earlier, before the physical operation of the market on a certain transaction size, greatly reducing the time to cultivate the market.” Murong says target holly network is to develop the market in 2016 20, platform deal size reached 30 billion yuan.

Evergreen’s new model of development caused some international capital markets and domestic private economy giants attention. Guo Guangchang, chairman of Fosun Group, after the recent visit of the holly feel moved to say that the current development point of view, do vertical mode electric provider or promising key if so deep. Now aware of this and have the ability to integrate resources strategic plan is not much, until we are done, there will be no chance.

After the silk trade enterprises Wensli Group in October 2013, following the acquisition of French silk enterprises MARCROZIER has 120 years of history, and from global luxury brand Hermes “poaching.”

Recently, Wensli Group responsible for the “Daily Economic News”, told reporters that members of the original core management group Hermes, Hermes silk Holdings CEO Bali Te joined Wensli Group, who will serve as CEO Wanshili Silk Culture Co., Ltd. and France MARCROZIERCEO, helping to luxury brands Wanshili complete the transition from foundries.

It Wanshili go from OEM (OEM) to commission processing design (ODM) transition, business transformation and upgrading of the road last independent brands. Recently, Wanshili Silk Co., Ltd., general manager Martyn direction reporters Detailed company leveraging transformation of the way foreign brands to build its own brand.

Silk export ratio fell Liu Cheng

Wensli Group was founded in 1975, was first established, or a township enterprises. For 40 years, the company silk export-oriented, its founder Shen Aegean is called “Zhejiang silk king.”

In recent years, with the rising cost of domestic factors, coupled with the traditional low value-added products export enterprises, corporate profit margins continue to be compressed.

2013, Wanshili silk textile exports reached $ 100 million. Silk as the main business, with exports to maintain a 10% annual growth rate. However, due to the low value-added exports, everything Lee had to reduce the proportion of export business, increased domestic sales efforts. 1990s, Wanshili 100% silk exports last year, export sales ratio of 40%, domestic sales accounted for 60%.

“This year will be reduced to 35%, because of the relatively high domestic value-added.” Fang said Martyn.

Martyn Fang said that in the 1980s the state-owned enterprise technology research and development ability, a lot of trained people. Then all of a sudden liberalization of the market, a lot of small businesses who dig the old state-owned enterprises, only the pursuit of volume growth, do not attach importance to technology accumulation, leading in 1990 ~ 2000 Silk technical progress is not obvious. Up to now, only large enterprises but also paying attention to technology development.

As traditional industries have thousands of years of history, how to find a transformation of the way the silk in the moment? Export of raw materials, make a couple of dollars a meter; cultural gifts if you do, earn at least 20 yuan a meter or more; and decorations, and other high-end products, the profits of up to several hundred dollars per meter; If you do hierarchy artwork, each m at least a few thousand dollars profit.

“It (the last one) is the end result of our restructuring.” Boon Wensli Group general manager of the “Daily Economic News” reporter said, and in textiles and clothing, the globally recognized only “made ​​in France” in order to achieve artwork level, which is the reason for French companies Wanshili select acquisitions.

Martyn side pointed out that China’s manufacturing gap with France, is not technology, but rather the meticulous management of each link.

Leveraging foreign brands “go out”

Boon to the “Daily Economic News” reporter, said Wanshili chose merger of French companies because MARCROZIER once for Hermes and LV for foundry, these big brands is still processing center.

In fact, the deeper reason is that the European and American customers is difficult to change “Made in China” is synonymous with the impression of low-end products.

“Hermes scarf must be made ​​in France. If the transfer to China, would not increase the value.” Martyn revealed the embarrassing fact that party. According to their survey done by consumer psychology, the worst they have to be made ​​in Italy. He explained that many international brands in China OEM, China-made silk quality is not low-end, but the export prices of Chinese silk is in the low end.

Well versed in the industry the truth Wensli Group, back in 2000 wanted to borrow “go out” to enhance the value-added products. Until 2013, only the successful acquisition Wanshili France MARCROZIER.

