Month: October 2014

“These scarves are using vegetable juices, fruit juices, tea stained made ​​out of.” Would then brand general manager Zhang Guoying introduced to: “This new type of natural dyed scarf, turn our business by OEM brand breakthrough. ”
In fact, every time the market battle, each company is new, new contest moments, for knitting enterprises, due to various links closely knit, so one involving innovation, often led by a launch body, and when the enterprise against all odds and innovation, how to make these products may not be mainstream “new” sense of belonging is the most important part. “Naturally dyed scarves and gimmicks have a selling point, but the market still need to take care of some, this step is the most critical areas of new products.” Zhang Guoying said.
Everything from the “new” starting
New products tend to have a certain conceptual, contains design and concept in which producers, so in all aspects of new product promotion should be consistent with the characteristics of the product itself, to strengthen certain attributes of the product to the market and businesses to stay a deeper impression.
“In addition to products, we use construction waste on the booth layout, promote re-use of resources. Since we do terminals, will continue to use environmentally friendly materials decoration.” Zhang Guoying introduction. “It will then debut as an independent brand, and we hope that through this kind of ‘light’ built form, with creative new forces to advocate for local Chinese ‘green light life, fashion a new life’ brand proposition, we naturally dyed scarf highlight the concept of environmental protection. ”
Environmentally friendly products easily detached fashion, often the idea is very advanced, but very far away from the market. “It is in recognition of this, so we hope that through the cooperation of the parties, such as artists, designers, to promote cooperation, security and environmental protection of new fashion in the booth will then display in the designer designed Fan Fan clothes, is to combine environmental protection and fashion elements, the visitors proved to environmental protection can also be very fashionable. ”
Young Fashion Artists Fan Fan to its series of works have been sensational art exhibition in London “My reuse” reproduction will be contingent on the booth. Fan Fan works using discarded computer discs after laser engraving rearrange this novel artistic expression contingent participating brand philosophy coincide. However, the flagship of the scarf will be the biggest feature is the use of natural fruit and vegetable juice liquid stain, 100% pure natural environment, in order to call on the industry to reduce pollution in the production processes for dyeing natural environment.
“New” in the idea of ​​winning
“In fact, the greater significance lies in green dress on the concept of environmental protection publicity,” Kathleen Wu re Garments Co., Ltd., said: “It was a beauty in a larger game, there was a contestant in the finals wore when we use mineral water bottles knitted fabrics produced renewable dress, get a lot of extra points, we participate in the exhibition will also take this dress, not just on the process of the show, but is also environmentally friendly, kind of propaganda. ”
It is understood that the company re-Wu dress in green fabric accounts for 15% of all fabrics, they will be certain aspects of the sales profit sharing to promote environmental protection clothing, promote environmental philosophy. “In fact, some people started unwilling to accept environmental regeneration dress, we must let, guide them to purchase, through the process of post-worn so that they recognize that these renewable green dress and ordinary clothes no difference, while support environmental protection. ”
Zhang Guoying said, for “new” products, the concept is the ultimate vitality. “Last year, I attended Fashion Forum, when the guests, the famous Japanese designer Yohji Yamamoto, he said the clothes are hand made ​​heart-in-one design, the hand is distinguished from other animals where the greatest, but now played by hand the role of smaller and smaller, so he insisted in the production process using hand and I very much agree with this point of view, for the clothing industry, designers largest source of wisdom and inspiration for the creative process is the hand we can not allow human civilization wisdom slowly disappear, it will then make scarves such apparel products began to return to nature, but also a way to pay tribute to the concept of hand-crafted, and this includes the return to nature of the product, in recent years more and more by consumers of all ages. ”
The cost of the “new” in several
It is understood that natural materials will be natural dyeing and traditional dyeing process compared to the cost of materials similar, but labor costs will be relatively expensive. But Zhang Guoying, said: “This is not contradictory, because sometimes cost a little bit more expensive, but it can reduce a lot of pollution is now also advocating foreign zero emissions, low-carbon, and even some clothes to affix the production of emissions is how much. we are also interested in making mutatis mutandis to this standard, but is still in the trial stage, after the industrial production, we will pay more attention to cost control problems, try to eventually stabilize prices within a reasonable range, as do people afford to the brand is one of our most fundamental goal. ”
For recycled fabric made ​​with mineral water bottles dress, Wu said the post-production and re-production costs of this eco-friendly clothing is not high, the larger spending on pre-processing of mineral water bottles: “The workers need to manually put water bottles bottle caps and labels to clear, in addition to this link, others are almost ordinary clothes, final garments are moderately priced. “It is understood that water bottles recycled fabric affected by the raw material, mainly white, green and gray colors , the latter no longer dyed to achieve environmentally friendly production process.
