According to ” Shantou Daily ” reported , Shantou Chenghai toys how to win more international buyers of all ages ? As ” China toys & gifts city” of Chenghai toys can become an international procurement center ? Chenghai Toy Hall must go thousands of miles away to fight the order it? …… February 21 , “Chenghai toy industry analysis report -cum- treasure Antonio International Toy City planning workshop format ” by the Guangdong Modern Logistics Investment Co., Ltd. Bao Olympic organizers held in Chenghai , nearly a hundred representatives of Chenghai toy industry associations and industry elite jointly launched a ” where Chenghai toys ” brainstorming , so that people will be looking to upgrade the road again focused Chenghai toys .
Chenghai toys to explore restructuring and upgrading ( news with map)
Chenghai toys and dreams of glory
Toy industry is the pillar industry in Chenghai industrial economy , but also the most unique in the industry. According to incomplete statistics , in 2012 , Chenghai toy gift value 27.2 billion yuan and exports 728 million U.S. dollars , exports in the country, the province ranked first . Undoubtedly, Chenghai toys have come to the fore and occupy an important position in the competitive landscape in the world of toys .
In 2003, China Light Industry Federation Chenghai was awarded the only ” China Toys & Gifts City ” title ; 2005 , Guangdong Province, was identified as ” upgrading industrial clusters demonstration zone ” and the ” national brands to create regional pilot areas ” ; 2006 , by the International Science and Technology approved the establishment of ” national Torch Plan Chenghai smart toys creative design and manufacturing industrial base” ; 2009 , was named ” Guangdong animation ( toy ) creative industry clusters” ; 2012 , was identified as the “Guangdong ‘s foreign trade transformation and upgrading of toys and gifts demonstration Base ” ; 2013 , was awarded the China light Industry Federation,” China Toys and Gifts “title – this series of honors, all demonstrate the glory and the dream Chenghai toys .
However , it is regrettable that the international real estate consulting company DTZ research up to one year after the discovery , Chenghai toy industry is currently in production processes based, high value-added sectors lost in the field, resulting in Chenghai toy industry across the value chain the only occupies 10% share – in the bottom of the smile curve .
Transformation of the way to break through the bottleneck
Chenghai toy is a gregarious staff of small and medium sized toy companies hundreds of people , the boss of the tree Cai told reporters that his company mainly manufacturing orders based business, but these years with hard labor , employment problems have become increasingly prominent in your company is facing serious challenges to survive . ” Imperative that the transition from manual -intensive to technology-based ,” Cai tree up bluntly , if we do not transition , companies will not survive.
Not to implement the transformation and upgrading , companies will sooner or later be eliminated ; implementation of the restructuring and upgrading, but suffered regional restrictions and talent of these two short board “stumbling block .” Chenghai Shifeng Toys Industrial Co., Ltd. R & D Director杨琰哲in an interview with reporters , said the current domestic toy industry overall environment are closer to the cultural industry , their company is no exception. However, companies from processing Shifeng cultural transition to industrial upgrading process, they found that although there is accumulation Chenghai toy industry , the problem is not production , but did not work in the field of innovation and technology , regional restrictions, lack of high-end talent resulting in the development, design aspects outflow. Yang Yanzhe told reporters that the current transformation of the way onto many toy companies must set point to another city , which had said it was “Chenghai create” embarrassment.
Interview, many Chenghai toy industry source said, Chenghai toy industry local circulation patterns behind , need to rely on Yiwu Toy Fair and other platforms , such as field sales and around the exhibition and trade platform , and the way is not able to meet the development of the logistics industry . Plus professional services and personnel reserve , urban and urban brand and other ancillary services related to the development of trade is lagging behind , has become a constraint to further development of these Chenghai toy industry bottlenecks.
Create an international procurement platform
How should break through the bottleneck ? DTZ research reveals that in order to upgrade Chenghai toys in Chenghai Toy local build an international procurement center , is one way to break through .
At the seminar on the 21st , the Ministry of Commerce of China DTZ director苏智渊examine the transformation and upgrading of the road from the perspective of Chenghai Toy third parties . Su Zhiyuan said Chenghai toys , the U.S. and European markets is that they most want to focus on the market, but is limited by technical barriers , product quality, brand influence and other factors , channel remodeling is very difficult , requiring long-term penetration ; emerging markets and Russia, Southeast Asia market is active , is the new place to be able to focus on expanding the Chenghai toys ; those distinctive Chenghai toys competitive products, the domestic market is also a good .
Toy is imperative to build an international procurement center , reporters found that this is the general consensus Chenghai toy industry. In the industry view , collect market information , warehousing, distribution , exhibition, trade and other functions in one of modern logistics center Chenghai toys Trading International Logistics City ( referred to as “treasure Olympic City” ) , will undoubtedly assume this mission. Chenghai Toy Trading revitalization boss Wang Guang Bao positive after listening to the Austrian city of seminars on confidence in the future , ” professional, high platform , talent ahead ,” he said , I believe that after the completion of the Austrian city of treasure can promote local industry chain more complete realization development of small and medium enterprise uniting toys . Guo Zhuo Hua Wei Technology Co., Ltd., was also considered , treasure Austrian city will further enhance the visibility of Chenghai toys at home and abroad , polish ” China toys & gifts city” brand.
Ao Po , general manager of modern logistics and investment in Guangdong Li told reporters , as the key construction project in Guangdong Province , Bao Austrian city will build international procurement , logistics, electricity providers , exhibition four platforms to create innovative research and development, financial services, integrated services three large center, not only can promote the local market only manufacturing sectors from low-margin market , into a set of design and development , mold making, a number of aspects of the production, processing, printing and packaging, trade shows , and other large-scale cargo transportation market, but also can greatly improve the economic efficiency of local industry . According to reports, the Austrian city of treasure under construction since 2012 , the project is proceeding smoothly. As of the end of January 2014 , the project has a total investment of nearly 400 million yuan . International Toy City, a headquarters building and engineering , is expected to be fully completed in June 2015 .