Wensli some colleagues did not like, just to get the other overseas acquisitions of technology, but fully consider each other’s employment aspirations. Communication during two years later, everything is conducive to October 2013 to spend more than 500 million euros in the acquisition of more than 50 employees MARCROZIER, shares accounted for 49%. Subsequently, Wanshili will split into three one, into a weaving factory, a printing plant and a brand operation of the company.

“The French people have technical and design capabilities, but will not go to open up the market, remained unchanged for decades, more than ten years wages do not rise, nor do marketing model innovation.” Fang said Martyn, which is the Chinese enterprises strengths, the two can complement each other.

It is understood that after the merger, MARCROZIER still maintain their own brand, sold to Russia, Japan and the United States market. And because everything is profit in partnership with, MARCROZIER in Beijing, Shanghai, Hangzhou, has opened three stores, the future will be stationing in Chengdu.

Only design the future of marketing

The ultimate goal of the acquisition MARCROZIER Wanshili is wants to use the latter’s design and technology, will be playing its own brand internationally recognized luxury brands.

But Martyn parties understand, design and technology, not years and decades will be able to upgrade in place, which requires efforts of several generations. “China does not lack the designer, but the lack of brand China brand if it, the designers will have its uses.”

In fact, in recent years, Hermes and other international luxury bigwigs have begun to layout the Chinese market. These luxury giant tacitly draw a conclusion: to 2030, 50% of luxury goods related to China related to Chinese cultural elements in the next 15 to 30 years is the popular elements.

“Design elements of Chinese culture but also on our own, deeper understanding of their own people on their own culture.” Fang said Martyn, plotted by Chinese designer, French designer help color, both Chinese cultural flavor, but also the international fashion sense. And this is working slowly and deliberately effort. “No decade, the outcome is unlikely. Through accumulation, after the idea to form a series of R & D R & D and technology to do it step by step, do not come quickly.” Said Martyn party.

In other words, the future development of the situation may be so: Wensli silk with the strength of a number of other companies to do the design of marketing, sent a technician to help their small companies to improve production order level. “Work technology sector is to guide others rather than himself dry.” Fang said Martyn.

“We have the advantage of printing developed, but we need to form links with the manufacturing and reeling alliance.” Martyn square in the interview, repeatedly stressed the importance of the alliance. Union is not only a portrait of secondary and tertiary production alliance, also refers to the horizontal industrial chain division league.

Martyn Fang said Wanshili continue to do subtraction, will not cut off all professional sectors, cooperation with other companies to make money. “We own design, dyeing and finishing this one and this is the way to go brands.”

September 1, China Textile Industry Enterprise Management Association (China Textile Entrepreneurs Association, hereinafter referred to as “FangQi Association”), the second executive director of the Ninth Meeting held in Yinchuan, Ningxia expansion, the relevant person in charge of the Association of textile enterprises, experts academics, entrepreneurs, representatives of the textile industry to upgrade to the current process, the problems facing enterprises and how to respond to expand exchanges.

At the meeting, the China Textile Industry Association vice president, president of China Textile Industry Enterprise Management Association, Sun Rui Zhe on the current developments in the textile industry has combed. Data show that in 2013 compared with 2000, the textile industry throughout the proportion of industrial enterprises, the main business income, total exports are in decline, but the total profits and showing growth of fixed asset investment, especially in export trade in 2013 surplus accounting for the proportion of 99.7%. Thus, in the case of the national economic situation is grim, run quality textile industry on the rise.

According to statistics, in 2013 GDP growth is the growth of 5.73 times in 2000, 2013 textile and garment exports in 2000 was 5.51 times, in 2013 the textile industry investment in fixed assets in 2000 is 29.55 times the total profits of the textile industry in 2013 is 2000 years of 9.21 times. Data show that gross fixed investment and profits are higher than the GDP growth of the textile industry, the textile industry in the policy orientation may be in a weak position in the still. In addition, China’s textile industry is also facing poor cotton purchase price is too high and corporate financing difficulties and other problems.

Sun Rui Zhe, said China’s textile industry to enhance the degree of concentration of the more obvious, the market share of outstanding enterprises focus forward; export volume and price relationship changed significantly, export volume growth and price decline in exports in the three major markets have been gradually replaced by the ASEAN Japan. The face of changes and difficulties in this series, Sun Rui Zhe think to pinpoint three equilibrium points.

