In the micro background, textile and apparel brand is facing many challenges and opportunities. So how traditional textile and apparel industry innovative use of modern media marketing? The lions held recently in “micro- lens Vision” as the theme of textile and apparel brand innovation Marketing Summit , micro-film expert and marketing experts , respectively, from the new mode of entertainment marketing era of micro , micro film boost brand new marketing several aspects of filmmaking under the innovative micro- marketing background and micro- propagation era of micro -depth discussion of the lions of the specified path of textile and apparel brand new model of marketing innovation .
Transient characteristics of new media , and information dissemination faster dissemination of content more impact and shocking , which allows companies in the marketing eager to seek greater breakthroughs , completely break through the traditional marketing model . Guests that micro-film mainly driven by ” self- propagation ” model of social media platforms it is one of the new marketing communication, on the one hand gives the audience a new experience , easy to accept , on the other hand a good micro-film so that the audience get spiritual identity and pleasure , is a good visual experience , to quickly build trust between the audience and the brand .
“Micro- movies pass the brand concept, show the product , more and more capacity than traditional forms of advertising . Micro-film from the spirit of enterprise level, the product level and brand level can fully achieve its purpose .” Micro-film expert , said Huang Canming , micro-film can be used a variety of network channels to achieve the brand’s fast out of place . Micro-film obvious advantages, but also to the prospects of micro film marketing can not be ignored , it also leaves more room for development possible.
In recent years , the lions of traditional textile and garment enterprises and brands in the ” second pioneering” journey , at increasing investment , combined with the actual break through the traditional marketing model. Especially in the last two years to take advantage of many of the city’s backbone enterprise microblogging , micro-channel , micro-film , APP and other new media , is quietly changing the brand marketing model , more and more companies choose brands tailored to micro-film boost brand spread and build on the microblogging , micro-channel brand dedicated page , the public number, and APP marketing clients, committed to the online open up marketing mode, on-line, in order to achieve complementary advantages, to achieve marketing lowest cost , maximize marketing value targets , enhance corporate the overall competitiveness of the brand.
