If you have not seen the drama ” from the stars you” ( referred to as ” Star You” ) , but not the ” chicken and beer” What does it mean , then you must come up from the stars .
Recent “Star You” has crossed the red to the entertainment news category from the fashion industry to penetrate all areas of catering, tourism and so on. Fans play the lead in the same paragraph provoking clothing buying binge , the goddess of fashion inventory, inventory goddess cosmetics , these posts a public , all single items have become a hot commodity global purchasing . Actress slept in sleeping bags in the same paragraph , the actor ‘s bedtime reading ” wonderful trip Edward ” …… who can and “Star you” slightest , all are fire.
The shares of returning to the outbreak of the Korean group , has a kind of magic , ” called ” Star fans willing to pay ? Chinese companies in which shares in the new Korean , what you can learn from ?
Shop, store all marked with “thousands of Iraqi Ode to the same paragraph .”
Unconsciously, the snow days, a small white-collar workers think fried chicken dinner ; stroll Taobao , the search is on to play after the ” Ode to Iraq with thousands of money ” …… Spring Festival , with the ” Star you,” continued the hit this craze continues unabated. According to Taobao search index, the last seven days with paragraph drama costumes search index rose 132.1 percent , the actress playing the first line of every natural Needless to say, when you head down to the home of a small hairpin , and even fine on the wrist fine bracelets , etc., are all fans picking out .
In addition to network purchasing some Korean dress store boss who is also struggling to cope with this wave of enthusiasm , said that “thousands of Iraqi Ode to the same paragraph ,” hang all the clothing stores most prominent position .
In the west of Hangzhou Jing Zhou Han mounted road opened five stores Momo said: “We went into a lot of years ago, ‘ Ode to the same paragraph thousands of Iraqi ‘ clothes, I did not expect everyone on the show years later still so concerned about clothes . suddenly selling well , ” Momo told reporters :” The recent arrival in South Korea counterparts have feedback , Dongguk door eyeful ‘ Ode to the same paragraph thousands of Iraq ‘ . ”
Reporters learned that the door has specialized in Dongguk same paragraph Korean clothing wholesale stalls . “In fact, Korean clothing designer is very sensitive sense of smell , the smell from the play immediately with international trends, the team behind the soon to play big ‘ stuff ‘ imitation out , fans will be able to find in the market immediately .” Momo said .
From apparel, cosmetics fire to the catering, tourism
Compared to the same paragraph drama goddess of clothing, cosmetics are easier to buy Chinese fans , as long as Bachu goddess cosmetics brands and models , you can online purchasing .
Often purchase seventy-seven in Korea , said: ” the heroine of a cushion with a powder, a lot of friends around before purchasing a let me help .” Feast found last week to South Korea , this cushion powder passport only person executed buy three boxes of it. Due to some domestic consumers play popular cosmetic snapped some South Korean cosmetics brand began to purchase . Even the most commonly used in the play the whole goddess lipstick color number have emerged worldwide shortage , Taobao is also a variety of stock.
“Star you” several shooting has also become a tourist attraction Korean meal . Recently, paste it in the play , and there is no shortage of crazy female fans to buy tickets direct flights to Seoul, South Korea , just to see the characters in the play hung lover lock sightseeing Seoul Tower , and then on the N. Seoul Tower Grill revolving restaurant sit . In addition, among the small restaurant near the exit of Seoul Subway Line 2 City Hall Station on the 11th , because the story of the actor in this packaged pot noodles, recently attracted many early adopters of this pricing groupies around 7000 won a small pan surface .
Phenomenon : the hit drama driven “fans economy.”
“Well fans the world” , from the hit drama to Starchaser then generate economic benefits, underestimated the strength of Korean fans . Korean raging , the goddess gods pour in, deeply attracted a large number of fans , for the fans fanatical Starchaser outside of Korea to promote the development of cultural industries and the output of other industries.
From the South Korean pop group HOT fashion apparel to China, to promote Korean Dae Jang Geum root in China , South Korea, has been committed to film and television drama series and home products, IT products , cosmetics combined , and enter the Chinese market , is the first to pay a large number of Korean fans.
