Recently, Russia’s 2015 Spring International Garment Fair in Moscow Central Exhibition Center opened, there are nearly a thousand exhibitors from 35 countries, displaying clothing brand reaches over 1400, China has more than 20 exhibitors. Due to civil unrest in Ukraine, Europe and the United States sanctions against Russia, Europe and other counter-influence, China’s cotton due to light, inexpensive, colorful become Russia’s low-end consumer recognition. The author believes that Russia needs China clothiers enter the job started the brand in Russia.
First, although China clothiers such as the East is still apparel, Kelasina apparel sales rose made of the situation in Russia in the low-end market, but also know how to design the Russian figure wearing, but how to integrate Russian style not seen. If you can integrate into the Russian style, like the Chinese rock sugar pear, plum, orange peel and other foreign drinks like flavored drinks defeated. Obviously, the Chinese clothing brand needs is the first step into the Russian dress culture, which is Russia’s high-end apparel firm foothold in this market.
Second, to give up the low end of the main in the end, because the low-end competition from Vietnam and other countries and Chinese counterparts very intense. So, go fast fashion way, you can see the Uniqlo clothing strategy to operate in Russia, China cotton business thinking. Fast fashion is capable of high-end apparel market in Russia sounded a catalyst.
Third, in order to present some of the world’s Fashion Week popular new clothing modeled, such as the characteristics of the Russian style of some big lapels, bra, long clothing, etc., all into their clothing style, this is the victory of Russia’s high-end apparel market the key. For example, in the recent Las Vegas trade show menswear, men’s hooded coat color pattern, it can be applied to the Russian clothing, in addition, a large lapel Russia can do some renovation, designed as decorative flavor. Obviously, I mean that every little place needs some innovative changes in order to win the Russian pelagic consumers.
Fourth, China has just begun to enter Russia clothiers, I propose to generate collective influence through collective organizing Fashion Week, and is cost-sharing. It is easier to produce a method of Russian influence.
Fifth, clothing sales in Russia is indeed a science, involving various cost rent, labor, marketing, advertising and so on. Although by electricity providers, and other ways to reduce the cost of delivery, but for brand names did not help. How to sell hot indeed a science, is not likely to be successful, but I believe that by mixing pins, mixed, mixed battalion, was able to increase sales hot.
Sixth, how to properly market visibility started in Russia, you need a good, superb strategy, in this regard, China clothiers or a piece of paper. The problem is that China clothiers no successful model of internationalization, China has not a world famous clothing brands. To build brand awareness in Russia is unprecedented thing.
In summary, I believe that China clothiers Rudong still apparel, clothing and other Kelasina nearly 20 exhibitors, if you really want the occupation of Russia, the Russian occupation of the high-end apparel market, becoming Russia’s first foreign clothing, become Russia’s largest clothing seller, becoming Russia’s first brand clothing, etc., it requires a lot of preparation, research and talent to become a major influence in the clothing market in Russia icebreaker.
