Compared to the wage increase, the domestic apparel prices rose obviously much higher. In the hundreds of thousands of clothing prices behind , what kinds of factors about the pricing rule weekend reporter Cai Changchun “This year the domestic apparel price is simply too high a bit ridiculous , but also not to mention those big mall brands, feels even Beijing zoo clothing wholesale market where prices have doubled up clothes around . ” Beijing white-collar citrine ( a pseudonym ) has expressed deep frustration.
“Not only the domestic brands , foreign brands is in fact a number of homeopathic prices .” Huang Jing told reporters weekend rule , two years ago, John & david sweater kick off only a few hundred dollars a year in the Beijing Lufthansa discounted every twelve thousand dollars.
Fashion Marketing at Zhejiang University of Technology Department of any force seems foreign brands can be described as high-end stores now everywhere , and most expensive, but not all foreign brands are value for money.
According to the introduction of any force , some foreign brands are relatively cheap in the local supermarket goods , often after being packaged into China became the so-called high-end products ; also some well-known brands such as Prada, Boss, Coach , etc. Although there are many products produced in China , but the sales price may be higher than in other countries, the price is even higher .
“The domestic clothing brand price or a higher price is often challenged and even cold, at prices close to the case , most consumers still choose those foreign brands .” In Beijing for many years engaged in the domestic branded apparel retail business Liu ( a pseudonym ) is deeply worried about the future of domestic clothing brand what should we do ?
Clothing magnification pricing
Looked dazzling shopping malls but expensive clothing , Citrine sigh , now wage rises are not large, but the domestic apparel price increases have far exceeded their capacity .
In this regard , the investment adviser of light industry researcher Zhu Qing Hua told reporters weekend, the rule of law , compared with two years ago , does have a lot of clothing prices rose , rose about 20% to 40% . Different brands for different customer groups, price increases are not the same .
So, the domestic prices of clothing What is the reason ?
Zhu Qing Hua said , leading the domestic apparel mainly because raw material prices , labor, rent and other costs rise. These push up apparel manufacturing costs, thereby supporting the formation of the terminal retail price .
Beijing white-collar pay Kui Fashion Co., Ltd. Design Director believes that the rise in raw material and labor costs are the two basic factors.
“This year, the domestic cashmere apparel prices rose about 20% to 30% , with wool , cashmere prices directly related .” Pay Kui representation .
Liu told reporters the weekend rule of law , apparel retail industry practitioners greater mobility , but many companies are eager to be able to continue to develop employees stabilized in recent years, employees’ wages and benefits and so on rising.
” Labor costs rose about 10% to about 20% .” Zhu Qing Hua researcher said .
Ren Li told reporters the weekend rule of law in recent years, with the commercial real estate rents mall warming are rising , which will ultimately reflected in the price of clothing on .
According to Liu revealed that some clothing brands to enter the mall, the mall facing huge rent, pumping into such pressure , will choose dramatically improve their sales prices , some even up to several times more than the cost price .
Liu told reporters the weekend rule of law , many large shopping centers rents are high, and some clothing brand retail rental to be paid even more than its turnover to be higher , in addition to some shopping malls will be based on the turnover of the business carried out in different proportions pumping percent.
“A lot of shopping malls in order to maintain their income , but also standard on turnover settled merchants rigorous assessment, if a brand for several months ( different malls specify different ) ranked the lowest , there may even be ‘ discouraging ‘ appearance .” Liu Xiao said some clothing brands in order not to be eliminated , it may be through price increases to ” increase the performance .”
Ren Li also told reporters the weekend rule of law , the domestic garment enterprises are selected magnification pricing method , ie their cost price multiplied several times to pricing , the mall will be relatively higher magnification .
Cheap foreign brands occasion arose
Soaring prices in the domestic clothing brand under Citrine began to focus on foreign brands. She was surprised to find some of the better foreign apparel brands even cheaper than domestic , and now she has begun to devote more attention to the overseas purchasing .
