Recently, the Wuhan municipal government officially issued “special Wuhan garment industry revitalization plan (2015 – 2020)” to accelerate the healthy development of Wuhan City garment industry, garment industry to promote structural adjustment and industrial upgrading, let Wuhan City 1600 textile and garment enterprises, nearly 200,000 employees eat “reassurance.”
The report stated: Wuhan want to cotton textile industry-based, high-end women’s and knitwear processing core, to the garment trade as a link to the industrial park as a platform to create education, design, display, media, marketing, logistics as one of the clothing complete industrial chain. Support the growth of a number of key enterprises, foster the development of a number of market influence of the product brand, enhance the overall competitiveness of Chinese school clothing, to create “Chinese clothing city”, the Wuhan City into a brand management center in central China’s garment industry, technology R & D center, business center marketing, creative design center, fashion show center.
To 2020, Wuhan City, the textile and garment industry to break the 100 billion yuan output value reached 110 billion yuan; enterprises above designated size reached 220, of which over five billion yuan output value of an enterprise, the enterprise value of over 2 billion yuan of 3 to 5 , the new batch of output value of over billion enterprise. In the industrial layout, the central city of Wuhan will rely on the existing industrial base and marketing center, construction of clothing creativity, research and development, design, display and marketing base, gradually moving out garment industry production base; relying Huangpi District, East Lake and other industry gathering better the new city, building corporate headquarters base and high-end clothing production and processing centers; relying Xinzhou District, Caidian District, Hannan and other new city, supporting the construction of textile production and processing base, forming a complete industrial chain of the textile and garment industry gathering area; introduction of domestic outside raw materials, accessories and other high-end processing supporting vendors, and gradually form a commercial garment material trend information and trading center. Promote the garment industry geographical gradient transfer will gradually shift to the general production and processing center of Wuhan city circle other cities. On technological innovation, science and education will give full play to the advantages, increase research and development efforts designed to enhance the technological innovation capability, the formation of a number of technical content and high added value, high-impact well-known products.
To achieve Wuhan City “Thirteen Five” apparel industry development plan, the Wuhan municipal government proposed a series of measures:
Focus on cultivating regional brands. Support love Dili, cat people and other knitted garment enterprises, mining of rhyme, Yuan Tian, Giovanni, Zor United States, Reds and other women’s businesses, such as the Antarctic peak down clothing enterprises, Jihua 3506, the World City and other tooling uniforms enterprises to further bigger and stronger, enhance brand strength. Introduction of a number of international and domestic brands to Chinese development, expand industry segments. Focus on the introduction of a number of high-end women’s wear, knitted wear, men’s casual wear brand and enhance the vitality of the clothing industry. Good regional brand planning, so that Wuhan has become famous clothing gathering place.
Improve industrial innovation. Wuhan Science and Technology play garment industry advantages, personnel, and promote technological innovation and garment enterprises to increase new product development efforts, enhancing technological innovation, promote the transformation and application of scientific and technological achievements. Encourage garment enterprises to establish laboratories, industrial research centers and other institutions, to improve the innovation and R & D capabilities, focus on encouraging apparel products personalized, diversified, high-grade development. Technology platform to play the role of national textile and garment testing center, relying Wuhan Product Quality Supervision, Inspection and Testing Center of Hubei Province, fiber products, textiles and clothing to create a first-class quality testing platform to enhance the quality of development, enhance the overall value of the garment industry in Wuhan.
Bigger and stronger marketing. Relying on international commodity trading center Hankou North, Central China to build largest garment wholesale center; using “Chinese factory” regional brand marketing channels to promote the development of SMEs hold together. Strengthen IT applications, and strengthen the electricity supplier marketing channel construction. Encourage and support enterprises to expand their networks, television and other emerging distribution channels, to participate in famous fashion show and Wuhan famous nationwide sales of innovative products and expand market influence and market share of Chinese production of clothing. Encourage garment manufacturing personalized, high-end development, creating high-end custom clothing centers, enhance the overall value and meaning of Chinese production of clothing.
Training of professional designers. Talent to play Wuhan university, intellectual resources, to promote interaction and cooperation between schools and enterprises in the design talents. Support Hubei Academy of Fine Arts, universities and professional training institutions Wuhan Textile University, in cooperation with enterprises, training of professional designers according to business needs, carry out professional discussions and exchange activities. Designers are encouraged to participate in well-known fashion design competitions and design contest. Professional design and garment enterprises are encouraged to participate actively in research and development staff professional learning at home and abroad, training and study exchanges.
The development of the fashion show industry. Import in the clothing industry development in culture, guidance and support garment industry and cultural industries, the fashion industry integration, expansion and garment industry-related exhibition experience, show performances, enhanced production of Chinese clothing culture, enhance the productivity of Chinese clothing fashion level. Use of advertising, magazines, window displays, etc. to increase the production of clothing Han publicity and showcase efforts to enhance the visibility of Chinese garment production. Strengthening regional brand clothing creative planning and publicity, build Wuhan garment enterprises display platform, take the government guidance and market operation mode of each year, held in Wuhan International Fashion Fair, named ambassador Han clothing production, promotion of the latest design, expand the influence of Chinese production of clothing force.
Build industry service platform. Construction and garment industry technology research and development, logistics, exhibition sales, personnel training and other public service platform. Encourage qualified schools, research institutions and other industries to invest in public technical service platform, public laboratories, research centers and apparel industry strategic information service centers and other institutions clothing. Provide support for the construction and designer clothing companies develop business counseling, training and other professional services intermediaries. Establishing fashion information platform, released worldwide collection of clothing styles, fabrics, accessories and other fashion information and technology research and development information.
In order to Wuhan City, “Thirteen Five” apparel industry development plan implemented, Wuhan will set up garment industry revitalization work leading group, the leading group office. 2015 ~ 2017, the municipal government every year from special funds to support the development of enterprises in the garment industry development arrangements for 20 million yuan of special funds to support garment enterprises focus on brand building, marketing, financing discount, into the regulatory development. Special arrangements for the annual fashion show funds for the International Fashion Fair held in Wuhan, named ambassador Han sent clothing and other activities to promote the “Chinese school clothing” to create “Chinese school” regional brand. Meanwhile, Wuhan Huang Pi industry doubled in the planning of the construction of two million square meters of development in the region garment fashion and creative industry park, built three centers of creative design, fashion experience and high-end manufacturing. Create corporate gathering area public R & D, design services platform. Building a number of multi-storey public standardized plant, creating an excellent environment to promote garment enterprises to focus on industrial clustering, to achieve large-scale operation industry.
