The rise of Chinese toys brand of the road is the road

China is the world ‘s largest toy manufacturers , exporters , nearly 75 percent of toys manufactured in China . China’s toy exports this year will exceed $ 20 billion . Chinese toy industry as well as the current status of the development of Chinese toys give the impression it is big but not strong and big but not refined . Domestic toy industry, product design, technology and market development behind its development impact is becoming a major obstacle . Compared with the current international toy industry , the development of domestic toy still stuck in the 1960s and 1970s levels, while foreign toy collection has grown to optical, mechanical, electrical , etc. as one of the highly imaginative multifunction products. Quick replacement toy market , the world toy market , about tens or even hundreds of thousands of new products appear , so the design innovation is the development, operation toys key to the success . China’s exports of toys currently still modeling, plastic , stuffed toys based, and high-tech exports less intelligent toys , toy exports less competitive has become a major resistance . Chinese -made toys are mostly stuck in the middle and low level, added value, most toy manufacturers design capability is weak, imitation and plagiarism are quite serious . Received overseas orders for quite a number of enterprises, but also satisfied earn fees . Case of Guangdong Province , is about 5 percent or more processing trade exports toys , toys and more rely on foreign production to provide technical design , the completion of processing orders, almost all products resold abroad. In this philosophy under the influence of Chinese toys , although far from increasing product quality is low, it is also seen how much improved, this phenomenon has a direct impact on China ‘s toy exports . As the international market for the stringent safety standards of toys , toy exports, increasing the threshold . Quality inspection departments recently released from quality toys sampling results can be found in the Chinese toy product qualification rate is still relatively low . Thus , hiring children to do their own design high participation ” What a smart move up from the child’s perspective and feel to experience toys, to transform the product , the child nodded with satisfaction , the children have a good time , that is, certainly the largest of their products . What product testing will be more direct and effective than this it ? toy design is to have the child’s thinking , thinking to have a child into the child’s world , the real world to find the child needed things , so how approached the child , it is necessary to practice toy designer homework . thus obtained is the corporate brand inspired most in need of inspiration . masters of their own brands and independent intellectual property rights, China ‘s toy production can really to get rid of dependence on foreign orders , no longer controlled by others, and thus out of the way the rise of Chinese toys .