First of product attributes to master balance and financial attributes. Product is the fundamental enterprise development, and enhance the financing capacity will play a catalytic role in the development of enterprises, textile enterprises should combine the current policy, make full use of financial instruments. Second, we must identify the balance between industrial development policies and market mechanisms. For businesses such as parts of Zhejiang wastewater discharged into the park index higher, to bring pressure on many SMEs, the current association is coordinating with the local government, has been noticed. Finally, companies are looking for a good addition and subtraction balance. Under multiple pressures at home and abroad, enterprises should cultivate internal strength, sensible action.

Chinese Academy of Social Sciences Institute of Industrial Economics Huang Qun Hui said that at present China is in the post-industrialization, this is a new stage of China’s economic growth, decline in economic growth, decline in potential growth, enterprise management innovation in this context have a large changed. First, production management from low-cost, high-volume to respond quickly to changes in consumer demand. Competition is the key to future business with fast response to market demand for personalized quality of adaptability. Second, the progressive realization of a small amount of human resources management, “knowledge workers” for a large number of “traditional simple laborer” alternative. The proportion of labor costs throughout the production costs will fall. Third, marketing and management products and services will be increasingly integrated. Fourth, the strategic management platform from the core strategy to strategic change. Throughout many of the world to redefine the industrial structure of the enterprise, will find the key to their success is to establish a good “platform ecosystem.” Fifth, the organization and management change from a hierarchical structure to the network structure.

At the meeting, chairman of Shandong Ruyi Group Qiuya Fu, Jin Sheng Group Pan Xueping, chairman of Jiangsu, Shandong Kang Pinna Group Co., Ltd., general manager Liu Lin, Hunan Huasheng Group chairman Liu Zheng and other entrepreneurs on business development experience are discussed.

September 2, the Xinjiang Uygur Autonomous Region People’s Government, the Ministry of Industry and Information Technology, Third ASEM Silk Road China Textile Industry Association sponsored Fashion Festival opened in Urumqi, to show the world “colorful Xinjiang, colorful ethnic, colorful fashion, so colorful ethnic clothing to the world, “the beautiful image.

Fashion Festival this year there are four major events, including the Fourth China – Asia-Europe Expo textile and garment industry first dedicated museum, exhibition area of ​​6240 square meters, the textile and garment industry in Xinjiang comprehensive exhibition, “Three Cities (Aksu, Shihezi, Korla) “policy and park planning propaganda exhibition and most national characteristics and Xinjiang Hotan carpets Fair mainly ethnic apparel exhibition, more than 120 exhibitors; convene Chinese clothing Conference, held in Xinjiang garment Industry Development Summit Forum; ASEM fashion The second session of the week and the Xinjiang women skilled competitions.

Pictured catwalk models in Fashion Festival opening ceremony.

Commission by letter autonomous party secretary, director 胡开江 said in his speech, in May this year, the second central Xinjiang Work Forum proposes to rely on the construction of the expansion of the channel opening to the outside Xinjiang bridgehead, based on regional advantages, the Xinjiang Production and Construction into major decisions core area “Silk Road economic zone” to determine the implementation of the strategic plan development in Xinjiang, the textile and garment industry to improve employment, which for the textile and garment industry in Xinjiang and promote domestic and international exchanges and cooperation with industry to promote textile and garment industry across Xinjiang development has very important significance.

Fashion Festival including the 2014 ASEM Fashion Week 2014 Conference and Xinjiang, China Garment Industry Development Summit Forum garment, 2014 Xinjiang Products Contest and skilled women, provinces and Xinjiang Yuanjiang textile and garment industry development plan Matchmaking, award ceremonies and other activities. The “2014 China Garment Conference” is the largest annual gathering of Chinese apparel industry year, participants will reach the number of representatives of more than 500 people, this is the first time the event was held in Beijing outside the city. Organizing these activities for the promotion of the development of the textile and garment industry in Xinjiang, the building facing the West, Russia and the European market of textile and garment export processing zones and business center has a positive role in promoting.

