If you ask today what format the hottest Chinese consumer market? The answer must be a cross-border electricity supplier. According to the China Electronic Commerce Research Center, 2014 China B2C cross-border electricity supplier market imports doubled year on year to 155 billion yuan (2013 767 billion), is expected in 2018 will reach 1 trillion yuan.
In this new consumer boom, traditional gray customs clearance mode malpractice gradually revealed, on the one hand unable to guarantee the interests of consumers, on the other hand the government will accelerate the pilot light of the cross-border electricity supplier. Thus, the whole industry chain will be the cross-border electricity providers how to change? Guangdong cross-border electricity provider consumption market what the new changes in turn appear, what problems to be solved? People buy imported goods really more convenient and cost-effective, more tricky it? Yangcheng Evening News will find answers for the reader through a series of four surveys.
After three years, over one trillion in sales volume of cross-border electricity provider China market so that all exposure to which businesses crazy. Just yesterday, Ali formally launched a global sourcing platform to build cross-border electricity supplier service, after Suning “overseas purchase” area has quickly landed in a cloud of Suning line shop. Faced with the “star” of the electric business chiefs attack level, cross-border electricity Guangzhou local number does not seem to fear, even opened the melee posture. Since April 27, Guangzhou’s first department store business of cross-border electricity business experience store opened in Guangzhou appeared in five cross-border electricity providers store experience. The question is, under the giant attack, these local regional cross-border electricity supplier “little brothers” have a chance? What are their advantages sorted “big man” a showdown?
On site
5 Cross-border electricity suppliers shop experience occur within a month in Guangzhou
Supporting cross-border electricity supplier boom set of data is surprising. Ministry of Commerce predicted that by 2016 China cross-border electricity supplier market will reach 6.5 trillion yuan, the annual growth rate of over 30%. And looking at the national, cross-border electricity supplier hot market in Guangzhou interpretation seems to be particularly popular. Within a month, the people of Guangzhou discovered in the Milky Way, Yuexiu, Haizhu and Panyu doorstep can experience the cross-border electricity business experience store service.
January 23 this year, Guangzhou’s first cross-border direct shopping experience store in Pearl River New City, imported goods and low-cost, low-tax highlights, resulting in bursting bonded store business, shopping emergency deployment of personnel cordoned off a large number of separate flow to maintain order, shelf goods sold several times.
Perhaps it is this strength is not strong cross-border electricity business experience store in Guangzhou, off the consumer boom stimulated the local department of nerves, Guangzhou Department Store accelerate the pace of cross-border electricity supplier.
April 28, modern department announced a strategic cooperation with Guangzhou City, the first cross-border electricity supplier Takashi logistics pilot enterprises, the Chamber established a cross-border electricity supplier experience store display area in its shop on the seventh floor and the first floor of St. Augustine. Zhou Qiang, general manager of modern department chairman, said: “Experience store will be fully implemented since the adoption of self-employed, all orders by the Customs full supervision, to ensure genuine.”
May 1, known as the Guangzhou City, the largest cross-border electricity supplier direct purchase experience stores opened in the Spratly Islands. Many people came to drink “first taste of the soup,” because the large passenger flow, was necessary to restrict the flow. Guangdong, one of the largest supply chain enterprise Takashi Group Nansha import warehouse six-seven thousand square meters, has been in a constant state of warehouse explosion.
“We must catch up on global sourcing platform Ali opened the front line.” As a local department store giant AnBai on May 15 breath AnBai Golden Building Beijing Road, Haizhu Grandbuy a new city and a new shop opened Panyu Daxin the three cross-border electricity providers store experience. Even going to do cross-border electricity supplier friendship local department store light stick. Last week, the Guangzhou Friendship stocks daily limit. According to the Securities analyst research Guangzhou Friendship analysis, high-end department store business Guangzhou Friendship difficulties nine consecutive quarters of negative growth in revenue and profit, the company’s future transformation of the cross-border electricity supplier O2O department is a high probability event, companies engaged in cross-border electricity supplier O2O We have government policies, customer and store multiple advantages of resources, location and huge space for development under the line.
PK
Suning Ali have joined the fray cross-border electricity supplier
Cross-border electricity supplier heat not only brain burning with area businesses, the electricity supplier giants will not miss this new growth points of consumption. A senior electricity supplier bluntly:. “Today, cross-border, direct sourcing, direct supply of electricity has become a major this year, the layout of the keyword”
Right after the opening AnBai cross-border electricity supplier for three days, May 18, Alibaba announced formally launched its global sourcing platform 1688.com website. Senior vice president of Alibaba Wu Minzhi said 1688 to fight the world’s largest importer distribution platform. It is understood that Spain became the first country settled in a global sourcing platform, Portugal, Italy, South Korea and other countries have also settled on the platform on the line that day. In addition, Ali also force cross-border direct sourcing fresh ingredients to meet the appetite of food goods.
Ali saw the market outlook, Amazon started early layout.