Wisdom Science and Technology Co., Ltd. Aike Qi Kang 婌 introduced a knitted fabric of the company at the time of Artex add color, reducing the dye, wash areas, able-saving 80%, although slightly higher upfront costs, but the whole production process down , compared with ordinary fabric production or to some low. They also developed a stainless steel metal fiber core material, the use of this material is lightweight qualities and good electrical conductivity results, with the latest electronic components and IT to integrate the latest technology and textile e-textile electronic textiles and intelligent clothing, but also market get a good response.
Therefore, environmental knitting concept can exist in more than one class of product, by precise control of a series of new environmentally friendly product packaging, as well as to promote the concept of the cost, we can achieve a better landing effects, environmental knitwear able in the market “new” belonging, to find their corresponding consumer groups, manufacturers able to achieve the goal of fame and fortune.

Theme of the exhibition is becoming a shopping mall to attract a large number of family visitors weapon.
For nearly a year downturn in the retail industry, “11” Golden Week is undoubtedly a drought every nectar. From shopping malls, supermarkets, electricity providers and high correlation courier industry point of view, “11” is still a holiday spending spree. However, this booster holidays whether to accompany the end of the four quarters of retail enterprises really need to seize the market demand.
Showmanship mall theme developed into a weapon
Discounts and experience service is no longer fighting the mall “October” Golden Week killer, replaced all kinds of cartoons, animation and other thematic exhibitions. Beijing Daily Reporter survey found that a number of shopping malls Chaoyang Joy, You Don Mall, Beijing apm, Sanlitun Swire, the Aegean Sea Mall, INDIGO, etc. have joined the exhibition. Family segment as a major “sniper” Object mall.
In full swing Chaoyang Joy, “Shaun the Sheep” special exhibition theme. Because passenger hot, thematic exhibitions of additional activities lamb every day children’s drama from the original three games to four games encore. “11” before the holidays for three days, Chaoyang Joy continuous sales over 10 million daily passenger flow over 90,000, compared with ordinary weekend sales increase 25%, 15% increase in passenger traffic.
Chaoyang Joy Promotion Department Deputy Director Wenjuan said that North is a secondary business district, and is concentrated in the upscale residential district. Holiday for Chaoyang Joy, the high probability of neighboring passenger travel, so we must rely on themed events to attract remote passenger shop, stimulate sales. “The theme of the exhibition is high propaganda, the brand side gifted Jan Kaku and other media in children’s media were put in a strong, attracting a large number of family visitors to the shop.”
In addition to Chaoyang Joy, You Don mall Transformers special exhibition, the 90th anniversary of Disney Show INDIGO have attracted a lot of fans to patronize. Located in the Wangfujing shopping district of Beijing apm Food Festival is not only thin chopsticks brother, sister and other types of fat kitchen fun image display, also introduced the topic “about the benefits National Day” promotions, nearly two-thirds of businesses in the mall during the holiday offer promotions.
According to statistics, Beijing apm Golden Week passenger average of 180,000. In addition, the Xidan shopping district, a number of shopping malls provide consumers with the most practical holiday services, Xidan Joy City launched six hours free parking, Galeries Lafayette is not only full of great pro shop eight fold, also with free parking invite consumers to shop.
Supermarket multiple formats linkage enhance customer stickiness
“October” Golden Week will not only allow workers ushered in a long-awaited vacation, it is the business opportunity of fishing gold traditional festivals. In the interim results slightly sluggish retail market, how the “11” holiday marketing campaigns to the fore, has become the focus of the work of the brightest business.
According to the Municipal Commission of Commerce introduced before the holiday, the major supermarket chains residents of the community to give full play close geographic advantage, not only to prepare an adequate grain, oil, meat, eggs, vegetables necessities of life for citizens, but also provides a wealth of holiday merchandise, and carry out a variety of promotional activities.
Arima supermarket responsible person, during the holiday season, Arima supermarkets and department stores together to build a panda exhibition and other cultural activities, joint promotions. In the official view, to seize the “October” holiday sales will benefit the annual results of the upgrade.
“Eleven” period, the foreign supermarket underwent a variety of marketing activities, such as Wumart supermarket redemption filled to capacity, some of the goods of the second piece 50% off; Walmart CUP cards filled to capacity reduction, leaflets small ticket FULL enjoy 2 km free shipping; the supermarket launched the “stamp collecting” activities.
