Recently, “Daddy Where” parent files a class of popular screen programs , parenting hot topic nowadays become a public concern . Reporters from a number of children’s products Quanzhou enterprises learned that many brands have parenting plan marketing activities , the public would like to take this ” parenting hot” , leveraging more market share.
One way to show the depth of cooperation with the parent-child
“There have been several TV show is looking for parents and children we hope to cooperate .” Quanzhou, a well-known children’s marketing director , told reporters brand , now is the most popular part of each investment for next year’s TV season , there have been a lot of TV the next year co- parenting programs produced quotes intend to send over.
The marketing director said that with the hit parenting programs , these programs next year collaboration quotes have gone up. “Cooperation has to be the cost of a set of nearly one million .” He said, but the forms of cooperation have been broken in the past but appear simple pattern brand names, product close-up , etc., “for example will combine lines, shooting pictures , etc., more comprehensive to attract the attention of the audience . ” he said, although not yet determined intention to cooperate , but the two sides still further communication is not willing to rule out the final product in such parent-child sponsorship program files , the key is to look at co-op and cost-effective.
According to incomplete statistics , the current parenting class program aired less than 5 files , from major television recently released fourth quarter and 2014 year new programming table view , at least there are no fewer than 20 programs and parenting related files , which would there are “Families with children “, “I guess I baby,” ” Daddy are you “, ” Freaky college” , “In the Mood Grandpa ” and so on .
Xiamen , a children’s clothing company official also told reporters that a provincial TV plans to introduce a file Belgium parenting class program , has also been done pre- negotiate with them , but at the moment have not entered a substantive stage .
Another industry source told reporters , a parent-child program is planning to file for a period of the program into a movie , plans to Australia framing . “If all wear our clothes , and sponsorship , it will cost about $ 6 million .” He said that the cooperation model is also not limited to sponsorship money and equipment , brand-related lines may also appear in the program so that the current the feasibility of this project the company is considering .
Chan Ping , deputy general manager Le Seasons High , said: ” parenting program files, we do not have the budget to do it with the hit put on these programs , a lot of star birth father and son , father and daughter , if you change the past , please just adults or children. spokesperson forms, together with his son or his daughter to do the spokesperson would be better . ” he said , for doing the brand implanted in the parent-child file , unless it is a high profile brand , the screen is difficult to achieve otherwise twelve branding role , not as the almost money into a pop star and his son ( daughter ) endorsement above .
The second way to carry out paternity race outdoors
According to a survey recently released by China Children’s Center show that in China , second-tier cities, children’s outdoor exercise time dwindling , like outdoor activities in line with the child’s nature , however, supportive parents only 69.0% of parents leading role in children’s outdoor activities are declining .
” ” Daddy Where ” So one of the reasons that fire brought the child outdoors, which is a big selling point .” A marketing circles that “outdoor parenting ” concept is also becoming Quanzhou many shoes brand marketing focus .
November 15 , ” Dadida ” on the inaugural Family Sports Cup 2013 launch of Quanzhou , RUAN Shi Tao Green Group Brand Director , said the event covers the major nursery Quanzhou , all aspects of the game is based on athletic ability and physical coordination on the basis of the child the set of rules of the game , and the advocacy of parents and children together to complete.
” The whole event will be divided into auditions and the finals will be landing in Quanzhou four kindergartens auditions , and also the freedom to start registration for two games sea election activities in Quanzhou large commercial plaza , every audition will be selected out of 10 winning family finalists . ” RUAN Shi Tao said that the situation of children to participate in outdoor activities, subject to the attitude of the parents , but most parents are busy rushing to work , with little time to spend with their children can have a good , ” Kids want to be able to reflect Dadida health , family , happy happy family concept of culture, through activities for young parents and kids some cozy time . ”
“Take the children to go outdoors , is the theme of our activities this year, a brand .”晋江明Executive Director洪钦shoes Wei Ming said , its brand CAMKIDS positioned to provide young people with outdoor sports equipment , it has been in the children’s advocate outdoor activities, this year the company launched the official micro-Bo , ” the kids go outdoors ” activities , and invites participants to drying out paternity photos, award-winning family also invited to participate in the company’s Quanzhou ordering . ” In the first half next year , this activity will continue to be a focus of our culture is ‘ with love ‘, advocating parents to spend more time to spend with their children , and more parent-child some outdoor sports , so that children grow up in a caring environment is . ” he said.
