According to Voice of the economy “world company” reported that domestic consumers as online shopping channels for overseas goods , Taobao Ali already has a global share , Lynx International , etc., but Ma ‘s cross-border electricity supplier Ali territory there is clearly a greater ambitions.
After visiting the United States before the dense , France, Italy , Alibaba Group and the French government recently announced the signing of the “Memorandum” , the French brand Lynx collective presence , increase the chances of French companies hundreds of millions of consumers to Chinese exports.
Currently , there are already more than 30 brands to enter the French Lynx and upcoming products and exclusive limited edition products, including Evian mineral water, Lafite wine. Lynx Public Relations Manager Long said Lynx in cooperation with the French government , to allow domestic consumers to buy more cost-effective in France famous .
The Long March : Consumers can buy authentic French origin of products, and this is an endorsement of the country ‘s credit , make sure you buy is certainly genuine. After a better fit in terms of payment and logistics in the future it is possible to reduce the cost .
According to both three-year agreement , Alibaba will provide a platform for French companies Lynx quick entry support, including exclusive services , online promotion and marketing support and other platforms , affiliates and rookie will Alipay payment and logistics in support of their respective . Meanwhile , the French government will guide the local electricity supplier companies . Electricity supplier observers Luzhen Wang said the government cooperation is based on the follow-up will certainly need to go into the details of cooperation and brand .
Luzhen Wang : The French government has no right to bind up those brands to Lynx , Lynx and those who still want to talk about co- brand specific . This strategic agreement with a certain value for the local mining French brand, and this way , you may also tap more of brand presence in Europe and America .
This and national governments signed a cooperative manner , Ali is not the first time . As early as last December , British Prime Minister David Cameron met with Ma , less than six months, including the United Kingdom and other big names have been stationed BURBERRY Lynx . However Luzhen Wang felt that now it seems the effect is not significant.
Luzhen Wang : I am still optimistic about such cooperation , but I do not think immediate effect , this is still very difficult. Now the whole big cat in sales in the days not high , like BURBERRY stationed Lynx after sales is not very good . In addition, if there is not much influence in the country , even if settled Lynx , sales are limited.
Ali is asking the United States market , international strategy is one of the important listing Alibaba story , and ” sell, buy in ” both directions precisely Ali International Strategy.
In the sell side, Lynx president Wang Yulei has said that Ma had asked this year’s Double Ten Day product on cats to sell to foreign countries. In terms of buying came in February this year , the Lynx opened the international direct mail services , and now , another French brand collective presence. Lynx Public Relations Manager Long said that the future will be to break the category dimension to the national dimension of classification , to build brand Lynx Street, “National Museum” channels.
The Long March : After the signing the French government , the next day there will be more action cat , Lynx will open some quick passage , showing the French brand. In addition, the Lynx will open the National Museum, the original break from clothing , cosmetics category divided by the electricity supplier dimension , into a national dimension.
Electricity supplier observers Luzhen Wang believes that Alibaba frequently to the international force , aimed to the fashion you want Lynx platform change.
Luzhen Wang : This represents the Lynx efforts in the direction of the fashion platform , to create a matrix fashion brand , Lynx can gradually let consumers now accept a new position , that day is not all cats at a low price for the past Lord , so that consumers increasingly willing to buy some high-end products.
Cross-border e-commerce as a new phenomenon in recent years, the rapid development in China . It refers to the body belong to different customs territory of the transaction , the deal through e-commerce platform , payment settlement and delivery of goods through cross-border logistics, to complete the transaction an international business activities. E-commerce observer Luzhen Wang said, one is to sell cross-border e-commerce is now more mainstream forms Another is to buy in.
Luzhen Wang : Cross-border electricity supplier now mainstream or domestic products sold abroad , which is part of the export of a few years ago which has been in rapid development , the growth rate is now down . Made in China in the past is synonymous with cheap , the next step may be to tap China more distinctive local products . On the other hand , is that the domestic consumers to buy foreign products through cross-border platform , but now they have an independent third party clearance platform to help users to buy foreign products .
Generally speaking overseas purchasing , in fact, cross-border electricity supplier ” buy in ” part. We see that this part is increasing. In last year’s Shanghai formally FTA , launched a national pilot cross-border trade of electronic transactions – ” Cross-border links” e-commerce platform . In Beijing , has also officially launched the cross-border e-commerce platform for public information .
When consumers purchasing foreign products is still abroad and Beijing this public information platform has been online for a good clearance procedures , once arrived in Beijing , you can find out the electricity supplier of the goods from the parcel massive two-dimensional code , directly to the city’s logistics, overseas purchasing day or two clearance. In addition, the export side, the past can not distinguish between electricity suppliers of goods , business enterprise is difficult to enjoy the export tax rebate policy , but through public information platform can enjoy the preferential policies.
Experts: to grasp three commitments
Voice of the economy : Ma had visited the United States in March dense , France, Italy, the three countries in six cities. He said at the time : to sell on Taobao last year, the U.S. state of Washington, fire cherry , maybe one day we can really buy online French origin of fresh oysters or Italian pizza , for such a vision , you expect it? Is there such a strong impulse ?
Voice of the economy observers Zhang Yi : For many consumers, the temptation is a reality , but we also face many practical challenges and tests. In fact, Lynx International is formally launched in February of this year , before the on-line in February it has also been about six months of such a trial operation period , we look on the inside than six months of trial operation period , it Lynx International Trading growth increased to 10 times the amount of such a rosy figures to the days of purchasing a cat to do this international business, international sales of the product , it should be for such a great message . This time , and the French government to carry out a contract , just like there is also talk about the interview , is to use the country’s reputation and image of the country has some words of endorsement and the endorsement .
I think the next step for the development of Lynx should be a good thing, so , for the Lynx myself to grasp the three commitments. The first commitment is absolutely genuine overseas . The second is stationed overseas businessmen come here . The third is a hundred percent foreign direct mail , but in fact, if we look at the past , Lynx actually not be able to be completely one hundred percent above the three hundred percent.
Voice of the economy : but this time we see that there is not the same place , for example, you can import Supplying our understanding , right ? Well with a business partnership . But now the current instance, signed an agreement with the Government , with the endorsement as a government credit guarantee mechanism for this is not to say I can guarantee product quality to be good , those issues do not exist ? Some actually provide goods or brands , or merchants.
Zhang Yi : Yes, and in accordance with the provisions of Lynx own words , in fact, like those overseas businesses they are not qualified to direct the Lynx up shop , and he wanted a way through the turnaround , that is for example, you have an agent in the country , agency, or that you are in the country to register a branch in this way to shop on the Lynx . In the last six months of the commissioning period , in fact, Lynx International also encountered many problems , such as the distribution of the problem, because the normal distribution , then probably in about two weeks will be handed up in foreign shoppers , but many times we Lynx certainly internationally , there are many complaints that the time is very long , and some even reached a month, is more than a consumer tolerance for the concept of time . Because for overseas purchasing , selling products overseas such case, this time span and logistics span the consumer is in fact the biggest test of patience , if at this level can not meet consumer demand response , I would like Lynx international future will face new pressures.
