Desperate domineering , achievement Beijing Gift Show
Speaking of Beijing Gift Show , will have to bring leaders – Reed , general manager of Hua Yang Guangyuan group director .
One day 15 years ago , Yang Guangyuan seen in Beijing Exhibition held Gifts, Houseware Fair , so curious to go visit and found out that they do a client appliances are among exhibitors at the exhibition , they and their conversation. By understanding and found that there is a special industry , and special channels – that is, the gift industry , and obviously the industry has only just begun.
Yang Guangyuan hunch that gift show can do. He came back and carefully understand and analyze the domestic gift market and gift show , and found a huge market , and lack of exhibition services. Gift Show existing scale , influential even scarcer. Such a good chance now, when ?
So Yang Guangyuan act decisively , resolutely turned the ranks of established “group learning exhibition company ” advance gift exhibition , determined based on the Beijing to build the northern most influential gift show.
Is such a desperate despot , the achievements of today’s “northern First Gift Show .”
The secret of success Reed group – will be in the end buyers
Perhaps many relatively early into the gift industry people will remember Beijing Jetta Gift Show , which is Yang Guangyuan unintentionally walked into that exhibition , but five years later it disappeared ……
After another five years , a number of other large and small gifts Beijing exhibition also will disappear ……
However , the group has learned Beijing Gift Show continues to grow, more and more people are familiar with .
Emphasis on group learning success lies in the quality of the exhibitors at the same time , more convinced better quality buyers to accelerate the long-term development of the exhibition , with another exhibition vigorously pursue the recruitment of different exhibitors , a large part of the recruitment effort it takes to learn the group buyers .
Was carried out several ” buyers market development activities ” through each show , the group learned Gift Show deep into the buyers market in close contact with the buyer , the buyer needs to collect product information booth and then targeted investment – – this time-consuming investment approach among peers would probably be considered a ” thankless ” , but only the group learn themselves know that this is all in order to enhance the quality of the show , for buyers and sellers to build a complete communication platform must be make efforts.
Today, Beijing Gift Show increasingly grow, but it still did not forget to buyers in the end of the creed.
Through professional call center agents , EDM, direct mail invitations , etc., with a comprehensive public relations , outdoor advertising and micro-letters , microblogging and other new media propaganda , recruitment channels richer buyers , covering a wider crowd up .
Science exhibition group Reed Exhibitions hand , the strength and then upgrade
Under the leadership of Yang Guangyuan , group learning team for Beijing Gift Show concentrate on research , painstaking operation , so that the group learned the exhibition into the driveway of a high-speed development.
With the growing size of the show , the group also increasingly recognize that science will show in a more professional, more precisely to the imperative of the time, only so that it can contribute has been supporting the Beijing Gift Show vendors and buyers .
After the world’s largest exhibition company with several rounds of consultations and negotiations Reed Exhibition Group , the 2009 group exhibition in hand to learn Reed Group , set up a group of Beijing Reed Exhibition Co., Ltd. , and successfully joined the UFI ( Union of International Fairs Organization ) .
Since the collaboration with Reed Group, China group of people more active learning , and forge ahead .
With Reed Group’s strong business platform and years of accumulated precipitation, Reed group actively promote the establishment of a network of supply and demand , buyers and suppliers to identify needs , lock, attracting and matching, the exhibition aims to carve out a Features are related meetings, events and sponsorship opportunities to maximize new customers to do business development strategy to achieve the objective , so that the strength of the show have been fully upgraded , Beijing gift Show also took the opportunity to upgrade gorgeous .
Gift Fair in Beijing while growing , Reed group spotted a blank gift market in east China , in 2012 , attempts to hold a session of Shanghai Gift Show . May 2013 , Reed made far-sighted decision group again , with the Shanghai Mart Gift Show combined.
With ten years of experience in organizing exhibitions Gift Show , a collection of Shanghai WTO local terminal client resources, international exhibitors resources and geographical advantages Hall , Shanghai Gift Show via Reed took a group , it has been a qualitative leap. Originally from a lack of 500 exhibitors , spectators insufficient million small miniature exhibition, in one fell swoop transition to the number of exhibitors over 1000 , the number of medium-sized audience of more than 40,000 people in the show . Since the beginning of this year , Reed Gift Fair Shanghai group is based on the original World Trade Center Exhibition Hall on , and open new Shanghai International Exhibition Center Hall in response to increasingly show the scale and growth .
15th anniversary of the Reed group – still gorgeous storm front row
2014 an important year for the gift industry .
On the one hand , the government ” anti-corruption ” to carry out the implementation of a comprehensive policy to give the gift industry has brought no small impact. On the other hand , the electricity supplier industry into the next line sales channels also set up roadblocks . Before and after the attack in the market conditions , the size of the spring Beijing Reed Gift Fair organized group has not only reduced, but in eight exhibition halls full , purchase the audience to break 60,000 visitors for the 15th anniversary of the remarkable achievements opened a good boss.
Review Spring Fair , Reed is not only not excluded groups and offline sales channels seemingly incompatible even deviates from the electricity supplier giant ” Jingdong “, but actively cooperate with the convening ” Jingdong O2O investment forum will be an open platform gift ” – to live participants a chance and electricity supplier industry in close contact . It turns out that the move is indeed praise the participants.
In fact , Reed group like a simple but smart young man , who for the gift industry , things for the gift industry vendors and benefits , Reed group will be diligent and steadfast to practice . In the practice of the road , Reed gift industry group closely watching every move , ready to adjust its strategy for the exhibitors and buyers carefully planned show every event .
For this reason, swaying in the wind and rain the gift market today, the group is still able to Reed gorgeous front line , led by inspirational gift industry colleagues and grow together .
August 14, 2014 -17 days , the 30th session of the Beijing • International Gifts, Premium & Houseware Fair upcoming grand opening at the China International Exhibition Center ( old State Fair ) .
Followed by the August 29 -31 June Reed base in Shanghai Mart and Shanghai International Exhibition Center of Shanghai International Gifts, promotional items , household items and creative exhibition.
By then, Reed group gift industry vendors and buyers will show the audience a beautiful hall , improve service, quality of exhibitors , exhibits a full range of gift industry feast.
Reed Gift Fair group sincerely look forward to your visit pavilions , join the festivities .
