If so , regardless of family style , clothing and entertainment sector is also consistent laps twin sisters , silhouetted against each other shine . Recently, the domestic apparel dean Zhang Zhaoda class people to join the Korean pop star Park Hae Jin build a sports fashion products series , so many people smell a clothing brand under a suction gold magic.
Star -effective radiation dress circle
For a long time , the star ‘s dress sense is the trend of the benchmark in fashion circles , and many fans hope that with their favorite idol Zhuangshan , Taobao search for ” a certain star the same paragraph ,” total sales can easily find thousands of links . Difficult to see the star effect in fashion circles is how has appeal, which for battered stocks pressure homogenization design troubled domestic clothing brand , it is definitely a good way to make the eye and make banknotes .
Beijing Daily reporter learned autumn 2014 Mercedes – Benz China International Fashion Week opened the next day , the dean of fashion Park Hae Jin Zhang Zhaoda work together co-founded the ” Park Hae Jin ” star sports fashion products series, this is our first time with the Korean fashion circles cross cooperation to create clothing brand.
In this regard , the Chairman of China Fashion Designers Association manifold when Lee said, ” by the rapid development of China’s garment industry, we found that clothing and home technology and entertainment regardless of this , cross-border cooperation with the sea in the town of Zhang Zhaoda Park , we are been expected , and his cross was turned out of the country so I did not expect . ” Chinese apparel industry has experienced rapid growth after gradually into the bottleneck , this time, not only bold and innovative brand in terms of design , but also need to try to diversify cooperation model and cross-border cooperation .
Stars join hands to dig “fans economy”
It is reported that at the conference site , many early fans ready and waiting to see the hearts of God’s heroic men , though not so sensational celebrity appearances , but many fans have said they would even behind his own idols design.
Live a fan said, ” I think of wearing apparel is personally penned by their own idols , and I was very happy, feel that they are different, so I feel this way and idols in intimate contact .”
Zhang Zhaoda said in an interview , “I have long noted that Park Hae Jin brought popularity effect , as long as he found occasion or at public events across the film and television costume drama always receive the attention of young consumers , many more fans idol is like buying clothes with the money , so I got the idea to co- star with Park Hae Jin founded sports fashion goods . ”
Domestic buyers Miss Zhao said the star effect in many areas of consumption play a lead role , especially in the field of fashion . In many foreign stars have their own brands, including Victoria is a very successful example. Whether you choose to cooperate with the star which , in the final analysis are valued brand behind a huge star fan base , but the star itself has a certain amount of advertising. Not difficult to see , “fans economy” is directly affecting the entertainment circle and dynamic fashion marriage .
Beyond the gimmick designed clincher
Data show , V-MODERN Korimaro family is an Internet technology company creative costumes by Zhaoda Zhang costume institute joint Pictures Entertainment Company, China ‘s leading e-commerce service providers , Festival Walk, software technology company co-founded . Korimaro family designed for contemporary fashion , young people love sports tailored sports fashion goods, covering womenswear, menswear , footwear , bags and other ornaments .
In this regard, industry sources said , this model can indeed attract many fans attention, quickly open the market , but the brand can survive long-term , and survive better and better , just rely on star power is not enough. After all, industry specializing in surgery , many times the star can only provide design concepts, while other designers or design teams need to help them complete the design concept. Ultimately need to use clothing fell , only completed the first mission clothing brand in order to develop, from a short-lived doom .