According to Municipal Commission of Commerce statistics show, “11” day, Wumart, JKL, Lotte, Carrefour and other supermarket chains Day sales rose more than 10 percent. In Carrefour, Lotus and other large supermarkets, there were limiting parking, and other bits and so on during the holidays.
Beijing Daily reporter noted that the supermarket to gradually increase the Associate Regional Shopping Plaza development, leveraging each other during the holiday season to improve significantly. For example, during the holiday season catering for supermarkets, specialty stores brought traffic to extend the residence time of the customer. The Tide brand, dessert, etc. for supermarkets and other formats to attract a younger customer base.
Holiday electricity supplier is not closing as normal
Owing to the courier business holiday “absent” traditional holiday promotion battle of power and commercial enterprises, the National Day Golden Week this year, whether or distribution services marketing efforts do not lose the traditional retail business.
Ms. Yan consumers to Beijing Chinese Commercial News reporter Fan Ying, to avoid shopping in a supermarket queue, she chose online shopping. Online mall during the holidays and did not slow down the speed of delivery, Jingdong, Suning Tesco and other large online store can do the next day.
“Golden September and Silver October,” home improvement season for the home appliance industry has brought a lot of traffic, a price war has always been known for the electricity supplier is the opportunity to play in the “October” Golden Week schedule of playing this great promotion appliance.
Jingdong side said that in the four-tier market, due to the opaque line channels, the prevalence of the phenomenon of the high price, Jingdong will use proprietary advantage to provide equal services to consumer appliances. September 22 – October 8, 2009, Jingdong appliances big promotion officially open, 1 billion yuan shopping vouchers will be issued, and will also implement 30 price guarantee, 30 days no reason to return policy.
Suning and Gome Online in the field of home appliances are equally appealing appliance sales force. Suning “11” Golden Week is not limited to online, the advantages of using the stores, Suning opened Beijing Liujiayao super store in September 26, deepen consumer shopping experience. Gome Online is the Minsheng Bank, China Merchants Bank, the micro-channel payment and other partners together to launch the country cool coupons, up to one hundred billion yuan of investment to make the country self-confidence to get ten million America Online new members.
Faced with major electricity supplier menacing, Ali aspects of nature will not miss the “eleven” season, September appliances already entered preferential period, the “11” this wedding peak, clothing and small household appliances have become day cat Popular promotional items. Well-known electricity supplier analyst Luzhen Wang said in October, November is the electricity supplier sales season, electricity providers will compete for this node, this year’s “double 11” Lynx still dominated, but in many electricity providers compete next, sales or market share will decrease.
Express delivery rate of the secondary surge
Courier companies do not neglect the Golden Week, Beijing Chinese Commercial News reporters Ti Yan and Fa Xian, after the purchase of goods in the Socialist Workers Tootoo, music Web sites such as bees, express delivery Ruqierzhi. Although the distribution of protected, but the “eleven” period, a substantial reduction of domestic express a single volume. Due to the holiday units, consumers go out and other factors, a large shipment had a second delivery.
By courier home and other factors, “11” and other traditional holiday has been an important test courier company faces. Beijing Daily Reporter survey found that this year’s “October”, the courier industry, there has been no large area of business, sending pieces remained normal income.
“Eleven” has Taobao stores before the holiday to hang out a notice that, by the courier company holiday impact, beginning October 1 will stop shipping, 4 days back to normal. There are online sellers to Beijing Daily reporter said that the courier receipt they have no way to stop, or even bluntly, “anxious not to shoot.”
In response, Beijing Chinese Commercial News reporters Zhi Dianduo and Jia Kuaidi company, the responsible person said, during the National Day courier company’s normal operations, the situation went out of business does not exist. Shentong Beijing area, the official pointed out that travel by consumers, enterprises, holiday and other factors, the annual delivery volume compared with the usual National Day holiday period were decreased, but the courier company and will not be closed, even if the presence of staff holiday, express outlets will maintain normal operations.
There express industry source said, “Express out of business” does not exclude a rhetoric Taobao seller, after all, will leave some Taobao shop during the National Day of business. In fact, several years ago, the State Post Bureau has issued a document request courier companies throughout the year, but by the holidays, employees leave, reducing the amount of express orders, delivery costs and other factors, many courier companies have claimed not closed down, but in the actual shipment delay or even stop receiving faction half closed state. Now, with the increasing competition in the industry and service awareness, express industry holiday business situation has improved.