Recently, the flagship line of children’s clothing Liebo , Liebo Liebo Group became an independent children’s sub-brand . Following this , Liebo , Hando , Yan Man and other online brands have begun to expand the sub-category for the direction , or the establishment of sub-brand launched its flagship store in the sub-category . Sub-category under the category of clothing began to meet the ” predators” into the online brand .
Liebo Kids flagship store
By the end of 2012 , the official Korean homes have clothes made multi-brand distribution , and said it will launch sub-brands according to categories , such as children’s clothing brand , middle-aged women’s brands . At that time there are also many in the industry questioned the voice . However, the development in 2013 , Yan Man , Liebo other original big segments have begun to try to layout .
Man Yin Yin Man launched an independent women’s flagship store, Yan Man bags flagship store. Yan Man Director Office is responsible for one night , said to be an important sub-category expansion plan in 2014 Group.
Recently, the group launched Liebo Kids Liebo opened Liebo attempts in the field of subdivision . Prior to this, in addition to a menswear brand Liebo Group , other brands are all kinds of styles of women’s brand , not the middle-aged women, children and other segments of the layout. The industry believes that , while the children’s category of the attempt is to open another layout ideas , but also a good direction .
Coincidentally, the original men’s Tide brand new recently VIISHOW founder Chen also said that the future will be through the expansion of the sub-category , expand the scale of the whole operation . Rather than relying on a single brand and category . “We will have to be developed in underwear, children’s clothing , women and other categories , create a new brand based on the category .”
As can be seen from a certain accumulation of these original brand ‘s recent actions , the segments “invasion ” has been a regular choice. Korean homes have clothes , Liebo original brands have accumulated such a large part of loyal users and a certain brand influence. Such accumulation of the past with the original brand , beginning with the influence of the main advantages of brand paves the way for sub-brands layout rally.
Hando , Yan Man , Liebo sub-category of sub-brands in no way denying contact between the brand and the Lord , but to have a full awareness of consumers . In the brand name or the name of the flagship store with a lot of aspects of continuity . Insiders pointed out that the drainage between the various sub-brands with each other to expand the influence of these original has become a big common business strategy.
Middle-aged women , such sub-category children’s clothing line under the category of previously did not form a particularly influential brands , many businesses want to rely on electricity supplier in the field of online business segments to create an original brand. The industry believes that , as a large segment of these categories to the original brand layout to create a separate category in the subdivision of original brand of difficulty will increase . When Breakdown of big businesses to compete and originality , it is difficult to deduct .
Whether it is in flow layout, advertising platform , or the back-end supply chain , team building , subdivision category of small businesses and any original Liebo , Yan Man large compared to the original brand do not have such advantages. Insiders say so, so that businesses only in its way will it be possible to get the end product development space .
