Homes, mouse click , you can purchase the desired fabric , which for fashion designers and businesses is an increasingly strong desire .
Now, extensive fabric business e-commerce is being gradually put this desire into reality . Fabric companies are no longer just through participation in professional exhibitions , open orders will be regularly sent to the customer fabric sample , etc. expand marketing, publicity on the network , showcase their products , e-commerce marketing, many fabric companies are already being implemented or already paid off for one thing.
Become a showcase for new corporate website
Construction of the network marketing business website is a very important part. Reporters opened the official website Shandong Ruyi enterprise , ” Products ” into the eye immediately .
” Products ” including their clothing , printing and dyeing , knitting , denim , cotton, chemical fiber, worsted wool fabric, home textiles and other series products , followed by point into each series of each product ‘s features and functions are very clear presentation such suit fabric to be divided into highly branched thin , cool , radiation , anti-static and so are many different categories , photos, contact details also the column . These intuitive, vivid display for businesses to sell their products online provides more possible.
Fashion Fabric Co. in Dey ‘s official website, also has its supply of various specifications, flowers of spring Ding RPET fabric ( matte coating ) , bleached pocket cloth, black cloth, semi-bleached cloth pockets , slim ultra-transparent fabric down jacket , outdoor clothing fabrics , winter clothes fabrics , camouflage tent fabric , camouflage fabric, polyester taffeta lining, nylon composite fabric bags handbags fabric , PU cloth fabric bags , PVC bags handbags cloth fabrics and other products .
Product specifications and characteristics marked clearly and prominently , to the enterprise product promotion and marketing purposes.
But in fact , the reporter also saw some of the corporate Web site did not play its due role in internet marketing , website building application redesign light phenomenon still exists. These enterprises in the construction site , there are still errors : that the site is the company’s online facade, the prettier the better. Graphic design , Flash animation , corporate image become most concern , as the site meets the needs of network marketing , whether to increase or facilitate future functional adjustments, and did not seriously consider .
In this regard , the experts pointed out that the construction site is to serve the needs of network marketing , it must be clear . Website design and application should be both . It is necessary to focus on corporate image display, and should clearly website Internet marketing services functions and processes , focusing on product or service display, user interaction , information retrieval, customer experience and other aspects of construction , to make the site more useful and effective.
Traditional market “change ” three-dimensional Mall
Currently, Shanghai , Jiangsu, Zhejiang , Guangdong, Shandong cloth production in five provinces accounted for more than half of the country , it is natural in these eastern provinces formed a number of large-scale wholesale market of textile fabrics , such as Zhejiang, China Textile City , Zhejiang Huzhou cotton woven in the city , Jiangsu Wujiang China Eastern Silk Market , such a Xiqiao textile City market . Different market leading products are also different, to establish sales outlets in the market , mainly the fabric to the surrounding areas and provinces wholesale clothing business, two wholesalers and retailers. Moreover, China’s northern region, especially in the western region on a large scale fabric wholesale distribution market less , generally based on a wholesale market for the supply of land , forming a large number of fabric two wholesale markets, such as the textile wholesale market in Beijing dahongmen .
Today, these traditional textile market also opened an online trading system . Such as Zhejiang Shaoxing China Textile City “Online Textile City” the rapid development of online trading system officially opened last year . Meanwhile , the online textile city of Japanese stations, English and other foreign language websites have also stations on the line , with the support of warehousing and logistics centers are under construction. For the construction of a global e-commerce platform for textile , China Textile City will set up offices in Italy , the fashion trend “Clean Sweep .”
According to reports, China Textile City “Online Textile City” of the number of registered members of more than 160 million units daily visits over two million people. Many outlets as the main corporate entities in the online stock trading realize , millions of fabric, hundreds of meters from the spot price tag, showcasing the network marketing , network buyers 500% annual rate of increase , the network has become more sophisticated procurement system .