20 million newborns each year, plus promote the “separate second child” policy, so that Chinese pregnant baby industry has entered a new stage of rapid development. As one of the three largest children’s show “Guangzhou International Fashion Fair pregnancy baby supplies” (referred to as “MBE Guangzhou Baby Show”), will usher in the sixth event in the Canton Fair Sept. 11 to 13 . CBME become after Shanghai exhibition industry to actively participate in the industry gathering.

MBE

In more than 20,000 square meters of exhibition, will bring together more than 400 exhibitors from over 20 countries brands and regions, in addition to the industry familiar with the well-known brands such as Miki bidi, life baby, Jürgen ratio, vine of woodworking room, Pigeon, AVENT, yellow duckling, Seba, love, France Ying Zi Fang, Disney, Hello Kitty, Guan Shan, love of power, etc., many Japanese and Korean high-end European and American brands and domestic brands will debut new.

Innovative exhibition mode, to create “Trinity” wisdom platform

For six years, Guangzhou children’s show has always adhere to the “innovation, fashion, science and technology” theme, encourage enterprises to strengthen the innovation and development of branding as the focal point for product and service quality as the core competitiveness to seek long-term development. Exhibition at the same time served as helmsman development of the industry, its exhibition mode also constantly innovate and improve. Following the “maternal line” online exhibition marketing platform in last year’s successful launch, the show’s micro-channel public platform also achieved certification and a comprehensive upgrade, micro official website, micro exhibition have opened successfully create a “real show + online exhibition + mobile exhibition” Trinity wisdom exhibition platform, as many national pregnancy baby show model.

Unprecedented “micro-channel popularity contest” by the positive response

Based on today’s most popular social platform micro letter organized by the “2014 China pregnancy baby industry ‘most popular micro-channel’ Award” by the widely publicized hundred media industry in the micro-channel friend’s circle bulk diffusion, are highly concerned about, attracted enthusiastic responses. Friends Chang Group President Chen Yuzhong, Korea Hut general manager Jiang Tao, 18 well-known entrepreneurs, Friends of Music, Baby Island, amiable and other 20 major retail chains, as well as clothing, food, supplies, personal care, furniture lathe , toys, early education and other six categories more than 110 well-known brands participated in this contest. In an atmosphere of active industry, enhance industry interaction, while also improving the candidate companies, brands and individual awareness, expanding the show’s influence and cohesion.

Creative DreamWorks to achieve “product + Talent” efficient docking

“Chinese pregnancy baby industry ‘creative DreamWorks'” is a children’s clothing designer’s show, was released in pregnant baby fashion products and pioneer work. Baby Fair in Guangzhou as special activities and a major attraction, where not only the selection of students from the university, entrepreneurial team and emerging companies with innovative products and original designs, more international trend of children’s clothing show. Organizers will work to promote the construction of innovative products, the introduction of creative talent “product + Talent” efficient docking platform.

Feast industry elite ideological Rams on the road, enlightened wisdom of

The next decade, the development pattern of pregnancy baby industry what will be? Highly homogeneous competition, how to create a brand? Consumer environment and channel pattern changes, marketing activities go? Online and offline collaborative development become a trend, companies how to fast forward? – “2014 China Development pregnant baby confused and Countermeasures industry seminar” All About “brand confusion”, “channel of the storm”, “O2O Road” issue will be held in September 10 to get a detailed analysis and in-depth discussion.

Meanwhile, the “2014 China pregnancy baby industry experts Lecture” continued this year to invite baby brand marketing consultant Du Fenglin teacher, Weapon “under the new situation, how to make your shop products move off the performance multiplier” for the first time and dedication for infants practical solutions child killer O2O model.

The same stage, and the trend is synchronized with the elite, and opportunities handshake. More exciting activities and show highlights, please visit the largest and most influential in South China, Guangzhou pregnancy baby industry event –MBE Baby Fair.

Volkswagen of apparel personalized and differentiated pursuit, let Tide brand clothing quickly take the heat in the local consumer market in recent years, more and more brands and terminal shops also been added to the Tide brand among war.

But the pursuit of the consumer market, did not let the tide in a well-known brand for many years of 任博琳 brand development for the future is full of expectations. “In a few months, our existence is an unknown brand.” Ren Bolin told reporters.

Stir concept and product unmarketable, the new brand was born and the old brand continues to shut shop, apparently holds many lessons for the local tide brand development is the most realistic portrayal.

