Continued weakness sports brand in the children’s clothing market seems to find a force point . Recently, reporters in Wuchang Simen Kou , Xudong , Optical Valley and Jianghan Road and other district found that Nike, Anta, Li Ning , special steps such as old sports shoes , sports apparel brand based products , have opened a store Infant . And some adult clothing stores , mostly in the 50% or less dumped goods in stark contrast to these sports to sell more new season ‘s clothes , discounts up to 30% off only .
In Wuchang Xudong parity floor stores, children’s toys became almost monopoly area, familiar to everyone, Adidas, Anta , special steps , 361 ° , etc. can be seen , a lot of customers in this linger . Continuation of its sports and leisure style compared to professional children’s clothing or cartoons or sweet style , major sports brand children’s clothing . Price-wise , Adidas, Nike Kids Spring and Autumn thin coat is generally priced at around $ 300, a jacket priced at a thousand dollars , and special steps, Anta children’s positioning in the low-end market , spring jackets and sweaters , mostly around $ 200 , Down in the 300-700 yuan. One is to buy Nike Kids lady told reporters , children 7 years old, active volume, the feeling of comfort in wearing sports brand better, although the price is a little high , or acceptable.
Insiders said that the sports brand ‘s advantage in brand affinity , they are primarily customer base during the glory days of the 70 and 80 . Today, such groups have parents , children’s clothing has become a main consumer segments .
