Chinese name: Chinese Traditional Crafts
English name: Chinese traditional crafts
Kind: brocade embroidery Jade tea
Inheritance Unit: Royal Square woven
1 Status of traditional Chinese culture crafts
Crafts as a commodity, its market position in life more affluent crowd. US per capita income of more than $ 30,000 per year, the spending power of the world’s strongest, so the United States has always been a major market for Chinese arts and crafts. The rapid development of China’s handicraft industry today, how to further develop the US market, many Chinese enterprises, especially small and medium private enterprises issue of concern
Crafts has been China’s traditional export products, in the past by the state-run “China Arts & Crafts Import and Export Corporation” main export, has annual exports of around $ 1 billion. Crafts consumption was mainly targeted at the middle class and well-off family, the United States is the world’s largest market, the purchasing power of the strongest, so the United States has always been a major market for Chinese arts and crafts. The United States has 50 states, each state of the market is bigger than some countries, so as to enter the United States entered the 50 countries, we should attach great importance to and vigorously develop. In recent years, many companies due to the rapid development of import and export, as well as the private economy, Chinese small and medium private enterprises have become an important force in China handicraft exports.
2 Chinese arts and crafts in the case of the United States
Chinese handicraft exports to the US in the past mainly Hong Kong, Taiwan, the United States Chinese businessmen to domestic buyers, through foreign trade companies as a window. Chinese factories and enterprises rarely sell abroad, and rarely set up sales points in foreign countries and branches. Many companies export three decades, but foreign markets and end-users remains unclear. Chinese handicraft exports to the US has long sold what at what stage of production, product unchanged for years, according to a lack of demand in the international market and the US consumer habits, targeted development of new products.
In the United States, Chinese arts and crafts mainly distributed by Chinese entrepreneurs, small size and limited influence, not even as Mexico and India crafts. Since the older generation of Chinese die, westernized concept of a new generation of Chinese, traditional Chinese arts and crafts dealers and the market has a tendency to shrink. But because of China’s low labor costs, some beautifully produced, able to meet the trend of the craft, in the United States is a great market space. For example, the above-mentioned painting decorations on the use of new materials, high-tech production of crystal products applied particularly promising, Chinese crystal products in the United States in the low-cost market share of over 80%. If you choose a theme some more western, religious, personalized, grade and then higher, the market will be even greater, profits will be higher.
Another point to be noted, the United States often refers to pure handicrafts crafts, mostly American production of some families, these enterprises are small, the product sold in the home and surrounding areas. Few well-known, especially for some fine specialty products supplier. The Chinese arts and crafts, in addition to minority handmade crafts are still outside, mostly with a certain scale factory production, it has been a considerable component of industrial production, especially gifts.
3 US consumer characteristics crafts sales channels and consumers
American crafts sales channels mainly some annual turnover does not exceed a few million dollars a small gift shop, especially the distribution of the tourist attractions in the shops. Other sales channels have furniture shop, jewelry store, flower shop, bookstore, greeting card shops, galleries. Some department stores, clothing stores have sales.
In addition, some American BtoC websites and mail order catalog store, also sell handicrafts, and grow quickly. American consumers like to use new materials, new processes, new theme crafts, they buy this new craft was occupied and give it cool, to reflect fashion and personality. They later have a mystery, crafts folk characteristics have shot very generous, such as the United States, many people prefer to buy Tibetan handicrafts and India as furnishings, Xinjiang, Mongolia began to popular arts and crafts. Modern Americans are more practical speaking, more inclined to a number of versatile, practical arts and crafts.
American consumers buy handicrafts, mainly in tourism holidays various festivals and personal anniversary. They cost between $ 20-50 to buy merchandise not hesitate. Requires more attention to the product itself and the packaging, preferably with a simple text description, both to increase their own knowledge, but also to relatives and friends and classmates as declared Yao explained purchased strange crafts fun and interesting place.