Play Tide brand first burn

In 任博琳 view, lead to the development of its service brand was hard most direct reason is money.

“In fact, at the end of 2012, we closed nearly half of the shops, in addition to these shops is not making money, we had the financial strength and operational capacity of the terminal is not sufficient to support the many shops.” Ren Bolin told reporters, fast shop for brand damage is far more than that, “because the shop too much too fast, resulting in our supply chain of the control is not enough, there are some problems in terms of product quality.”

This phenomenon is not a case of the Tide brand, local original Tide brand navel in development is also facing the same problem.

Brand navel main reason people Gawain Zhe told reporters, also experienced a lot of navel shop stage of development, at the peak of brand development, belly button up to open nine stores, but later rental pressure because the high operating costs and, ultimately have shut shop.

Currently, Gao Wen Zhe idea of operating a physical store also has changed, “I’m thinking is that in the future we can do a good job as long as the next three shop online you can, focus on good products and experience, will do fine physical stores do. ”

Indeed, the high cost of commercial channels on the development of the original wave of cards is indeed not a small burden.

“Tide brand itself attributes to determine its cost in the channels open up. Tide brand’s prices are generally relatively high, buying groups also have a certain economic strength, there are those who chase fashion trends, these people generally when shopping will choose fashion trend core business district, shops rent these lots will generally higher. “Division Manager Wang Zheng China Dongxiang Group RDK development pressure on the tide brand in the local market, emotionally, he is currently responsible for Robe Di trends in China Kappa (referred RDK) brand business, in operation for RDK brand process, allowing him to recognize the importance of the channel and supply chain resources to brand building, and these need to have a lot of capital investment can be achieved.

“China is advancing its trend channel construction, has carried out more than 100 million yuan of capital investment, RDK is also relying on the advantages of channel resources, it greatly reduces the cost of spending on the channel to open up.” Wang Zheng told reporters.

And for most of the lack of large groups and consortia funded the original Tide brand, they have to face development pressure is clearly more than that.

“In addition to the high distribution costs, many start-ups Tide brand because of orders is too small, and even plants are hard to find.” Wang Zheng told reporters that the lack of resources makes a lot of influx of brand and channel link in the supply chain consumed high costs, and ultimately transfer to the terminal market prices are high, they are on the original tide brand in the healthy development of the domestic market caused a lot of pressure.

“A few years ago, I have seen some original Tide brand in Guangzhou, many now have disappeared, replaced by a new wave of brand.” Wang Zheng said.

For survival situation original wave of cards, Gawain Tetsuya admitted to reporters on his understanding of the local original Tide brand, most brands are not the founder of Tide brand as its main source of revenue, “they usually have other sideline as support, we actually have the same hobby belly button is purely a product of our team, our main business is his own design company. “Gao Wen Zhe said.

The road to commercialization local original Tide brand has also been tough go.

Business paradox Tide brand

Tide brand NOP original founder Liu Shuang in August issued a document that would end stage entrepreneurs, the reason for the end of the brand operations, Liu Shuang said, NOP this three and a half years, do not outstanding but not too bad, its the biggest problem encountered in brand growth.

“The growth in the previous 18 months NOP is satisfactory, but after 18 months of growth did not meet our expectations, 2013 growth year on year in 2012, only about 30%, and the view from the first half of this year has not been significantly improvement. “Liu Shuang said.

Wang Zheng in view, Tide brand to achieve profitability, with the development of other clothing categories without any distinction, first must achieve large-scale production, “In the apparel industry, there is no benefit of scale.”

It has also become a lot of original Tide brand in the short term reason to shop quickly. But relying on the strength of the brand unilaterally, to support operations from a large number of shops, there is no solid phase support resources and strength is difficult to achieve effective management operation.

At the same time, the local business environment, nor does it provide a good environment for the development of original designer brand.

“Now the high fees some high-end shopping malls, while the original Tide brand if not too strong financial strength, it can only get a very bad position, which regardless of the brand’s sales or image promotion, can not play a good role in promoting . “Gao Wen Zhe told reporters.

