Yangzhou jade carving (news with map)
How the protection of traditional crafts and heritage of innovation and development, has been accompanied by Aioi. We both want to get complete these artistic treasures heritage, and hope they can be more widely spread in the new era.
To protect, but also the development of Yangzhou City explores the integrity protection mechanism and a living state intangible cultural heritage, namely: rescue protection, production protection, openness protection.
A “living” character, tells the essence: utilize master, in order to revitalize the old state-owned enterprises; respond flexibly to changes in the market, in order to display a new vitality to the old craft.
Only ideas live, practice will live.
The master of state-owned enterprises into the market, so that people have a “live” force. Fully enjoy freedom of masters who have set up a studio in the form of the contract system to complete the Group’s boutique production tasks. Boutique participation awards brought them honor, these honors letting them have a higher market value. Lucrative market, so that they have more incentive to assume responsibility for heritage skills.
Creative construction jade market, so that the source has been “living water.” “The world jade, Yangzhou workers”, Yangzhou jade biggest bottleneck is the raw material. Yangzhou Gongmei Group out of the traditional craft circles, visiting national manufacturers and raw materials creatively established Yangzhou jade market, centralized national raw materials, led to the source of “living water.”
OEM production methods and the introduction of e-commerce sales model, allowing the industry chain to become spirit “alive.” Large enterprises set standards, small workshops to processing, handmade products and they can expand production by OEM way. Open network of sales channels, the first time can get feedback of the market, to adjust their product lines.
Ideas live, also brought several combinations: in combination with culture, declared Intangible Cultural Heritage, so that these traditional crafts expanding influence; combined with tourism, and lacquer factory in Yangzhou jade plant is the national industrial tourism demonstration sites; and trade and upholstery combination of innovation and market development and thus have the product, so that traditional handmade products into the homes of ordinary people.
