When the text of the carrier changed, and we are also in the nostalgic scent of ink? You can reach fingertips when the AC, in the end who is the reader who is the author? “Internet” already is an inevitable trend, with the rise of intelligent terminals, China has more than 1.1 billion mobile subscribers. In this environment, there is a new force is deconstructing the traditional business model in the gift industry, and also a force to rebuild, to re-create part of this gift Internet era “content.” “Internet” could really be the next point of the gift industry profitable it?
In a nationwide tour event in Shenzhen Gift Show, as Shenzhen Yun Zhonghe Technology Development Co., Ltd., who is the National Federation of gift Industry Association executive vice president and dean of the School of Chinese gift Mr. Dong Hui very sincerely Share with us said: “for historical reasons and Chinese old business characteristics make gifts toward the wrong direction we need to say goodbye to the traditional gift industry!!” remark that he seems like the kind of attitude towards the past, but in our opinion, this more like a future sworn to. Subsequently, he adds, “The arrival of a new business era of mobile Internet, the industry is about to take off wings. Gifts in market demand in the mobile Internet fermentation, the downturn in the advertising media, it has been doing my part to become the a new media business, she is the media brand of media, advertising, marketing, media, emotional medium. next three years, if you can take to use the Internet to market-oriented thinking to do gifts, go personalized professional service road, tamp Cenozoic team Foundation, this year is your year of the phoenix, is the occasion of the enterprise to take off. ”
Good wind power – Reed launched a comprehensive national tour
As a gift home industry leader, Reed Exhibitions (Shenzhen) Co., Ltd. to meet market needs, enhance fine service, combined with China Gift Business School to launch national tour activities. The first stop on the election in the gift market is more developed in Nanjing, followed by a series of city traveling exhibition held in Shenyang, Wuhan, Xiamen and other places, each event attracted more than 200 local and surrounding areas of professional buyers to visit the site and with more than 10 exhibitors and numerous well-known heavyweight guests interact.
“It is not so much a national tour exhibition in Shenzhen Gift Show, and we might as well call it a gift Mingshang collective pilgrimage convergence.” Ms. Chen Li Hua Bo, vice president of Reed Exhibitions we mentioned before and Gift Show held in autumn the purpose of the tour, said when. “In fact, in preparation for series tour, we were very careful before exhibition market research, the result is the most optimistic of activity is very interested buyers, buyers demand coverage is very extensive; same time, with many years of professional buy family built up a good relationship, we especially value-added services in October for the gift show exhibitors, and its purpose is to hope that customers can get more business opportunities in the ‘exhibition will be in the exhibition’ the form in our country tour, the exhibitors and buyers are involved not only a demand paired directional trade fair, it is a real let exhibitors and buyers, “0” from the contact of social platforms, making information between the two sides has become more open and transparent and equality. ”
Nanjing Railway Station on tour, Reed, vice president of Hua Chen Li Bo released “promotional products industry report” in layman’s language the promotional products industry status quo exists at present, cosmetic and beverage industry market analysis promotional items, promotional gifts market demand analysis, promotional items and promotional items to share real case analysis and interpretation. As co Shenzhen Gift Show national tour, the dean China Gift Business School Mr. Dong Hui also attended and issued a keynote speech, “said industry analyst with the gifts of change,” which on the road gift industry trends and potential changes in the pipeline part of the line by the positive feedback participants, on-site professional buyers, exhibitors to interact with experts to ask questions, to discuss the future development of the gift industry Road. Among them, participated in more than 10 companies in Nanjing station there, Yun Zhonghe, Yuen Kwong-ho, mostly, Royal Hall, ace, Wing silver, Locke, Sweet Basil, Fang Well, Sakura-ming, and so on.
Although autumn is getting stronger, but the warm-up activities can be described in Shenzhen Gift Show continues to heat up. After the Nanjing Railway Station Reed team continued forward, has the gift market in the Northeast powerhouse – actively open Xiamen and other places – Shenyang, landlocked economies stand mainstay – Wuhan and the Straits economic zone “bridgehead” covering the campaign nationwide. Participate in Dalian, Shenyang station tour and beauty Ya (Shang Yi Group) Liu mentioned the feelings of the participants said: “This exhibition Shenyang station, so we are exposed to a lot of gifts to local Shenyang For our purposes, the most. It is important to work with these ‘sales at the forefront’ of small gifts to a contact, the opportunity to interact. scene and several gifts to communicate, we learned that some cooperation with major platform providers in question had not noticed, the demand for first-line market have a more profound understanding, then we can guide future product development and marketing services. Reed series tour very creative, in line with sales sinking trend, we will continue to support it, China is also hard to pay thanked Bo! ”
Gift Fair to build a new two-pronged online and offline O2O era
“Personalized gift industry professionals need to take the road,” Reed also is the case in practice. By tour activities planned under the new line, the well-known exhibitors and innovative presentation and tasting service will not only enhance the participants experience, industry leaders and industry elite to share success stories is the guests who come to get the focus. October Autumn Gift Fair gradually entered the countdown stage, as the exhibition’s organizer, Reed also consistently provide a greater variety of exhibitors and attendees experience for many years to support the show’s exhibitors and professional buyers.
In order to cater to the trend of mobile Internet era, Ms. Chen Li Hua Bo, vice president of Reed Exhibitions in the tour and a lot of attention during the gift industry professionals to share the “2014 China Mobile Internet user behavior reports,” while officially released to the public exhibition the official online publicity platform “ceremony trade through” a comprehensive on-line good news. I hope so that every participant can gain more market information and customized services outside the experience of the show, so that exhibitors become more easy and convenient, so that information can be more transparently and efficiently communicated to professional buyers. Under the multi-party efforts to Gift Show from a single comprehensive exhibition platform to build for O2O type (online to offline) truly provide online exhibition platform for exhibitors and visitors combined with a strong ability to integrate resources and line the lower phase of integration of professional services.
