Dilemma: Up to now , Chaotianmen Chongqing send clothing boutique in the city of more than 300 businesses , losses accounted for 80 %, about 15 % of the basic flat , real earnings, but 5%.
The crux : a local chain seriously incomplete. 2 , ” no fixed abode ” , business four “wandering .” 3 , double designers worker shortage .
Breakthrough: Vertical integration : Earlier this year, more than 500 garment enterprises Chaotianmen boss BaoTuan founded a company named “Shang alliance” of the company, began a vertical integration attempt. The company has contracted with the Banan District in December this year , 3.5 billion yuan investment in the area along the zone Maliuchang build industrial park in Chongqing fashion . Meanwhile, for personnel training and the introduction of the difficulties , government departments have begun to lend a helping hand .
Fashion Industrial Park project is located in Chongqing Banan District maliu Industrial Park , covering about 1460 acres, is the largest western apparel industrial park . As one of the driving forces of this project the most positive in the first half of this year, representatives of business associations Chaotianmen market clothing to the fashion capital of Paris, Milan , and the local garment industry representatives were contacted . After the industrial park to be built , from Paris, Milan introduction of high-end designer brands , tailored for the Chinese market fashion , for the brand made from Chongqing to send clothing brand , in the last century, the late comeback to send clothing Chongqing in China influence.
At the same time , the fastest next year , Chongqing, more than 500 clothing brands will work together to enter the electricity supplier industry . As currently conceived , these brands will hold together set up a special page to send clothing Yu Jingdong , Taobao and other shopping sites , the overall recommendation to consumers high-quality, stylish clothing Chongqing local brands .
Yu- school clothing is experiencing the coldest winter in recent years .
Yu sent a copy of the statistics provided by the Association costumes , as of now , Chaotianmen Chongqing city clothing boutique send more than 300 businesses , a loss of 80% , about 15% was essentially flat , the real earnings, but 5%.
At the same time , a number of clothing boss began a career change. It is understood that Chaotianmen Chongqing send clothing boutique in the city , up to four fifty facade vacant.
Nevertheless, Yu faction apparel makers still choose to stick to believe in the future . They tease out the development of the industry around three ” crux ” , began a new round of “breakthrough .”
The crux 1 : Local chain seriously incomplete
“We do not worry about the order , there is no worry of supporting enterprise .” Chaotianmen market Garment Business Association president Wei Mou said , lack of local supporting industries , is one of the crux of the troubled Yu faction of clothing.
In the 1980s , Chongqing was the West’s largest textile base, but now need to be transported to the field every year and dyeing processing of the ” Chongqing made” textile surface materials, accounting for up to 85%. Even locally can produce cotton , linen fabrics , most of the field also need to ” born ” in order to meet the requirements of garment production , as high-grade surface materials, then more than 80% from the coast need to purchase .
In addition, like fur collar , wire balaclavas , zippers, feathers and other accessories , and even the most basic buttons and other garment production materials also need to purchase from the coast . Send candidates from material procurement to be shipped back to Chongqing, only one will make freight costs go up 5-10 percent .
Outside the freight, let Chongqing send clothing bosses headache there is still time .
Clothing is highly seasonal product , every season , who can be the first time the new “hanging out” , who will be able to seize the market , ” commanding heights .” If the majority of the fabric , DPM will need to field procurement , customization, from design to market to achieve high efficiency , it is a very difficult thing .
” Garment industry chain is very long , interlocking , which lack the ring will not work .” Fashion Association chairman Yu Song Xianyang faction , said the industry chain is not complete textile and garment industry is plagued Chongqing big problem for many years . In fact, the clothing styles , etc., self-designed clothes are not lost to coastal Yu faction .
The crux 2 : ” no fixed abode ” , business four “wandering ”
There is no standard , fixed scale plant is Yu faction garment enterprises , especially SMEs, another big bosses cor .
Data provided by the City Commission by letter , the current garment processing enterprises in Chongqing has more than 3,800 households, but the scale of 200 to households, of which 90% is the oldest settled Chaotianmen market wholesalers. These initially engaged in garment processing enterprises , most scattered along the south bank of four kilometers to Banan , or rent housing for factory farming , farmers rent land for either temporary plant . However, in the continuous expansion of the city in the background, constantly moving, the pain became common these companies .
Yi Lin , chairman of Chongqing chawol Merino Clothing Co. , said the plant for 10 years , he worked in six kilometers south coast , Koizumi and other places to move three times the plant. Every relocation , equipment , decoration must start over , a huge loss , but it did not count downtime losses.
Slavery is not moving chawol most frequently .
” Kana Lei poem” moving six times , ” Angie Antonia ” move four times …… Mu Wei told reporters : Only Chaotianmen , has its own brand , on a scale relocation of enterprises faced , at least there are more than 300 .
No fixed abode of “wandering ” state , so difficult to determine the centering Yu send clothing to do bigger and stronger . It is understood that there had been some of the city’s so-called Garment Industrial Park , but many apparel companies settled , only to find “taste” right: Once mature park surrounding environment , land value, they are almost invariably encounter ” burning bridges ” due to ” park upgrades ” and other reasons to be in disguise off.
