Chinese garment enterprises in the value chain towards the end of the process , it is essential to implement talent strategy , industry needs a group of industry leaders , high-end innovative personnel, marketing personnel , high-quality professional talent and highly skilled personnel . Fashion Week opening session on the eve of college students , executive vice president of China National Garment Association Chen Dapeng re-emphasized this view.
He said: ” China International Fashion Week is a platform for college students , a vehicle to show the results of the professional education institutions , while more important is the school-enterprise docking hope to achieve by organizing such activities , and to further guide and encourage enterprises . depth cooperation institutions . ”
Currently, the talent supply and demand in China ‘s garment industry there is a ” paradox .” On the one hand , many garment enterprises suffer from a lack of talent , companies focused on the demands of the “organization of professional training and the introduction of the” other issues ; on the other hand , many of the professional category of professional institutions set up complete , the annual output of a large number of graduates , and this Meanwhile , there are a lot of young ” returnees” are also return the local community, but the ” employment” has become troubled .
Chen Dapeng believes that the core problem is that professional institutions and garment enterprises butt is not enough, there is a problem of convergence of talent . ” How to make school-enterprise docking closer , colleges, enterprises more closely , which is focused on promoting the China National Garment Association has been working , it is also the original intention and purpose of the China International Fashion Week organized by the college .”
Look at this college fashion week schedule, an activity is eye-catching : the first time on the 26th and will be held to promote the ” special recruitment .” This part of the setting allows docking effect Fashion Week more landing.
Chen Dapeng said, through college Fashion Week platform , textile and garment enterprises one can understand the design and other related majors practical operation level , and even on-site recruiting, expansion team of designers ; on the other hand , can really understand the characteristics of professional institutions and strengths, and the institutions to further discuss the valuable cooperation.
In his opinion, last year’s fashion week in college graduates more pragmatic design work , which reflects the current educational institutions is toward more market , closer Combination direction of change , and brought tangible results . Still, space is still a great school-enterprise cooperation , the parties need to work together to promote , such as with the European professional institutions, international brands of fashion companies to form long-term partnerships , focusing on students’ ability and so on .
Young students into the business going into the brand positioning and consumer demand , need to understand what is the meaning of outstanding designers . ” Excellent designers on the general level , it should be close to the market , in line with the brand positioning, meet consumer demand and mining , reflecting the market value of the design , after all , consumers are used to buying behavior scoring for the brands and designers .” Da- says.
The face of the lack of ” meet the needs of the consumer market and brand positioning, creative design can reflect the market value” of the designer at the same time , Chen Dapeng stressed: ” companies continue to bear the responsibility of nurturing design talent of young students grow into mature designers can not. overnight, and personnel training is the lifeblood of long-term strategic decisions . allows designers to overseas markets to the real needs of consumers appreciate the beauty and fashion , and professional institutions to form a long-term , in-depth , valuable research talent strategy, which is the key point of many apparel companies need to focus on this . ”
For industry associations , the need to cultivate the soil depth cooperation between schools and enterprises , build a platform. Continue to strengthen personnel training, is one of the important work of China National Garment Association services industry .
Da-Peng Chen also expressed the hope of a few days to keep school-enterprise focused on the exchange of fermentation to enhance endogenous human power enterprises, industry , Build clothing power dream.
