Custom clothing shop , rely on unique ?
Former freeloaders , now fancy personality
Into Da silk shop , and instantly attracted by a cashmere coat , pink light green, hit the color double-sided, unique. Love can not buy , because it is made of people .
Located Juqianjie righteousness large silk shop , do have fabric business, and became a high-end custom clothing shop. Such shops , the city about 78 companies like Chinese dress, made of cloth fabric language, Yi · Kerry children clothing, Bowflex , my heart is flying and so on. Although these shops are not garish , some also located than the partial alley , but business is booming , but mostly , some stores too busy to pick job then , some stores opened branches altogether .
In the popular clothing apparel market , some alternative clothing custom shop , rely on unique ?
Genuine, custom clothing more affordable
Changzhou Da silk shop is the oldest and largest custom clothing shop , was originally a state-run old fabric store , bought after the boss now , the business evolved into custom clothing .
Ms. Chen is nearly 50 years the store and old customers , and this time , she ordered a piece of double-sided cashmere coats long sections , spent 1,800 yuan. “This material , if at the mall , at least to sell to more than 6000 yuan .” Da silk shop proprietress梁晓英said , “If the brand , the more expensive .”
Indeed, genuine custom shop is the biggest charm. Liang Xiaoying told reporters , although higher than the mass production of customized clothing costs, but many of the big shopping malls clothes reflected in brand value , “Our costs are mainly clothing and wages .”
Thus, in the custom shop , grade fabric determines the price of clothes. This reporter saw a woman in a long paragraph sided cashmere coats , to 1500 yuan ; a men’s cashmere coat , to 3,000. Liang Xiaoying said , about the same price , at the mall to buy, certainly not the same material . This high-grade material , wash once to see the difference . Therefore, the ” wear special clothes custom shop , but also, and as new after 10 years .”
Tailored to every inch of sophisticated
In addition to benefits, but also custom- fit clothing advantage. ” Because it is tailor-made clothes worn feeling fit my every cell .” Chan since 10 years ago, custom clothes, rarely buy a garment . Change the color , change the fabric , modify the details , it appears in Chan , tailored great advantage .
Jinling Road in the language of cloth made of cloth clothing , Miss Qin is the amount of size. “My shoulder is narrow, hip width , it is difficult to buy fitting clothing .” Ms. Tan said , “S No. wearing too tight buttocks , M No. wore shoulder too wide .” Mall also has dressed into garments , but the style too little. Once, she was passing the store , happened to see one of their favorite style, “said the boss can be customized according to my size .” Since then, Ms. Tan has become old customers shop .
“For the size of special guests , used to wear a custom-made suit , no longer willing to wear the garments .” Cloth fabric made language boss Jiangyuan Wen said. Into middle age, the body is more or less there will be some changes, custom clothing for customers to conceal the body have a good effect . Length minus an inch , close enough to the waist and then some , guests dress more fit body , this is the garment can not be done . ” Special body more difficult to buy clothes , to customize once , it will become repeat customers .”
For the pursuit of individuality , many 80, 90, walked into the Custom Shop
In recent years, consumer groups custom clothing shop changed . Liang Xiaoying told reporters that 10 years ago, made clothing customers are basically 60 years old or older . Now, the young white-collar workers as a major customer , custom clothing and more fashionable style . 10 years ago, meaning a large silk shop occasionally do a big two styles ; Now, just pick a store , all fashions. “A lot of international brands can match .”
Before customers are mainly cheaper or fit, the pursuit of individuality now more and more young customers , these customers tend to have a certain economic base , strong spending power requirements are high . In order to meet such a demand, the current high-end custom shop has handmade plate, make clothes better show personality and taste . “In our shop , 80 , 90, after a lot of it .” In Yi · Nationwide Yuan Jia children clothing shop , the boss Pan Feng said, their old customers , in addition to the economic strength of xiaonianqing , seven or eight year-old children , under the leadership of the parents came to tailored clothing , “We are now beginning to make children’s clothing store up .”
Clothing styles update soon , customers custom clothing frequencies are increasing year by year . Pan Feng said that now the New Year is to make clothes unlike previous season, ” business is good all year round , season clothes do thirty-four Customers also many summer doing silk , spring make coats, cashmere winter coat do , As long as everyday clothes , are now popular custom . “