As science animation base in Xiamen , Xiamen thumbling anime cartoon theme Corporation around , you often organize parents to participate in a variety of anime -themed family activities , such as visits to anime base, animation production experience , to carry out a variety of hand-drawn animation parenting , animation games activities. “Cartoon family activities are public nature of our organization , but the intangibles to deepen the impression of the brand ‘s consumers , and through these cartoon family activities , especially in some aspects of the game , to further harmonious parent-child relationships between parents and children to promote feelings . ” Cai Fan , general manager of the company said.
Three ways to show love people with children
Outdoor activities increased parent-child interaction, there are a lot of brands through marketing hopes to develop the child’s “love ” , advocating welfare . RUAN Shi Tao Jieshao , which also starts at the same time held the first Family Sports Angels charity line activities, each enrolled in a family, ” Dadida ” Kids will donate $ 20 worth of children’s clothing , and participating families will be invited into the Anxi , Yongchun , etc. , together with the mountain children the joy of movement , personally donated children’s clothing , children develop the good qualities of camaraderie . “As a socially responsible , has been supporting corporate philanthropy , and we hope that the child can personally would love to pass out , they love the quality of training .” He said.
Fujian Group recently signed the positive hadron Shenzhen TV host its children’s brand as “00 ” after the brand ambassador and “love charity ambassador ,” hadron is also popular parenting program, ” Rice did a show” host. Chairman to stay on the positive crowd said, ” after 00 ” is not only children’s clothing brand , the future will be a children’s industry , the brand is a message of love , and the public welfare as the starting point for the development of the brand . “Children ‘s clothing and shoes for a short time , easily lead to waste , how to integrate the resources already is a problem that must be considered .” He said, ” after 00 ” children’s advocate recycling old shoes do charity , and hope that each consumer can participate in activities , from parents to start , from children to start with a little love evokes love. “In the future will allow all terminals as a public platform to continue to organize activities to some remaining things presented to people in need, and the formation of a normal action .” He said.
Similarly, Mingwei ‘s CAMKIDS children’s clothing brand in the Chongqing region , introduced the ” with love , warm winter action ” to promote consumers will no longer be wearing some of the children’s clothing to major shopping malls counters CAMKIDS packaged children’s clothing , children’s wear these will be donated to the poor mountain elementary school .
Four ways parents installed piercing beauty brands
“Daddy, Where” became popular after the broadcast , the most rapid response to business opportunities is a network seller. Reporters Taobao search found that there are thousands of models with “Daddy Where” merchandising , covering almost all appear in the program , ” equipment” , in which paternity suits and backpacks the most popular . Search shows that Taobao sold more than 420,000 parents installed price from tens of dollars to a thousand dollars , lace, navy, pastoral , princess style so readily available. Taobao sellers said that before the season parents installed basic travel season overlaps with , but recently became popular with the parent-child interactive program category , sales of parents installed heat continues .
In Quanzhou children’s products industry , the parent is installed as a series of brand is not much. In August, he took the most important series of parent-child loaded , lovely piece of animation pattern echoed parents installed , the perfect interpretation of creativity and love , to become the best parent-child emotional expression . ” A listing will be sought after by consumers , the first month of sales will reach more than 2000 sets .” Cai who said that in order to better interpret parents installed to bring the family happiness, and further drive sales , parents installed to carry around under thumbling Online a variety of activities , “such as free as he took consumers to parents installed photo shoot , the parent-child loaded onto the catwalks this year, Xiamen International Animation Festival T station .”
“Animation is a good medium , when integrated into the parent-child loaded product design, both act as transmitters of emotion , but also cultural and happy communicators , so we hope to be able to put animation and creative play vividly .” Cai Fan said .
As CAMKIDS hit teen outdoor equipment , clothing sizes to expand to 175 cm . ” Kids in general only be 160 cm , because we are positioning youth groups , are doing relatively large size , largest to 175 cm , already dressed for adults .” Hong Qin Ming said that in actual end consumption found an adult to accompany children to buy clothes when he bought a large size clothes, ” parent may become the next year or two is equipped with our newly developed series .”
Su Jing , senior marketers shoes that now attaches great importance to the child’s family education, the consumer and the parent together, can successfully attract the attention of consumers , to a certain extent, with the deal likely to increase the chance of product recommendations . ” But now is not the sporting goods , the rise of the men ‘s, children’s products not by throwing money at corporate branding ads can receive immediate effect .” She believes that children can be raised brand , can receive good marketing effectiveness , the key depends on the brand to provide products and services so that consumers can not be satisfied , rest assured.
