Daphne International Holdings Limited (0210.HK) Daphne International Holdings Limited on the 18th Hong Kong stocks released late in the second quarter of fiscal year 2014 unaudited financial report, as of June 30, 2014 second quarter, the Group’s core brand business Daphne same-store sales 2.4% the decline in the first half of the overall decline of 5.5%.
As of June 30, 2014 second quarter net Daphne Group closed 32 stores, of which 6 Direct, 26 joined, closed the first half of a total of 85 stores, including Direct 18, joined the 67 currently operating 6,234 total shop. The average selling price in the second quarter was essentially flat compared to the same period last year, making the decline in gross profit margin for the quarter narrowed relative to the first quarter, the first quarter of Daphne Group makes the margin pressure due to clear inventory. But in the second quarter Daphne Group also exists cleanup season stock, resulting in an overall gross profit margin due to the decline in the core brand business, the only clearance progress in line with expectations.
Daphne said South Korean actress Jun Ji-hyun Gianna Jun introduced endorsement will help improve store traffic.
Friday Daphne (0210.HK) Daphne shares fell 3.24 percent at HK $ 2.99, the stock price so far this year, a decrease of approximately 12%.
