CASS , Li & Fung Research Centre have jointly issued the ” Blue Book Circulation : China Business Development Report ( 2013 – 2014 ) ” , the report pointed out that China’s current business is into the era of online and offline O2O deep integration , China’s online shopping market growth will slow down next three years , a relatively mature market entry .
China distribution market has experienced significant changes
Blue Book ” 2013 China distribution market overview and its Implications for Investors ” section pointed out that China ‘s distribution market is undergoing major reforms. In the past China ‘s complex distribution process . At present , many retailers are bypassing distributors, or direct purchase online purchases from suppliers, ” disintermediation ” also sparked heated debate . In recent years, the government actively improve the circulation of the business environment ; However , China is a vast , enormous regional differences , most of the brands , the establishment of a nationwide distribution network in China is not easy, only through distributors in order to efficiently explore China markets, especially in inland areas and rural markets. While opportunities still , but distributors must continue to improve their ability to provide more value-added services , such as market analysis , inventory management and tracking of goods , it will not be eliminated.
” China Market Development Report ” section believes that since 2008 , China’s commodity trading market under the impact of the international financial crisis and the debt crisis in Europe , experienced a sharp decline , rapid stabilization and strong development in three stages. Currently, more than limit the number of wholesale and retail business, number of employees and turnover increased support and driven by the Chinese wholesale market again showing a strong momentum of development and upgrading . On this basis , the section also pointed out that the development of Chinese commodity trading markets with regional development imbalances , enhance market integrated management , information technology is widely used , market and industry development and promote each other ‘s characteristics ; while showing a wholesale scale, efficient , functional improvement and integration of physical and virtual trends .
China to accelerate the pace of transformation of the department store industry
Blue Book noted that the homogenization of competition and electricity supplier invasion , the business model to associate mainly with commission -based revenue structure development of China’s department stores suffered winter. At present, the homogenization of competition , rising operating costs , lack of professional buyers and electricity supplier under the pressure of the invasion , Chinese department store industry showed a transition to self- associate model to accelerate its business platform construction , market segments, strengthen category management actively layout tier cities , the whole trend of expanding sales channels .
Blue Book that China is the original wide open chain stores, staking type of store operating scale expansion to quality and sales efficiency changes. Meanwhile, foreign investment in China, the number of new stores chain drop , and close some stores have begun to focus on the number of expansion to improve management , enhance the ability to change a single store operators , foreign chain enterprises in China has entered a strategic adjustment. In the beginning of the strategic adjustment of foreign chain enterprises , while the development of China’s retail industry has shown rapid development of online retail market , mobile e-commerce become a craze , to accelerate the integration of online and offline , to form a full -channel shopping way , multi-format retail business trend.
Chinese e-commerce era into O2O
Blue Book noted that e-commerce is not a virtual economy and real economy to buy it closely , is the real economy in the IT support of business applications , new technologies and new business methods implemented . Previously, the integration of e-commerce and the real economy is mainly reflected in the product integration , the product that is traded on the e-commerce platform from the entity , but in two independent operators . In recent years , the integration of e-commerce and the real economy has been further deepened integration mode continuously expand and deepen , such as: the next online order, pick up line , the line scan codes , online orders , online attention, line experience and purchase , offline promotion , online ordering, online new testing, network identity and membership in the line integration, WiFi store construction industry with access mode. It can be said that the current Chinese business is into the era of online and offline O2O depth integration.
In addition , the Blue Book believes that China ‘s online shopping market growth will slow down next three years , market entry is relatively mature . As of 2013 , China ‘s online shopping market after 10 years of nurturing and growth of Chinese online shopping users has nearly 270 million people , the proportion of the total transaction size network of retail sales has nearly 8% ; Meanwhile , clothing, accessories, household appliances, cosmetics, baby , 3C, books and other daily consumer goods , and even cars, houses and other durable goods , industrial production have been achieved nuclear online sales . But with the formation of user bonus disappears and first, second and third tier cities Users online shopping habits , from the demand perspective , the future development of online shopping market growth will slow down. Supply from the market perspective , standardization (such as books , home appliances, etc. ) and semi- standardized (such as apparel ) online sales of goods have become hot products . For non- standardized products ( such as home improvement ) and high-value commodities ( such as diamonds ) , the threshold experience , commodity distribution and other aspects of online shopping is still awaiting a breakthrough . Two aspects of a combination of factors , it is expected the next few years , China ‘s online shopping market will enter a relatively mature stage .
