Recently, a financial media exposed part of the big sellers Lynx amazing return rate after two-eleven, which Korean homes have clothes and piss off the first two sub-brand women’s and men’s turnover column, the refund rate as high as 64.09% and 38.25%. One of the parties Korean homes have clothes CEO responded that the media cited data calculated error, but did not disclose the actual return rate of the shop.
Korean homes have clothes to respond rightly so, double-eleven has been in the past more than 40 days, this time to get the data within 30 days (Note: The return rate is only statistical data within 30 days), said two-eleven return rate is indeed less Science.
But in fact, in just the past month or so two-eleven, the media have exposed some sellers double eleven year high rate of return, for example, as of November 28, full-friendly furniture Lynx flagship store in the last 30 days refund rate 34.94%, higher than the industry average of about 30%, equivalent to three buyers have a choice to return. The media said, after eleven double the previous month, sales of the top 100 businesses have appeared Lynx refund rate soaring phenomenon, home improvement category in which at least eleven more than double before the rise two to three times as many as rose 40-fold.
Compared to the past two days crazy pass data, I think these media in double eleven month ended this point in time to do the research data is more true and reliable, although the two media exposure data support the same conclusion: Lynx double eleven return rate.
Prodigal bitch home with comrades all know, in order to grab a favorite baby girls big two weeks in advance ready to work before 0:00 is waiting in front of computers, mobile phones, the time comes immediately under a single checkout fear that the baby was taken away.
High return rates of original sin in Scalping
Hard to buy things will be drained away so easily? Of course not. ? So how to generate these returns here we must say it’s an electrical professional terms: Scalping mentioned high return rate, most of the media, that this is due to the presence of a number of brand stores during November Scalping double fraud! .
There is no single store brush, brush in addition to single companies and stores, others find it difficult to know where we quote Ali old former employee, former head of Taobao search this ghost foot seven double eleven day public micro-channel number to say: 2013 to 2014 If you do not brush single (Note: refers to the Lynx seller), it seems difficult …… if you really have 60 billion words (referring to Taobao Lynx double eleven total turnover), there will be a single brush, the brush single proportion will not small. By convention, the two-eleven day of the transaction, the system does not go strictly check whether it is a single brush ……
Alcohol electricity supplier in 1919 two-eleven day, once beyond the industry leader Brewmaster network ranks first category, this usually only 4000 single month sales of small sellers are exposed thereafter return rate of more than 6 percent, to know the Double Ten 1919 a day of shopping with Brewmaster network has been cheap, and sent shouted “fire-sale”, consumers are willing to buy a return? People all know, is drained away brush single basic goods.
Lynx also need to brush Why single?
Here not only refers to the Lynx Lynx sellers, including Lynx platform itself. Although Alibaba officials have claimed that 11 do not brush single dual situation exists, but how real situation, stand seven feet from the top of the ghost, and the ugly 1919, we can see, there are a lot of double eleven single brush.
Back in 2013, there Taobao sellers told the media that the big sellers on the Lynx are corporate operation, willing to invest funds, are behind a bunch of powerful brush single team. “What a good business selling on Taobao not Scalping? Sell more, people can come in to buy more baby show is also more forward. Flow now so expensive, certainly would not brush flow is poor, poor transformed forever the first few pages. “seller’s statement also can not enter the search also enables us to understand why scalping is so rampant.
Scalping affect the normal operation of the order of Lynx, but also violated the legitimate rights and interests of the seller’s unruly, Lynx why matter? A Lynx seller had said, “Ali has a very powerful database, the system is perfect, can be found Scalping, now this tube was also very strict, if you really want to brush single seller, the risk is still very large, if not get the recognition and approval, the seller will not dare to do such a thing. ”
In fact, the truth and the fake one, do not want the tube, the tube is not control and do not want to. Eleventh annual turnover double in record, how much is there a single brush, I believe it is clear official Ali, once the strict implementation of the rules, the large majority of revenue contribution sellers also be hit, turnover of 57.1 billion how much will decline? no money to make the seller defected Jingdong Suning how many? this is not a simple numerical problems, big problems related to the development prospects of the Lynx. Therefore, timely punish several small sellers off several stores, got the meaning of meaning, the big sellers, absolutely untouchable.
For sellers, scalping is quite upset, not only bear the infamy bear the risk of closed shop, will have to pay real money to brush single team, said that in the last year, the average cost of a single brush on every high as 10 yuan. However, we all brush, you do not brush, the data does not look good to attract consumers do not say hello to Lynx not recommended position, is heavily dependent on the seller Lynx flow is concerned, scalping is almost a must choice.
Lynx has been like a roller from the foot to the summit of the rock, once the person is not to force back the stone would roll down, to go up, thrust moment must not stop. This is why the annual turnover will double eleven record, every year there is a real reason for scalping and high return rates of scandal.
How to build a more perfect, do not brush alone can survive the environment, should be a matter of days, the cat and Alibaba real consideration, not to delay the ups and downs of the stock of the moment Lynx future.
Chinese arts and crafts, Chinese clothing, Chinese cuisine, Chinese musical instruments