The crux 3 : Designer workers missing double
No plane trees, hard to find Phoenix . Enterprise poor living environment , Careers naturally difficult.
Yi Lin said he once monthly 30,000 plus commission of preferential treatment , on to the next one in Shenzhen designer. The designer to the results of the workshop is located six kilometers seen later, went straight away . Such examples , Chaotianmen thousands of garment processing business owners almost have encountered .
Another grim reality is that , in addition to high-end talent , even an experienced garment workers in Chongqing also ” scarce goods .” Secretary-General of Chongqing Garment Industry Association陈尚福said , the local garment industry needs skilled workers gap , at least 1/3. In addition to the foregoing, the training of local personnel is also important to keep up with one : the lack of a local college or clothing college apparel department , only some secondary, vocational and other training institutions opened a sewing professional, but a skilled garment workers develop , you need at least six months starting from the feed mill .
The reporter found work in a local garment enterprises workers , mostly in the age 40 years or younger , there is no young people. Some business owners said that as work hard, day and night reversed , 80 , 90, after almost nobody is willing to do garment processing .
Breakthrough: Learning Laptop engage in vertical integration
Find out the crux , Chongqing has begun to find countermeasures to send clothing and put into action .
Mu Wei introduced at a Chongqing send clothing enterprise’s internal gatherings , several bosses laptop industry gossip Chongqing , Chongqing comes through the introduction of HP, Foxconn, “leading” , when a large number of vertically integrated supporting enterprises in Chongqing , a sudden burst of inspiration : garment industry can also be no introduction of a vertically integrated “leading” , then join together to create a ? !
Earlier this year, more than 500 garment enterprises Chaotianmen bosses hold together founded a company named “Shang alliance” of the company, began a vertical integration attempt. The company has contracted with the Banan District in December this year , 3.5 billion yuan investment in the area along the zone Maliuchang build industrial park in Chongqing fashion .
Union Industries Limited and Chairman Shang Tang were only introduced the fashion industry park in Chongqing , Chongqing will become not only the base camp clothing , also for the introduction of upstream and downstream enterprises to reserve space . By 2015 , there will form a ” research and design – procurement of raw materials – manufacturing – warehousing and logistics – event marketing – brand incubator ,” the whole industry chain cluster platform. By then, the troubled apparel industry Yu faction supporting deletion and movin problems will be eased.
For personnel training and the introduction of the difficulties , government departments have begun to lend a helping hand .
With the support of the City Commission by letter , the last in December , Chongqing Fashion Designers Association was formally established by the China Association of the famous fashion designer Liang Mingyu presidency . Liang Mingyu introduction , the association through a variety of clothing vocational training , technical exchange activities, carry out consulting activities such as costume design , costume design promotion and popularization of knowledge , the dissemination of advanced technology at home and abroad , and promote the development of the garment industry in Chongqing .
On the problem of the shortage of industrial workers , City Academy of Social Sciences researcher , said Chen Yue , Chongqing is no shortage of basic talent, many vocational , vocational , technical schools have opened clothing professional, but graduates have the opportunity to really work the local garment enterprises not much. Thus , in the case of a local garment enterprises difficult to find skilled workers ready , it may trade down , scratch nurture local industry workers.
Yu sent more than 500 costumes to hold together ” shock ”
Speaking of Chongqing send clothing , many people will think of many chaotianmen number of low-end apparel market those stores . Recently, the fashion industry park project in Chongqing , responsible person , the fastest next year , Chongqing, more than 500 clothing brands will enter the electricity supplier industry .
Fashion Industrial Park project is located in Chongqing Banan District maliu Industrial Park , covering about 1460 acres, is the largest western apparel industrial park . As one of the driving forces of this project the most positive in the first half of this year, representatives of business associations Chaotianmen market clothing to the fashion capital of Paris, Milan , and the local garment industry representatives were contacted . After the industrial park to be built , from Paris, Milan introduction of high-end designer brands , tailored for the Chinese market fashion , for the brand made from Chongqing to send clothing brand , in the last century, the late comeback to send clothing Chongqing in China influence.
At the same time , the fastest next year , Chongqing, more than 500 clothing brands will work together to enter the electricity supplier industry . As currently conceived , these brands will hold together set up a special page to send clothing Yu Jingdong , Taobao and other shopping sites , the overall recommendation to consumers high-quality, stylish clothing Chongqing local brands .
Expert advice
To hold together , but must cultivate leading brands
Speaking of ” Yu- school clothing ,” people will think of a ” day camp “, ” King of Trees “, ” paragraph in mind,” as the representative of men , “fiber “, ” Dream of the Poem” as the representative of women in order to ” George ” as the representative of knitting, sweater brand.
” But the real market recognized international brands , domestic brands are few and far between and even .” Secretary-General of Chongqing City Garment Industry Association陈尚福said, because fragmented, Chongqing currently 3,820 garment enterprises , the scale million just rare, affecting big brand power is even more rare. Even the oldest section in mind , the total number of employees is 600 people .
