“Double 11” On this day, only Taobao Mall turnover Lynx ‘s constantly being refreshed , as at 21:19:45 on the 11th , Alipay transaction volume exceeded 30 billion yuan . In addition to Lynx , the Jingdong, Yi Xun , Dangdang and other electronic business platform , as well as Gome, Suning Appliance , 3C products retail giant , also has a good turnover .
“Double 11″ singles holiday was originally , but now it has evolved into the merchant’s online shopping carnival . It is not difficult to see , the Internet does have a powerful driving force , it can not only make a festive taste , but also make this festival the commercial value of the quick release . For this reason, in the Alibaba Group Chairman Jack Ma ‘s view, ” double 11 ” is not just a shopping festival , it is a signal of China’s economic transformation .
Ma reason that the “double 11” is a signal that China’s economic transformation is that online shopping has been formed downstream industries. In apparel manufacturing, for example , in the Pearl River Delta, Yangtze River Delta and other places , there have been a large number of professional electric commercial enterprises do custom products downstream supply chain . Moreover, consumer demand production orders to manufacturers of “C2B model” is emerging. This indeed shows that consumption and production patterns are changing .
However, the ” double 11″ whether it is a signal of China’s economic transformation , but also debatable. The so-called ” economic transformation ” refers to a state of the economy turning another economy running, its content is very rich , involving a wide. Mere ” double 11 ” This day turnover is difficult to say that this is China’s economic transformation of the signal. For now , the “double 11″ but an online shopping spree only, but also did not rise to the height of economic transformation .
This online shopping spree , just let some consumers , electricity providers, payment industry , some manufacturers and courier companies , get a brief thrill . However, we are of the ” double 11″ have a rational understanding . “Double 11” but that is only a section of the network consumption , the nature and the National Day , Christmas , New Year and other consumer relative concentration point in time there is not much difference. Exaggerated and sought after “double 11″ , and perhaps make electricity supplier development disoriented .
Whether traditional consumption patterns , or network shopping patterns , are clearly a ” double-edged sword .” Today, however, we seem to only see the many benefits of online shopping , online shopping did not see the problems . Admittedly, the development of e-commerce is changing the traditional consumption patterns and sales model. It should be noted , even if there is a large number of professional electric commercial enterprises do custom products downstream supply chain , network brand in competition with the traditional brand is still not the upper hand . According to monitoring data show that in 2012 Taobao ” double 11″ breaking 100 million , “Amoy brand ” Only five other mostly traditional brands .
“Double 11″ final record of astronomical turnover , but fully demonstrated that China consumer market has great potential , but high prices and other factors that inhibit the consumption potential release. If the costs of traditional commercial control products can be substantial price cuts , I guess we can usher in their own shopping carnival. Therefore, electricity providers are in the ” double 11″ crazy fishing gold during the same time, must also clearly realize that electricity providers can replace traditional business , are still unknown . Only to realize the “double 11” limitations and drawbacks electricity supplier , electricity suppliers can be expected in the future to lead the Chinese real economy.
