A department store on Wanda article titled ” Wang Jianlin : Wanda department without reform will die and go to customize its own model” for ” Wanda department completed a bad performance indicators ,” this issue , Wang Jianlin gives his own answer. However, a United Business users for responses given by Wang Jianlin not agree . The following is the view of the users :
Wanda department exist two problems
Wong Tung & Partners , Wanda department now exists two main issues, namely, brand portfolio and brand quality. Second source . Brand portfolio thing is not to say the success of stores from which to dig individual can be resolved , the brand can give this person a shop , two stores face , will not give more than three of the . The source of the problem is difficult to solve , because a lot of positions Wanda department store , in their respective cities are significantly remote places .
Parkson system is then able to successfully open stores in the field , the North relies Beijing Fuxing stores, Southern by the Shanghai store. Wangfujing Department Store is the capital rely effect, then , foreigners have come to Beijing Wangfujing Department Store to buy something to take home , Shandong Jinan Ginza rely on the Ginza Liyuan Street Mall , Zhuozhan relies Zhuozhan , etc. , to open a chain in the field must rely on a successful store, previously , in each city not so many department stores , mall. Wanda annual open so many stores , the brand ‘s success Party certainly do not keep pace Wanda shop , full swing alone can not solve the problem the industry ‘s performance , not the quality of the brand , customer base and little , indeed can not make bricks without straw .
The introduction of sales , the top brands to solve problems
To solve the problem of the quality of the brand , by which CEOs are not possible, it should do some good sales performance , high brand awareness of the brand’s agency, and then expand the number of moderate brand .
Men in addition to jack jones, love Korean clothing company several brands , we must introduce Sabatini , Zillah , creation , Ka Boer , Satchi , poetry丹贝克, CR, department stores in major cities such sales are standing in the front of the brand. Women have Lancy , Dunnu , Nancy painted , Ke Luoba , white collar, etc. These brands are market after years of testing.
To introduce these brands , only reduce the deduction rate , to dress up , or do they join , otherwise the investment staff worn lip service , they would not cooperate .
The problem is not CEOs
Wong Tung & Partners , real estate , investment, capital operation you are top , department stores, in fact, you do not understand .
Good brand quality, performance up the mountain, CEOs are not the stores in question, nor is the headquarters Merchants have problems , they are the elite department , give them the pressure , but the task is not to fly , resulting in too much mobility should give them time , certainly not profitable for 2 years , 5 years almost.
Meanwhile, other netizens United Business Forum also gives his views:
@ Foresight : Actually, the core issue is the total Wanda department is too much, too many factions , class struggle is too complex to reduce to 70% of the total , flew significant increase in efficiency , profitability flew the problem is no faction , no class struggle ! ! , are the work of one mind , the efficiency is improved, the boss might not relieved.
@ formula1: new name , the success or failure of a department store that team .
@ Flower Trojan : Department Store is a traditional service industries , but also low-profit industry . With the emerging commercial real estate is essentially different . Wanda is too rich , so the department did not follow the law , Wanda to go . Although I was an outsider to the mall . But standing in a consumer’s point of view to consider. I hope Wanda shopping center as a whole. Commercial Street and department stores rather than fighting each other . Rental shop lease management and unified management department , are two different operating concepts. I do not know how the coordination of Wanda . In my opinion, if the management of outstanding commercial street , let him fusion of Datong .
