China ‘s Shanxi noodle pasta five

Shanxi noodle pasta is one of the five Chinese , its exterior sliding tendons, soft and sticky , more chewing the fragrant , Shanxi most unique cuisine. Noodle is not only delicious , but also strange practice , depends sliced ​​, with sliced ​​out of the plane leaves , the thick edge thin, clear front edge , the shape of willow , it is special.

China 's Shanxi noodle pasta five

Shanxi noodle Introduction

Noodle , Shanxi, one of the most unique dishes , because depends sliced ​​name. Procedure: Mix the flour and into a group, move the dough left , right hand curved knife , cut the dough piece by piece into the pot of boiling water , cooked fish , add the smell of urine , seasoning food .

Shanxi noodle thick edge thin, clear front edge , the shape of willow ; outside the entrance slippery tendons, soft and sticky , more chewing the fragrant , unique flavor , reputation.

China 's Shanxi noodle pasta five

Legend of Shanxi noodle

About noodle , still circulating such an ancient legend : After the Mongol Tatars invaded central China, established the Yuan Dynasty . To prevent the ” Han ” rebel uprising, they confiscated every household metal and provides 10 with a kitchen knife , vegetable cooking turns using , and then return with Tartar custody . One day at noon , after an old lady and a good surface , so that the old man to pick up the knife , the result knife taken away by others , the old man had returned. When the Tatars door , the old man ‘s feet were a piece of thin metal touched , he easily picked up in my bosom . After returning home, open the pot was ringing , and so the whole family to eat noodles knife , but the knife did not get back, and recite the old man , suddenly remembered the arms of iron , they remove it : use this iron lady one aspect of it ! look , metal thin and soft , murmured : ” How can something so soft cut noodles ? ” the old man said angrily: . ” cut does not move to cut ” , ” cut ” word reminded my wife , she put the dough on a piece of wood on the left hand reach , right hand holding the iron piece , standing water soup “cut” face , a one-sided leaf fall into the pot , cooked groan bowl, pour marinade eat let the old man , old man ate said: “Good enough, good enough, did not have to go take a kitchen knife slice up .” such a mass ten, hundred, spread Jinzhong earth.

[ China ] five Shanxi noodle pasta , noodle , Henan , Hubei, dry noodles, Sichuan dan dan noodles , Beijing noodles

Shanxi is China ‘s township of pasta , pasta here, although a wide range , but still with the most famous noodle , turns out to be the “king of pasta ,” as one of ” China’s five major pasta ” Shanxi noodle is the pride of the people , but also Chinese cuisine proud !

Children’s outdoor market multiple brands layout

Release the ” separate two-child ” policy , so a lot of the traditional garment enterprises to find a new force points , also in the outdoor market segments , children’s outdoor products have become a brand in 2014 to force all outdoor focus . In the recently held Beijing ISPO Outdoor Show, more than 600 outdoor, winter and extreme sports brands from around the world participating. South Korea and the United States brand KEEN brand BLACKYAK have exhibited their children’s outdoor products , in order to test the reaction of the Chinese market . The well-known outdoor brand Pathfinder also hair on the outside , with a joint children’s clothing brand ” Lawlandee ” develop children’s products will be officially launched at the end of March on the China International Clothing & Accessories Fair .

Outdoor sports market capacity is expected to increase to 20 billion yuan

Although domestic outdoor sports market growth is slowing , but still became the brand can not be ignored in the market. Exhibitors from the ISPO Outdoor Exhibition in Beijing this year and exhibitors brand scale , we can lift the veil evident. Learned that the ISPO Outdoor exhibition attracted a total of 431 exhibitors , an increase of 4%. The brand grew participants reached 637 , an increase of 12%.

Body mass and prospects for outdoor sports market , Munich Trade Fairs ( Shanghai ) Co., Ltd. ISPOBEIJING Project Director Wang Yilei think , body mass outdoor sports industry between 15 billion yuan to 20 billion yuan , compared with the sports brand , is a relatively small industry, but the next development will be very fast , skiing , extreme sports are becoming popular .

The data from the China Textile Commerce Association branch COCA outdoor display , the number of brands 891 year 2013 , foreign brands 433 , an increase of 3.59% , foreign brands to enter the domestic market is still dominated in Europe and North America .

China outdoor market 2013 annual survey report released by the agency reveal that in 2013 retail sales of 18.05 billion yuan outdoor industry , an increase of 24.3%. The total retail sales of outdoor products market in 2012 was 14.52 billion yuan , an annual growth rate reached 34.94% ; 2011 growth rate of 50.91% .

Pathfinder and other brands to actively layout

Data show that although the domestic market capacity outdoor market in the growing year by year , but the growth rate was in decline , companies also need to find a new growth point . Some analysts have pointed out , children’s outdoor market will be a new growth point. Data show that children’s outdoor market has an annual growth rate of 40% , the relative gap in the market, groups of children on outdoor products fresh and preferences, so that children’s outdoor sports market has become the contemporary outdoor industry new market segments .

Cloth Senanayake (Blackyak) 2013 began to launch children’s outdoor products in the Chinese market, mainly focused on the clothes , shoes.安 洪涛its marketing director , said in an interview , in fact, before ” Daddy Where” hot , two shopping malls in Beijing has begun test marketing children’s outdoor products , good results. Instead, ” Where Daddy ” program after a hot , outdoor products for children has generated a boost.

In fact, the ISPO Outdoor , South Korea and the United States brand KEEN brand BLACKYAK are more active in their children’s outdoor display products in order to test the Chinese market consumer response . This may mean that these products in 2014 will officially enter the Chinese market .

Finland focuses on children’s outdoor brand Reima nearly two layouts in children’s outdoor market has been significantly effective , Reima aspects of the media that will be based on the existing eight stores and flagship stores on Lynx , and then opened in China 12 stores, will expand to 20 stores . Since 2009 entered the outdoor market Camkids youth in 27 provinces ( cities, districts ) , 200 large intermediate cities established about 1000 stores. It is reported that , Camkids will be launched in 2015 Series family of outdoor equipment in order to diversify products to meet consumers.

Reporters learned that the children’s outdoor market , Pathfinder also actively rules and layout . Pathfinder Deputy General Manager Zhang said the green network and Asiatravel company as an important line of business Pathfinder is also an integral part of its diversification . In Pathfinder diversification process, integrate different areas of resources is a major feature . He also revealed that Pathfinder joint children’s clothing brand ” Lawlandee ” develop children’s products will be officially launched at the end of March on the China International Clothing & Accessories Fair . Kids mainly licensed to Lawlandee sales this year, mainly to see the children’s clothing sales results and then decide the next steps .