March 26th , 22th China International Clothing & Accessories Fair ( hereinafter referred to as CHIC2014) held in Beijing , the former vice chairman of the National People’s Congress Gu , Wang Tiankai , president of China Textile Industry Association , honorary president of Du Yuzhou , Xu Kun Yuan , Vice long Gao Yong , Zhang Kai , Sun Rui Zhe , xu Ying , Yang Ji-Chao , Summer Min , etc. visited the exhibitors .
In the exhibition site , Gu and his party first visited Kilinochchi booth, then participated in the opening ceremony of the lions pavilions . When pants learned lions annually accounted for 30 % of total production in the market , Gu said that the lions should pay attention to strengthening the old pants industry markets. ” China now has more than 200 million elderly people , which for the industry in terms of pants is a big market , but now , many of the elderly in terms of crotch pants too short , hoping to launch a number of garment enterprises crotch a little longer for the elderly products . ” Gu said.
Cluster group exhibition is a highlight of the exhibition , which, Tiankai a pedestrian focuses visited this exhibition industry cluster.
During a visit to Yulin corporate pavilions seven sheep , said the person in charge of its brand , the brand last year produced 800,000 apparel , sales of 600,000 , the overall situation is not optimistic. At present, the market focused brand sales in the northeast, north and northwest regions .
In this regard, Yulin pavilions official told Tiankai currently Yulin local government invested heavily to support the development of the local wool industry, many companies are increasing investment in new product development , market expectations of a breakthrough in winter clothes will . In this regard , sheep boss brand official said , a lot of winter clothes present its product research and development , hoping to complement each other in the market with the jacket .
Although last year ‘s trade situation is not optimistic, but children’s clothing industry as a whole performed well. Amoy brand children’s clothing during a visit to Dili , the brand official told Tiankai , the brand has been present in the Taiwan market, and this is the first local brand in Taiwan listed companies. In this regard, Wang Tiankai ask why and brand in Taiwan listed brand leader , said: ” Compared to mainland Taiwan , talent and capital advantages, the loan interest rate of only 2% and therefore , we have set up R & D centers in Taiwan, were recruited . many research and design of local talent . ”
Subsequently , a pedestrian Tiankai visited pavilions and children’s clothing brand woven Barabara . According to the person in charge pavilions weaving , currently woven children’s clothing to small and medium enterprises are still the main hope to cultivate the next cluster of influential children’s clothing brand. In recent years, the children’s clothing brand Barabara with three brands to participate in CHIC, brand official said , in view of the huge potential for development of infants and children’s wear market, the brand also launched a mini Barabara focus in this market .
This year , many garment enterprises in Xinjiang delegation. During a visit to Xinjiang Pavilion, Pavilion official said , the Xinjiang local government attaches great importance to the development of textile and garment industry , and as to stabilize the situation , to promote employment of key projects to support. In this regard, Wang Tiankai said the development of the apparel industry to solve the employment problem in Xinjiang is significant , but in the development of the garment industry in Xinjiang should be combined with local conditions , priority support and promote the local characteristics of the national costume of enterprise development .
Xu Kun Yuan a pedestrian focuses visited menswear shop. After seeing the show will be the name of Shanshan in the suit fabric weaving samples after Xu Kun Yuan said : “Advanced Private customization should be unique, which features a very distinctive style customization compared to ordinary custom to, will be more affected by market and consumers . ”
In the heard -related exhibitors senior men’s custom zones described in the development of their overseas markets , Xu Kun Yuan said : “In New York, London shop is an important measure for Chinese brands to the international market , while those from abroad back to the domestic Chinese brands want a foothold after the international market , you want to return to the domestic market , it is necessary in accordance with the domestic situation of their products Localization changes and adjustments , to understand the local domestic market , good brand customization work areas , in order to establish a truly advanced custom clothing brand image . ”
The huge potential of the Chinese market, but also attract many foreign pavilions .
During a visit to the Turkish pavilion , brand HQCCI official told Tiankai , since most belong to the Turkic ethnic Turks , so livestock development, especially in the most famous wool Ankara , HQCCI a lot of products are also in Ankara wool as the main raw material . In addition , this is the second time the brand exhibitors CHIC, which is also very optimistic about the future of the brand in the China market .
Xu Kun Yuan visited the Korean Pavilion . According to the person in charge of the introduction of Korean Pavilion , the exhibition CHIC2014 whose brands include TRY, YEZAC, BON.G.FLOOR so on. Xu Kun Yuan clothing carefully watched the exhibition , the exhibition of Korean clothing apparel business results in product development, design and other aspects of the understanding and the development prospects of the past two years , said South Korean garment enterprises in the Asian market better.
When Xu Kun Yuan visited Taiwan Pavilion , Taiwan booth person in charge, they bring this product are mostly carbon reduction technology products , are more technical content, the participating companies are also more competitive in Taiwan brands Xu Kun yuan said : “I hope in the future and Taiwanese associations can conduct more exchanges , the Taiwanese brand enterprises , to the larger market .”