It is reported that Smith Street Business consulting company in contrast to the United States and China 50 brand’s 500 commodity prices , obtained data , China sold clothing prices expensive than the U.S. average of 70%.
But Liu seems , in reality, some of the domestic high-priced clothing brands often do not draw a large audience , most of the more popular high-priced clothing is still some of the foreign brands .
For high-priced foreign brands still highly sought after status quo, Ren Li expressed his fears.
“Now some so-called high-priced foreign brand clothing, in fact, that in their local supermarket products, itself abroad amounting to the price of five hundred dollars , to the Chinese has transformed into a high-end product .” Ren Li said .
In any force appears that many domestic consumers keen on foreign brands , but really been abroad and learn about its clothing brand , not many people , a number of foreign brands suppliers of domestic consumers are likely to take advantage of the current situation of asymmetric information , only publicity to their advantage , while avoiding lost themselves in their price.
Ren Li believes that although this product really is downright foreign brands, but the high price is unreasonable.
A consumer of anonymity told reporters the weekend rule of law , she went to Germany , it was found , as Only is sold in supermarkets in the German brand .
“There are some well-known brands such as Prada, Boss, Coach and so on , in fact, many products are manufactured in China .” Ren Li said .
” Its procurement costs, labor costs , management costs have been reduced a lot, even ‘ discount ‘ , but its origin is still making sales prices .” Ren Li this is quite the question that such sales should behave a certain specification.
According to the introduction of any force , the foreign origin of the product requirements are very strict requirements to be clearly marked , but for domestic purposes , some businesses are often marked a big fuss in origin . Ren Li told reporters the weekend rule of law , such as some brands do not write their own Made in Italy, just write an Italy, stating the brand is Italian , but the origin is likely in China . ” A different origin of the product a great impact on prices , profit margins will also be a far cry .” Ren Li said.
Tangle prices of domestic brands
Continued price increases for domestic clothing brand, Beijing white-collar Citrine chose fought overseas markets. According to the rule of law weekend reporter, with a similar mindset topaz and a minority of consumers .
For many years engaged in the apparel retail industry Liu also lamented , the domestic prices of the clothing brand will be very embarrassing , not price increases profits are declining , the prices of consumer groups in turn consequent reduced.
Any rule of law in force , told reporters the weekend , the apparel industry is currently operating difficulties, not the price of the operators to make money , but rather it was generally reflect inventory increases, profit margins become smaller.
Zhu Qing Hua told reporters that the weekend is the rule of law in costs, terminal retail prices return to a rational case , the garment industry profit margins decline, store profits in around 40-70% , shopping in the 60-70% or so.
Force in either view, some domestic brands in the design and quality of the line has been less than foreign luxury brands , and consumers are always pander to the so-called foreign brands, domestic brands is difficult to get the price of recognition.
” With Italy , the United States and other brands, almost as raw material products, because each brand operation , good management and efficiency, to 1000 yuan price to sell each other very well , the domestic brands 500 yuan are difficult to sell .” Ren Li said .
Leaving any force saddened that many consumers actually get the product in the domestic production of some of them are just back more than a sign of foreign products , which in turn impact on the domestic industry.
“In fact, the domestic apparel brand artificial link costs should be said to be benign .” Ren Li analysts believe that in the past we rely on cheap labor , but now we have the technology in the world in terms of labor and has also been very good, and should receive better wages.
According to Ren Li , the domestic apparel industry was long-term low-price competition , so many designers and technical staff are not willing to continue to engage in their own industries , companies are unable to retain talent, so the domestic rarely produce world-renowned brands and designers .
Renli Xi Wang , future labor go up , there is a better design and management, to better promote the domestic apparel industry.
Zhu Qing Hua researchers concluded that although the apparel industry and the downturn now , but opportunities are often produced in the crisis , as people raise the level of consumer demand for personalized prominent, high-end custom apparel is expected to usher in development opportunities , focusing on design , fashion , brand development trend of the future development of the industry .