The rise of professional e-commerce platform
Number of outstanding rise of B2B e-commerce portal , and indeed so many textile and garment enterprises in B2B e-commerce portal tasted the sweetness .
With the integrated platform station advertising competition and search engine ranking competition intensifies, some companies turn to more professional industry sites , such as the Chinese Web portal fabric textile fabrics as the representatives of specialized vertical sites gradually began to rise in recent years has been maintain rapid development , more and more popular. Vertical e-commerce website entry threshold is not high, but with the release of the industry within the query information in a timely manner , complete and comprehensive data resources , information, professional and authoritative information , industry wide network coverage and other advantages of the e-commerce industry to promote a more professional focus . The website has a ” shelf procurement releases, product releases, information fabric , fabric store , fabric exhibition, corporate brand , fabric Community ” and the eight specialized databases Forum ; build a service platform , to provide textile fabrics business and professional people to provide comprehensive Internet marketing , online advertising, corporate business and other Internet solutions.
Has been the traditional sales of textile fabrics mainly Maxtile in 2012 , began its journey of exploration of e-commerce , costing 20 million to build the line to buy cloth selling cloth online since the traditional fabrics industry set off a boom. Buy cloth selling cloth mesh is a itself has a wealth of resources , in both large cloth backing city ‘s website , the flagship of the three major characteristics of customer demand for more customization , providing customers with a personalized service to help customers solve problems .
The site relevant responsible person said , who want to expand marketing channels and sales of fabrics businesses, the importance of network marketing do not say it is imperative that companies need to improve e-commerce intermediary services . Let customers see the traditional physical fabric , fabric prices , pattern , color, production cycle, trading patterns and other details can be achieved online , allowing customers convenient, fast, easy and easy to operate .
For the role of network marketing , Jiangsu and Zhejiang ‘s foreign trade manufacturing enterprise may experience deeper. They or their own websites as a platform, or take advantage of industry B2B platform , a comprehensive B2B platform ( such as Alibaba , HC , etc. ) , for the collection of sales leads , potential customers of the excavation, and then line online interaction, the final deal , for enterprises to create profits.
“Micro- marketing” everywhere
Since the media age , so that every participant , but became a communicator. In a related development of micro-channel and electricity supplier ‘s lecture on the host site to the audience statistics : daily access to news, information, the first channel is what ? The answer actually is through mobile phones and micro-channel circle of friends , people truly feel the “micro boundless power .”
ZHU Xiao-Ming Zeng from Media Alliance sponsors mentioned in a speech : Business in Taobao , Jingdong set up shop on the platform , no matter how good the performance , only the shop ‘s merchandise is their own, while others include shops , customer base and other resources part of the site . Once Taobao, Jingdong site shop prices, or do not need you, then you still have nothing. Therefore , how to put the customer resources to become himself, is necessary through another channel – from the media of the building.
Thus, many textile enterprises have also begun to use micro-channel free platform , developers tap more business opportunities, including customer service and marketing activities. Through the construction of a public account , publish corporate information , both to facilitate customers find the door , but also establish a corporate brand . Currently, some companies actually the number of micro-channel circle of friends as many as tens of thousands , published within the enterprise than the average surface but also wide issue .
Shaoxing County Kebei Trade Center ” Haotian weaving ” was the “Ali Baba” website top ten network operators and SMEs electricity supplier hundred , a lot of business from the network . The company responsible for the use of the mobile Internet regularly to discuss business , recently posted on the micro-channel a ” cloth playing volume ” of business information, customers will soon have contact with him.
There is a person in charge of knitted underwear firm told reporters that this year will be stronger, ” Taobao shop” at the same time , through the participation of every employee to carry out micro- marketing model. Open the company responsible person micro-channel platform, you can see the latest product releases , discounts , and many other information .
It is understood that China Textile City Creative Park is a public platform to build micro-letters , but also began to “micro- force .” Through a mobile client “mobile Textile City” , not only allows business users to store image for display on a mobile phone , but also greatly facilitate the buyers come to find what you want .
