I do not know when to begin , gifts and business promotional products has become a very important part of the activity , according to the relevant data, in the past a business with annual sales of over ten million , gifts, premium costs account for about 2-3 %. that 20-30 million . Now, has reached more than 5% or even 10 %.
Since companies spend money on gifts , more and more , but why reduce or stop spending in this area but also to expand into missing enterprise?
1 universalization promotion gifts
Today’s increasingly competitive market , the gifts have been widely used promotional tools can even be said to be vast. Will worry about being robbed of the limelight among businesses in order to win the consumer , no promotional gifts business gifts will be added to the ranks of promotional activities in the past, but were gifts promotional activities of the business, and therefore increase capital investment enhance the quality promotional products .
For example it. We went to the supermarket to buy a barrel of oil , or buy LuHua Arowana orchids or is it ? A variety of options , we tend to see which have promotional giveaways ; if all promotion, we will see which gifts and more to meet their own needs.
Because the gift and purchase products , is a widespread phenomenon of consumers . In the product quality and price are broadly similar premise , companies fight to win consumers are not ” hard power ” but ” soft effect ” was.
Why this is one reason why companies will expand investment in the gifts .
2 gifts to enhance the quality
Marketing gifts just “come out ” , many companies will be inexpensive and even poor little thing as a product giveaways, this time consumers will feel that ” there is better than nothing .” Today, consumers already know how to distinguish between good and bad , will not be lulled into a , which requires businesses must have “intentions ” to prepare the gifts .
How can select the utility had to have a gimmick , inexpensive gifts have to attract customers but it really is a matter for businesses scratching . For this reason, many companies are willing to choose gifts online , since that saves manpower, material and time costs , but the attendant is the site itself and the integrity of the operating businesses may not reliable , can not guarantee the quality of products and so on .
On small series , the best way businesses choose gifts that combine online and offline : You can use the online platform to gather product information, see the real thing , the next line in order to complete the centralized purchasing .
And the best platform for centralized procurement activities than large-scale professional exhibition : the one to the organizers of the exhibition activities in the breeze on the manufacturer’s reputation has made checks , and secondly, the exhibition is the product of the most intensive of the most concentrated areas , the limited geographic scope can be completed within one-stop shopping , simple and easy. Groups like the Reed Exhibitions Group sponsored the ” China International Gifts, Premium & Houseware Fair ” is a very good choice.
( 29th Beijing Gift Show Exhibits microcosm )
The exhibition is held annually each March and August once the venue is the China International Exhibition Center. August 14, 2014 -17 days should be held 30 th , and 8 exhibition halls, more than 60,000 square meters, more than 2,000 exhibitors always presented to the audience a feast of colorful gifts , professional, strong doubt. Exhibition inexpensive, innovative design products that range were not enough, many well-known manufacturers will organize their own new product launches, lectures will allow buyers more quickly grasp the hand gifts market, this is not the online platform to complete it .
As the most senior of the oldest in northern gifts show, it would never forget the ” gifts ” of each show , who arrived at the scene of the pre-registered visitors will receive a money can not buy mystery gift it ( pre-registration link address : http://www.giftsbeijing.com/cn/page/Pre_registration/).
3 gifts in return is far greater than the value of investment value
While Judging from the figures , gifts investment than in the past have been rising trend, but it is far higher than the benefits of investment .
For example, in 2014 Beijing International Auto Show just ended , many car manufacturers have distributed free souvenirs to the scene the audience . To TOYOTA, CHRYSLER example, the printed LOGO bags , the cost is not high and can be placed in one of the booths data than issuing leaflets dryly easier to accept . In addition, the design of novel and useful U disk, car stickers, key chains, colored crayons , cups also have demonstrated their magical – printed on your own LOGO distributed audience , the audience happy while manufacturers have to make their own a silent propaganda.
Compared to spend tens of millions of yuan celebrity endorsements do commercials , cost anywhere from a few dozen to more than a few dozens of pieces of gifts for businesses , what of it? This is why although the funds invested more, companies are still bored with the root causes of increased investment in the gifts .
( The show a wide variety of gifts )
In summary , small want to summarize a limerick :
Product competition is too fierce , gifts raise sales. Sales increase merchant laughed , and then another promotional gifts . Where quality gifts election , Beijing ceremony show a big help . Strange new promotional products , promotional silently and slowly do it. Little gifts to spend less , greatly rewards really wonderful .