2014, Amazon China’s first cross-border electricity supplier strategy clear, the creation of “Chinese sea Amoy” channel – the Amazon purchase while abroad, the United States, “Black Friday” into the country, this is the first time in the Chinese market, the main overseas large-scale promotional merchandise. Currently more than two million overseas original product selection online sales, and is expected by the end of June this year, the United States can direct mail overlay Amazon China All 25 categories, complete the strategic layout.
In February 2015, when the first cross-border electricity supplier in Guangzhou store experience to attract a large number of US citizens to Wyatt preferred buying the occasion, Suning Tesco also formally launched “overseas shopping” channel, and in May launched against foreign goods “global flash sales “activity; at the same time carried Suning.” overseas purchase ‘landing zone under the cloud line in Suning store Suning relevant parties, the future will be the overseas shopping area Suning cloud shop “standard” Su Ning, chairman of the board. Zhang Jindong in this year’s two proposals suggested by constructing “one-stop service” platform, stimulate business impetus to cross-border electricity supplier in the country scale development.
Two months later, Jingdong on cross-border electricity supplier business “Global Call” line, marking the country’s largest electricity provider platform officially reached the self-field of electronic business across borders. It is understood that the platform more than 150,000 kinds of commodities, mostly through cooperation and the introduction of eBay merchants. Inadequate category is Jingdong “Global Call” the biggest short board, CEO since 2015, Jingdong Liu Qiang East intensive to study abroad, to sign purchase agreements with several countries. Previously, Liu Qiang East has made it clear that cross-border electricity supplier is one of the new breakthroughs in points Jingdong 2015.
Question
Regional battle group leader who can?
Faced with Suning, Ali, Jingdong such a powerful opponent, the regional department or cross-border electricity suppliers to build experience platform odds geometry?
In this regard, AnBai CEO Huang Yongzhi did not seem worried. In his view, on the one hand AnBai stores and more cross-border electricity supplier can fully experience the store opened to the public house. On the other hand, the advantage of years of department store business entities can take advantage of the cross-border electronic business platform. For example, modern department stores under the current accumulated 600,000 lines members, wide 100 department stores the number as high as 800,000 members, these members of the department store is a tremendous asset, they would be the first cross-border electricity department store experience providers who try.
“While the members of the line is converted to online consumers is not easy, but if half or one-third turn up very substantial.” As modern department stores, in the “51” during last year’s launch of micro-channel payment platform, today fans on the micro-channel has reached 150,000. The wide 100 department stores in which the better since the high-end positioning, the quality of some of the members can say that these people’s spending power is very fit cross-border electricity supplier product quality.
Leaving Huang Yongzhi gratifying experience of brand resources and service department. “The rich resources and strong international brand business team is our another advantage.” Huang Yongzhi said, compared to some of the cross-border electronic business platform also imports around looking for resources, “we have money to buy stock directly, you can With a keen sense of the market selection of products for the domestic market is now the biggest job is to do checks. ”
In addition, pre-service department stores can be extended to the field of cross-border electricity supplier. Currently AnBai been proposed “to support domestic return” service, consumers do not have to apply for a refund return online, then sent to the seller of goods, but the store can get a refund. This is not the store’s cross-border electricity supplier can not do.
However, the area of cross-border electricity providers are faced opponents seem to be more powerful.
1688.com is the world’s first class B over 120 million users of internet. Produce 150 million times a day online browsing; there are more than 10 million enterprise company opened shops, covering apparel, home, industrial and other 49 primary industries, secondary industries 1709, from sellers online and offline each half. Liu Fei 1688 Division senior director, said the Yangcheng Evening News reporter, 1688 has already accumulated a combination of online and offline credit system, also has provided services and international logistics import an Octopus foreign trade service platform.
Liu Fei said: “We can make domestic wholesalers shortest route, the fastest speed to get high-quality foreign sources; while 1688 may provide bulk access, but also for overseas sources into China trade services provide quick and easy compared to traditional. import mode, if the business of global sourcing platform from the 1688 purchase, costs can be reduced by 20% -40%, 15-60 days of time savings, reduced costs and these eventually will allow domestic consumers to benefit future we will also work with Customs , commodity inspection to establish a connection, by 1688 the import of products marked with two-dimensional code channels, consumers only need to scan through the phone, you can traceable, fidelity Yasumasa. ”
Suning stores overseas purchase the cloud zone called “bonded display shop”, in fact it is an extension of “overseas purchase channel,” Su Ning flagship line of imported goods online under. The line of merchandise in stores to allow consumers a wide range of experience of foreign goods at home and scan code order.
It is reported that both the United States Wyatt preferred, or Suning Tesco, have taken Bonded stocking pattern. Suning relevant parties, “once consumers purchase orders can be shipped from the warehouse immediately, in order to ensure the flow of aging overseas shopping is almost equivalent to domestic shopping.”
It is worth noting that, despite the cross-border electricity regional suppliers have an advantage, but how to solve the product homogeneity, category problems such as lack of richness, highlighting the convenience of their own entity, service and other advantages to win more business opportunities, is a urgent need resolve questions.
