Every valley crisis, all bears the next important opportunity . Today, the Chinese garment industry is just at such a stage. In a crisis , Sichuan actively adjust the structure of the garment industry , to promote product innovation, accelerate the construction of the park , the success of the crisis into opportunity.
Innovation and win the future transformation
Sichuan apparel industry brand building in 2013 has taken a new step to develop its own brand awareness has improved significantly. Many enterprises have gradually begun working with brand design agency , brand managers , brand operators, clothing professional institutions, efforts in brand creativity, style design , structural design, process technology , the second design on fabric , enhance brand image and value.
It is gratifying news from time to time came, Reddy Boer , Europe and some degree of influential brands in the international market has layout , into the mainstream . Some companies began to implement brand planning , brand carriers, such as three thousand five hundred thirty-six , Qida consecutive years to become China’s clothing and other 100 companies ; Meng Zhe, Tianzi , double golf and other brands have sprung up everywhere , into a first-class shopping malls and five-star hotels in China ; there emerged in restructuring the retail end brands such as欧尼卡, color snow, Renhe , riding buildings , etc., to promote its own brand of clothing Sichuan construction , industrial upgrading has laid a good foundation.
In terms of product innovation , design , Sichuan clothing brand to increase the intensity and R & D capabilities, the introduction of new materials, new technology , new design methods, the full application of fashion elements , trying to shape the brand style , continuously from the stylish, functional , environmental protection , health explore other aspects of thinking .
At present, government departments have been identified Qida municipal technology research and development centers , three thousand five hundred thirty-six provincial industrial design center , Reddy Boer national industrial design center. It is noteworthy that there is a combination of Sichuan University College of Textile industry trends, successful clothing research 36 , 5 patents , these achievements and patents are being applied in the enterprise . Meanwhile, the development of Chengdu Textile College “clothing printing technology”, ” environmentally friendly liquid vat dyes “, ” foam with pulp project ,” and a number of energy-saving , environmentally friendly clothing after finishing the project , but also for the garment industry chain enterprises in Sichuan pollution net environment has played a significant role in power .
Well- mill ambition experience
As a key factor to enhance the value and avoid product homogeneity , design and innovation are important, but the quality of products still occupy a very important position. Sichuan garment industry quality control, only the 2013 second quarter , Sichuan Province, the provincial food safety on the production of clothing for a special product quality supervision and inspection of a sample of 50 batches, with a pass rate of 100%.
Basu clothing people know that “quality is the brand , the source of value .” Especially wear manufacturer , in 2013 to make greater efforts in terms of quality , carefully studied the nature of work in various fields of clothing , labor intensity, protection requirements , such as wearing characteristics , research techniques, surface materials research , research equipment to meet customer needs. 2013 wear manufacturers generally improved in quality, improved significantly in market share outside the province .
These achievements undoubtedly dazzling , but people do not accidentally Sichuan clothing , as these are to accelerate technical innovation , and constantly improve the level of equipment the inevitable result. The first three quarters of 2013 , Sichuan enterprises above designated size of the investment over 40 billion on equipment upgrades and expansion of the scale , some of the medium-speed engine upgrade to high-speed machines , and some will be promoted to full automatic high-speed machines , there are some qualified enterprises introduction of intelligent production lines, automatic cutting , transport hanging lines.
Today, Sichuan clothing brand among product quality, consumer reputation, brand and business to benefit from the formation of a good cycle , a real foothold in the market , rooted in people’s hearts.
Dream of a powerful casting industry
2013 , from the Sichuan Provincial Park, look professional clothing , located in Chengdu , Deyang , Zigong , Suining , Guang’an , Nanchong and other apparel parks are in accordance with the needs of industrial development and resource allocation , proactive structural adjustment and upgrading , are moving with specialization, features direction.
Pengzhou Huamao Textile Garment Industrial Park , in 2013 to build the China ( Chengdu ) International Fashion Center , a new fashion park planning advantages , the full integration of action sports , dining and entertainment, shopping experience , etc. , determined to do the East ” Milan City” .
Fushun textile and garment industrial park will attract a large number of people returning Fushun membership of clothing apparel base construction , the government led by the park to take a new road of industrialization and urbanization, the development of the park to build a new service system toward specialization, features direction.
Guang’an Cowboys Park is a new park to undertake industrial transfer , the park has attracted a number of investment coming from the coast of professional production companies ; There is planning the construction of Suining · Western International Textile City , Sichuan billion invested 3 billion yuan to build textile and garment industry Park , the park is set spinning , weaving, dyeing , fabric , garments one of the whole industry chain of the park , the park will be built to improve the insufficiency of Sichuan garment industry chain , face a shortage of resources .
Through restructuring and innovation , by the end of 2013, there are two China’s Sichuan clothing that the new capital city of Dragon Bridge ” Chinese children’s Town” , Pengzhou ” Chinese city of casual wear .”
Construction of industrial parks to witness the transformation and upgrading of the garment industry in Sichuan , more importantly they also boost the growing garment industry in Sichuan from extensive management to intensive management , from product competition to brand competition . In fact, the nature of this shift on China’s garment industry is a Major clothing from fashion powerhouse metamorphosis .
Man Road as the iron, the clothing of people in Sichuan pursuit of the future ; CHAMC , Sichuan people clinging to the dream of clothing . With the rapid economic development of clothing Bashu region , increasing overall strength significantly improve its international status , is now fully capitalized , have the ability to talk about “clothing powerhouse dream .”