2013 Korean struck again , quality drama group blowout. ” That winter the wind is blowing “, ” heirs “, ” You come from the stars ” and other plays Ministry was touted in the ” heirs ” as the male lead in the Lee Min Ho even invited to participate in the CCTV Spring Festival Evening , after more attracted both domestic Internet giants – Tencent and Alibaba competing invited the ” leggy Obama ” Record “Tencent micro- visual ” endorsement “Taobao phone .”
Korean fans JOYCE told reporters: ” On the first Korean writers were more likely to cater to the audience , especially the female audience mind , most will play the female lead became the envy of girls from envy to imitate , dressed brunt thanks to these . in network developed , online shopping, purchasing prevalent , so the hit drama actress dress the same paragraph , it naturally became a fan of cosmetics sought after commodity . ”
“Korean wave” swept Asia, the government is the driving force behind
“Korean wave” swept to where the brand and the product will be in South Korea , where the “fever .” In fact, the Korean familiar “Korean wave” exit behind the economic accounts .
By the end of May 2012 , Korea Export-Import Bank of Overseas Economic Research Institute published “Korean exports impact analysis and financial support plan” shows that Korean culture industry exports increased by $ 100 each , will be able to make the Korean merchandise exports increased by $ 412 . With the drama , Korean movies, songs and other ” Korean wave” sweeping the globe , countries on the goodwill of Korean products to rise , increasing the sales of mobile phones and other Korean goods. From the point of view of consumer items , the impact of cultural goods exports of IT products , garments, processed food exports brings great. In Asia, the effect of traction , such as music CD album in Korea ‘s exports to South Korea ‘s cosmetics exports significantly , drama, entertainment exports of mobile phones, computers and other IT products outstanding contributions .
View: “Korean wave ” How quickly swept through Asia and the world ?
Cultural Industry Research Institute of Peking University, Yong had said in an interview , after 2008 , the Korean cultural industry gradually began to industrial and cultural transition – making cultural industry and other related industries are fused to form a cultural attraction , food, housing , transportation and other peripheral industries as appendages of “New Korean Wave .” Its purpose is through movies and television, music and other forms of culture into a lifestyle , dilute boundaries between industries , promote the common development of clothing, travel , supplies , IT products , and other related industries.
The ” Korean wave” the most powerful driving force behind what the South Korean government . Starting in 1999 , South Korea will develop the cultural industry as a national strategy to gradually deregulation process , encourage private capital and enterprise development of cultural industries. A complex system of government works , making the cultural industries not only occupy a position in the pillar of the Korean economy , but also constantly outputs the soft power of this country.
Analysis: Can lead their own domestic brands trend
“Korean wave” exports to South Korea ‘s foreign trade has brought considerable benefits. Then the domestic clothing and other popular brands how to treat this phenomenon ?
JNBY ( South commoner ) Zhejiang Regional Manager Liu Limin worked for 10 years in the garment industry , he said: ” Chinese consumers like to follow suit, and cultural trends changed so much in the future , ‘ Korean ‘ craze may be cooling down, thus we hope that the spread of culture is not one-sided, two-way communication through more to make our culture more dynamic . ”
Designer Wang Xiaoqing said: ” Chinese clothing brand is still developing the exploratory stage , many companies would rather throw millions to drop advertising , may not please hit millions of designer clothing brands still go most of the market economy , good clothing sales . brand in line with public spending, it is difficult to achieve the requirements of television drama for clothing , and design sense niche brands can not meet the market due midway might die . ”
Had Hangpai costumes JASONWOOD ( stick my ) as a design director of Zhong Jian , founded the menswear brand EASIESOFT. ” Korean in China already has a large market , many young women are respected .” Zhong Jian said that most Korean dramas have to show the way , many international big brand Korean suits and likes to catch the express train hit drama because as the hit , play clothing , cosmetics and other naturally become fashionable consumer concern .
The Chinese brand is difficult to take such a mode of transmission , Zhong Jian analysis: ” the quality of life of most cities have not reached a certain level , it is more like Hangpai regional costumes , if developed four-tier cities , Hangzhou send clothing I believe will be more popular . ”
In fact, in China, there are many brands and businesses smell the combination of film culture rally opportunities. For example , Feng Xiaogang’s “You Are the One” made a star Xixi Wetland , the recent hit film ” Daddy Where ” Let Guangzhou Panyu Changlong wildlife world a paternity tourist destination.