Wang Zheng deeply identity, he told reporters: “China’s current commercial channels or principal tenant of the mode of operation, charge exorbitant funds to the brand stores, which start-up brand development caused a lot of pressure in a foreign country, a lot. shopping malls have their own buyers, they will regularly select some brands of goods were bought out, or between the characteristics of the brand to cooperate with it to start development of the brand will provide more choice and development space. ”

Faced with the current business environment, the Tide brand for money in terms of seeking to join the wave of brand integration with the agent or shop for cooperation seems to be a more viable option. However, the reality is not so.

“If the Tide brand choose to cooperate with buyers shop, can really save a lot of costs on to open up channels, but buyers shop as a commercial shop, and its choice of products, they tend to pick hot welcomed by the market models, so they often choose the product and do not represent the cultural and spiritual tide brand to convey, to the influx of brand development is not a good thing. “Wang Zheng said.

The traditional agency model to join in Wang Zheng Tide brand seems to be not suitable to apply. “Tide brand to perform well, it must be talk about the culture and spirit of the brand, but the majority of Chinese dealers do not have such qualities, it is difficult to be a good wave of cards in the terminal market operations.”

In this regard, Tetsuya Gawain said, “Joining the agency is actually an investor, they conveyed Tide brand philosophy and culture and not do too much to understand, focusing on return on investment, but the current market is in a local Tide brand growth, and the target audience is relatively small minority, so in the short term return on investment is difficult to meet the needs of agents, so I think the start of the tide brand is not suitable to go this route, which is a kind of harm brands and agencies . ”

Meanwhile, Gao Wen Zhe believes that through rapid influx of brand shop to advance the commercialization of its Tide brand with the concept itself is conducted contrary. “Tide brand has always been a focus group of minority populations, highlighting self-personality and spirit, if filled with people who are wearing the same style clothing brand that Tide brand will lose their uniqueness.” In this regard, tide brand from where to find the exit?

Tide brand outlet

In Gao Wen Zhe opinion, native Tide brand to develop, build brand culture and atmosphere of the tide is crucial. “Tide brand development needs atmosphere, in addition to building business climate, the cultural promotion and publicity Tide brand, increase consumer awareness of the Tide brand, not just the wave of cards as a closet ‘swap goods’ to buy, is to promote the development of tide brand in the local market of the key. ”

And looking and brand match culture, has become an important consideration navel make development decisions in recent years, but also the belly button to select exhibitors CHIC-YOUNG BLOOD (referred CYB) trends show the reason why.

“CYB brings together many famous Tide brand, the show’s Tide brand is very strong atmosphere, through the exhibition allows us to reach a lot of the latest pop culture, understanding peer trends, combing our own development and have a clear future direction a great help. “Gao Wen Zhe told reporters.

In addition polymerization Tide brand, creating a wave of brand culture outside, CYB Tide brand is also exploring the development of a more conducive business model. 2015, CYB will be fought in Shanghai held in the form of CHIC (China International Clothing & Accessories Fair) exhibition exhibition exhibition debut, whilst maintaining their own independent personality, but also to maximize the docking between CHIC rich business resources.

The CYB fought in Shanghai, but also for the future development of the Tide brand to provide a broader soil development. “Shanghai is one of the most fashionable cities in China, gathered a large number of buyers of local shops and integrated shop, compared to Beijing, Shanghai Tide brand culture is more intense, there are more like Tide brand, understand Tide brand culture consumers. “CYB person in charge of the show, the show moved to Shanghai organized, will be more conducive domestic front tide brand in the market were examined for their own development, but also for the tide brand butt market provides a more favorable environment.

At the same time, show organizers also holds many lessons for the business model Tide brand development, actively Tide brand display mode for exploration and innovation. During CYB next year, the organizers will select several distinctive brand concept store in the form of centralized display, to help tide brand to find the most appropriate terminal display image. Faced with the lack of good business status quo Tide brand resources, show organizers also launched the “multi-brand stores Conference”, inviting Wanda Plaza, Wangfujing Department Store, Pacific Lane, Joy, Lynx and other channels platforms involved, and strive to help local tide brand landing markets.

While in the current market, the development of Tide brand will also face many difficulties, but with the support of the concept of changing consumer and industry platforms in areas such as resources, Wang Zheng believes that the future development of the market for Tide brand will become increasingly favorable.