Commercial real estate services and investment firm CB Richard Ellis (CBRE) latest release of ” Asia-Pacific Retail Hotspots: 2013 Year in Review ” report shows that China’s retail market is undergoing change . CB Richard Ellis Asia Business Services Executive Director Shibo Song said: ” China’s retail industry is going through a period of growth and different from the past , this growth led by China high-end fashion brands , luxury brands to expand in emerging markets slowed compared to open . stores , many luxury brands have chosen strategy more responsive to market trends , through an internal upgrade existing stores , sales of goods and provision of customized personalized customer service to meet the changing needs of Chinese consumers . ”
Data show that , relative to the initial choice to enter the retail market in Asia-Pacific in Hong Kong or Tokyo as a breakthrough in the Asia-Pacific region has large-scale retailers tend to expand in emerging markets to increase the intensity . Asia Pacific, 70 percent in the first three quarters of the new brand focused on emerging markets , breaking the pattern 50-50 2012 mature and emerging markets . China is still the main battlefield of the expansion of international retailers . Completed attracted a large number of high-quality retail space tidal wave of new store openings . Beijing ( 27 new retailers ) and Shanghai ( 26 ) hot, Hangzhou ( 19 ) among the top ten regions .
“Report” revealed that three quarters of the region ‘s new retail market , the largest proportion of high-end fashion retailers , luxury retailers adopt a more cautious strategy in a mature market , the ratio was 26% , essentially flat with 2012 . Mid-range fashion retailers accounted for slightly more than 21 percent last year, the proportion was 18 %. Specialty apparel retailer in footwear and underwear material is represented , accounting for 16% , compared with 2012 growth of 12% . Retailers from North America and Europe to expand in the Asia-Pacific region actively , retailers accounting from Europe, Middle East and Africa 54% , Italy, Britain and France retailers eye-catching performance . U.S. retailers followed , accounting for 26% .
Asia-Pacific markets , Hong Kong, Tokyo is still a mature market , including retailers, especially luxury retailers to enter the market of choice for Asia-Pacific . The first three quarters of Hong Kong usher 28 new retailers, 20 retailers entered the Tokyo market .
Shibo Song said: ” Over the years , Hong Kong and Tokyo provided the soil for the healthy development of international brands and now most of these markets are facing high rents and a shortage of new retail space in the dual challenges of this situation can still attract many . retailers settled , it is quite a surprise . , Hong Kong , Singapore and tokyo are never set foot in the region as a preferred retailer port of call , help enterprises to enter the Asia-Pacific market has taken a good first step . ” ” report ” analysis of the Asia-Pacific region most market is stable level of domestic consumption , consumers remain optimistic expectations. 2014 retail sales are expected to rise, but growth will slow down compared to 2013 . Retailers have entered the Asia Pacific market , especially mid-range fashion retailer , will continue to focus on , including Indonesia, Thailand , the Philippines and Vietnam in Southeast Asia , including emerging markets , leveraging the steady growth in domestic consumption and the rise of the middle class , increase expansion efforts. Taiwan and Australia will also be the future focus.
