The era of the rise of electricity providers , changing the traditional retail model , changing the way people sell ideas, but also changed the market environment. The traditional industries including footwear, apparel including , the electricity supplier is an opportunity to bring , but also one must take the road. How to Take the power of trade routes , became the government, industry , enterprise urgent need to consider the matter. In the birth of many brands of shoes , Jinjiang City, Fujian Province Chendai on through the establishment of “Chinese shoes are e-commerce centers ” to guide SMEs to foster the development of the electricity supplier for the local introduction of electricity providers nurture talent and promote the industry restructuring and upgrading.
Establishment of an integrated platform
Make electricity supplier , said it seems easy , but truly implement the things you need to consider all aspects of the need to integrate multi-party resources. And this , we need a modern , integrated e-commerce center to achieve this integration function.
To this end, the Jinjiang city government initiated the establishment Chendai , several well-known companies to participate in investment, ” Chinese shoes are Electronic Commerce Center ” ( hereinafter referred to as the Centre) was established in Jinjiang brands are . ” When the center was founded, we have developed a clear , precise positioning , it is for the purpose of supporting the development of SME e-commerce , enterprise and electricity supplier butt joint development as the center , the use of electric energy providers , stimulating local production manufacturing companies to the next level . ” center director and deputy general manager Chen Chui Feng said .
It is reported that in 2013 the completion of a construction project , covering 13,889 square meters , construction area of 40,000 square meters, the investment of nearly 300 million yuan . Nine-story building with three units of 400 stores , nearly 200 electricity suppliers office space , has completed all Merchants settled. In addition to commercial enterprises settled in to enjoy a rent support outside the center also provides purchasing, warehousing, distribution , customer service, recruitment and training , financing as one of the eight models , as well as supporting eight express and logistics services.
” Center uses a pioneering provider of electrical operations seamless pattern between the supplier and the electricity supplier based docking platform to help them achieve a direct , seamless butt .” Chen Chui Feng said . It is reported that this model is mainly relying on Chendai footwear production base as the advantages of the country , the center brings together hundreds of well-known footwear brands set point directly supply products, including sports shoes, sneakers , casual outdoor shoes , leather shoes, children’s shoes, women’s shoes and other kinds of shoes, for the majority of commercial enterprises looking for suppliers to provide the most direct route .
At the same time , from the beginning of this year to cooperate with the center of Huaqiao University , Dawn University, Yang-En University and other universities . These universities teach electricity supplier in the course directly with electricity suppliers Center docking, by some sources and data packets , students can begin electricity supplier entrepreneurship in schools. The demand for the courses , the center also sent some electricity providers talents to the classroom for the students to share experiences and answer all kinds of operating electricity supplier in the field of questions . The resulting benefits is that electricity providers and students to establish a long-term , stable exchanges and promote mutual progress.
A full range of brand-building power
Engaged in electricity supplier knows , to do electric , brand creation and promotion is undoubtedly the most important. In the face of numerous business enterprise marketing and promotional needs , the center offers a comprehensive, three-dimensional multi-level marketing , to help them open up the situation quickly build sophisticated electricity supplier brands.
In this regard, Chen Chui Feng said: “Like some small electricity providers and college entrepreneur center , subject to various financial constraints , equipment, etc. , making it in the early stages of some brands can become agents electricity supplier but long-term development . demand point of view, they are the only way to establish their own brand . ”
He further introduced the electric hub guide enterprises branding approach: ” Power must not negotiate skillfully , you need to go down slowly step by step , and the first is the quality and integrity that end , the center and the industrial and commercial bureau cooperation , the establishment of a ‘ . 3.15 ‘ rights point , guide enterprises to increase investment in the quality of the field , and gradually produce their own brand products. Meanwhile , we are still negotiating with the quality supervision department of Fujian Province , the center will promote the establishment of professional quality inspection departments , and get the corresponding detection qualifications we require products emanating from the center, quality inspection departments to meet the requirements to meet the requirements for quality , we will provide the relevant quality certification ; for there is a gap in quality , we will require to improve their . Over time, consumers will establish a trust relationship to center and settled electricity supplier brands , which promote the development of their brand , will bring direct push . ”
At the same time , due to the electricity supplier settled mostly small, not like the traditional brand shoe , like , by holding a number of activities to enhance the mass flow rate , and therefore , it is necessary to select the different operations . For example , said Chen Feng Chui : . ” Do the next line entities , but in any case do Peak , Anta and other brand shoe Therefore , the center will focus on brand electricity supplier in the field , do the next line while brand for product positioning, marketing , it is also under a lot of effort . after a period of development , the representative brand center in the country has reached the top five selling shoes online , beyond the more conventional shoe giant , while it has become the center is not when less electricity supplier selection methods to create a brand . “
