The rapid growth of high-end women exacerbate the competitive consumer market

With continued economic growth, Chinese clothing consumer market growing rapidly, some high-end women’s international brand to enter the domestic market previously, some lower positioning of affordable fashion brand also landed in the Chinese market. At the same time, increase the income of women and men in the same income level to enhance women’s clothing consumption compared to more significant proportion of consumer groups will further tilt towards women.
According to Prospect Industrial Research Institute data show that high-end women’s consumption by 2008 12.2% of non-capital cities quickly pulled up to 2011 to reach 39.9%. Thus, China’s huge potential demand for high-end women’s development is very promising. In terms of regional distribution companies, the domestic distribution of women’s business showed obvious concentration, Guangdong, Zhejiang and Jiangsu provinces has long been a traditional garment enterprises located in the province, more than 57% of the total number of enterprises, focusing on the apparel industry, mainly capacity.
However, the international high-end women’s brands have moved into intensified competition in the domestic women’s brands in the apparel sector. High-end women’s enterprises in the capital, talent, design and other aspects of the more obvious advantages, with a set from product planning, design, production and retail business model intact. Chinese high-end women’s industry also faces the problem of product homogeneity, the brand most obvious characteristic style, lack of personality, originality and style characteristics of relatively independent, Chinese apparel industry’s overall design standards with international standards remaining gap.
Therefore, the mall department stores and various clothing brands offer increased channel sink in the second and third tier cities, second and third tier cities significantly increased consumer demand for high-end apparel. This concentration makes the flow of information between enterprises is relatively full, thereby increasing the intensity of competition in women’s enterprises.
As women clothing taste and quality improvement, our industry is the high-end women’s clothing brand personality development and differentiation. The relative backwardness of women’s brand clothing enterprises has brought to our fertile opportunities and brand development of good development. Future high-end women’s competition in the industry will begin service extension and expansion of the competition at the same time, and to further establish and enhance the brand connotation, a brand characteristics inherent strength competition.

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