It is worth mentioning that the garment industry was one of the iconic light Chongqing , Chongqing is also proud of a business card. In the late 1970s early 1980s, Chongqing garment owners rely on exports to win. At that time , “Phoenix” , “Kowloon” and a large number Chongqing clothing to the country, to go abroad , “Chongqing -made” clothing was exported to 38 countries and regions worldwide , profits and output value was ranked fifth in the country .
However , when Yu- school clothing , the biggest advantage is that labor is the most mainstream of business rules amount to win. The initial venture in Chongqing private garment enterprises, establish a brand is not large attention. ” Chongqing clothing that most glorious era, local businesses, including some of the large enterprises , mainly do OEM for foreign companies .”陈尚福said.
“At present , Chongqing send clothing position in the country, like China ‘s position in the global garment .” Fighting brand marketing expert Li said in an interview with reporters , whether in the country or in Chongqing , the garment industry is a typical ” shrub , tree less . ”
He believes Chongqing send clothing to grow, companies can choose two paths . The strength of the companies can try a variety of platforms, such as stores, electricity providers , terminal sales made directly to consumers, to grasp market trends ; SMEs can consider hold together to form the accumulation effect , the formation of a huge industrial clusters to enhance the overall competitiveness force , looking for more business opportunities.
Li Dou said Yu Bao Tuan established platform to send clothing company, is Chongqing send clothing childhood , scattered, weak of an opportunity to grow , but it must be done by a joint formal , form a real alliance as soon as possible , and cultivate a batch -known area leadership brands.
Chinese famous designer Huang Yong said that a lot of market research report, Chongqing send clothing in second and third tier cities account for a large market share. This is a good side , but if it only stared at the enterprise market share and profits, rather than long-term perspective , such a situation can never know for how long . Hurry establish Chongqing send clothing brand , will have strength, innovative designers and companies to international , is Chongqing send clothing out of the woods , to the powerful ” positive solutions .”
Observers say
Vertical integration is led by grasping the garment industry “a bid .”
How do meticulous precision , Chongqing garment industry bigger and stronger ? This is a troubled Chongqing clothing industry for years , and now with the industry hold together “vertical integration” to the essay , the natural concern and expectations.
By the 28 local garment enterprises to join hands to build industrial parks, integrated resource sharing platform , which accelerate the upgrading of the role of the garment industry in Chongqing , will be enormous . However, based on practical considerations , it is undeniable , as compared with the coastal economically developed areas, Chongqing garment industry in terms of business models , branding , or will in the development of ideas, leading fashion , are still in the backward position.
Know enough to know then backward . Pump wave afar , Chongqing send clothing can be summed up development experience over the country, to learn , after catching up with the advantage , play the ” Chongqing to create a” brand power . It should be said , pushing into the development of garment enterprises in Chongqing, the park was established , instead of ” going it alone ” mode, both the needs of enterprise restructuring and development , but also to respect the results of market rules . Grasping vertical integration , that is he gets the garment industry , “a bid ” by playing an active role in the allocation of resources in the market , the ” BUTTERFLY ” combined into a ” joint fleet” , and gradually promote local garment industry to large and small scattered weak strong evolution .
It is Stone Mountain
Shishi clothing city
Fujian Shishi clothing city casual clothing city in China , is ” Min faction” birthplace of the garment industry and distribution center , has been the spontaneous formation of a garment processing core of the textile and garment industry chain , covering textiles, dyeing and finishing, garment manufacturing , materials production , marketing and other fields , and become China’s casual clothing city of China Textile Industry Association, China National Garment Association awarded the first group , but also the first national clothing city in Fujian Province .
Molding and successful operation of Shishi clothing city of disunity within the region to effectively integrate the many advantages of resource type to optimize the industrial layout within the region , build and improve Fujian send clothing chain. Relying on the advantages of the lions of the industry , Shishi clothing city in order to enhance the competitiveness of industry and business standpoint , to develop operating characteristics , in order to expand the scale , the establishment of a local leisure apparel mainly various categories of clothing costume complete level professional wholesale market.
Keqiao Textile City
Textile City is located in Shaoxing , Zhejiang Shaoxing bridge , with a total construction area of 2.08 million square meters ( 560,000 square meters which was built ) , the operator of more than 10,000 households, 15,000 business premises , the basic rent of 600,000 to 700,000 / years . Operating more than 30,000 kinds of fabrics , daily traffic of 100,000 passengers , the products are sold to 173 countries and territories , permanent overseas representative offices 273 , resident foreign buyers of more than 2000 people, 2005 turnover of 27.6 billion yuan , is the country largest, most complete , up to operating varieties of textile distribution center of Asia’s largest textile professional market.
Operating around the Textile City , Shaoxing create a business service , business and leisure , logistics and other services supporting the full range ; to Jinkeqiao building as the core business services area , radiation county economic commerce service system, service system covering commercial and financial , exhibition information, catering guesthouse ; Guazhu lake to the core of business and leisure areas ; to China textile City International Logistics Center based global textile logistics center ; “the International textile Fair” based industry showcase and textile trade platform ; with “Global textile Network ” and “Online textile City” based information platform and online trading platforms ; “China textile talent market ” oriented textile professionals exchange platform.
