Hmong sanxian

Miao Ming shells plucked instruments. Miao said the three-stringed lute. Popular in the Guangxi Zhuang Autonomous Region de Mindanao and other Longlin County in Yunnan, Guangxi and Guizhou provinces at the junction of the majority of Hmong regions. Pronunciation crisp and bright. Commonly used in solo, trio and dance accompaniment, deeply loved young Hmong.

1, shape structure

Shape and Mongolian, Manchu, Han, Lahu and Lisu and other ethnic sanxian a significant difference, resonance box is not pie, but cylindrical, its structure but with the eastern Yunnan South Road, Maitreya, Luxi and other places Yi branch A fine line, Sani Yi people use large sanxian similar.

2, size

Hmong sanxian

The traditional Hmong sanxian, mostly civil self-occupied, it is very inconsistent sizes. Common Ownership piano length of 70 cm to 80 cm, which consists of the resonance tube (Qintong), headstock, piano bars, pegs, the bridge and strings and other parts (Figure). Qintong is cylindrical, multi-use for some texture made of hard wood dig, common folk locally grown red piles of wood or wood Qinggangpo production, Qintong length 13.5 cm to 14 cm, waist thicker barrel, two end a little thin, tube mouth diameter 14 cm, diameter 12 cm, tube wall thickness of 1 cm, tube before the mouth more sheets of plastic to paulownia wood panels, thickness 0.5 cm, there are a few Qintong before the mouth of Mongolia to snakeskin or sheepskin, After the tube mouth no sound windows for exposure in the mouth before the end of the barrel near the cylinder wall, the open piano bar has inserted the square hole. Neck and piano bar common use of a toon wood, wood or fire Qinggang fruit and other more hard hardwood production, its length and the piano and the same length. Headstock 20 cm long, the upper flat and wide, showing spade backwards slightly curved, front engraved with geometric patterns or ethnic patterns, there are also those upper bent forward; lower square columnar body, through the end of the middle to open a chord grooves, slot length 9 cm, width 1.5 cm, chord grooves on both sides with three pegs (left right). Fine-grained multi-pegs, hard material of wood, ironwood or sandalwood, conical, shaft length 11 cm to 12 cm in maximum diameter of 2.5 cm top shaft, the shaft surface engraved with straight valve pattern. Piano bar semicircular columnar body, arm length 50 cm to 60 cm, the fine under the rough, before the flat after the round, positive for Anxian fretboard with no taste. Top with Yamaguchi, piano bar bottom insert Qintong the square hole in the bottom of the piano bar protruding Qintong called the stern post, can be used for tying strings and straps purposes. Qin Ma bamboo or wood, was Longbridge shaped, placed Qintong central panel or film. Zhang three stringed or steel strings. Hmong sanxian except headstock figure ornaments engraved on the front, it also more in Qintong twice before and after carving out a circular diagram rich ethnic style ornaments, and some decorative pattern across the cylinder four weeks. The string groove and tail between columns, tied with a colored silk strap.

3, playing method

Playing, sitting, standing can loop the strap on the left shoulder, piano bar across the chest, waist Qintong placed right headstock oblique left. Anxian piano left hand, right hand execution paddles play. Paddles made of common piece of bone or bamboo, Length 3 cm to 4 cm. Hmong sanxian generally three degrees, four degrees interval relations tune a stringed instrument, often tuned in: B, d, g, range B-d1. Pronunciation crisp and bright, soft mellow tone. Can be used for solo, trio or accompaniment to folk songs and dances. Had been masters of playing lively, beautiful lyrical tunes. Miao youth often used to play myself and others, it often popular with local Hmong yueqin (also known as the piano) together with a multi-part ensemble music, banjo play the treble voices, three-stringed lute played bass part. During the Lunar New Year in Hmong traditional “jump slope” activities, it is also the people dance and play an indispensable accompaniment of musical instruments. Miao Miao sanxian by unmarried young men and women love, love life is inseparable from social and musical instruments, apart whenever labor, bounce yueqin girl, boy played the shamisen, which is what they used the piano as the “language “mutual expression of love, this is both a bomb, but also the form of ensemble performances, but also concluded many happy happy marriage. Hmong traditional three-stringed lute repertoire more than the first, but no tunes name. Famous folk artist Li Wang Ji, Licheng Liang, skilled, sanxian, yueqin are fine, act in harmony trio in the folk reputation….

Hmong sanxian

Caron

Caron , Uygur playing stringed instruments . Zeng said seventy erxian pipa, Kaer Nai . Popular in Kashi , Hotan, Markit , Yarkand and Hami

1 Introduction

Caron
Caron , Uygur playing stringed instruments . Ming the Uyghur shells plucked instruments. Qing history books once said seventy erxian pipa, Kaer Nai . Historic , unique, crisp sound . Can be used for solo, ensemble or accompaniment, is playing a large divertimento ” Muqam ” is inseparable from the bomb stringed instruments . Markit popular in southern Xinjiang , Kashgar , Hotan , Yarkand area and eastern Xinjiang Hami and other places. From Central Asia into China in the Yuan Dynasty ‘s play stringed instruments .

2 , the source

Caron
Caron ‘s name originated from Greece. Caron was first circulated in Xinjiang Markit use , the first one produced by Markit hair Raman is he to do with an empty trunk Populus piano box with Mongolia to thin wood , Zhang gut strings together, then I do not know yet its name, only referred to as ” the voice of the wooden box .” Around the early 20th century , folk Caron was using some metal strings . Performance uses the vibrato unit , the legend is the nephew of Ulla Markit hair Raman splashed Wan by wood · inspired by birdsong , the inventions of the vibrato is “wide Sita Fu ” was originally a sheep ‘s leg with , and later instead of metal. According to Wada person Mullah Exelon wooden spit Lamujizi book ” History of the musician ” ( a book in Muharram 1271 , the year 1854 ) and “worship Kay history”, ” Turk – Tatar history ” and other historical records, the card Dragon is a famous scholar and musician Ai Fu Uighur Nasr Farabi ( about 870-905 ) created the . He has been using this musical “Twelve Muqam ” oldest ” Mubarak “, ” Wuxia Ke ” and Okuma and intermezzo . In his book ” music book ,” said Karyo as ” Meads Ave ” , there were forty-five strings. Later spread to the vast region and the Arab East and West in many countries . AD 1258 Mongol Hulagu expedition , occupation of Baghdad ( China known as the “newspaper of the country ” ) , the Abbasid dynasty , had brought back seventy erxian lute. Yuan Kan Guo ( Guo Baoyu ‘s grandson ) , who accompanied Hulagu expedition , ” Yuan Shi Guo Baoyu Biography” , Yuan Liu Yu “West makes mind” were recorded in the matter. This is probably seventy erxian lute Caron came to China ‘s name. Included in the Qing court Huibu music . Qing ” Imperial Qing Hui map “: ” Ka Ernai , steel strings eighteen , like secular dulcimer . Rip wood in the imaginary , straight left and right song , the former wide after cutting , …… take the finger of the hand or with wood dial bomb . ”

3 , historical records

Caron
According to historical records , Caron piano is great Uyghur scholars and musicians Abu Nasr Farabi ( ca. 870-950 years ) invented Farabi was born in the Altai region ( According to ” History of musicians ” ) in records, according to legend Farabi hollowed out a section of thick poplar , with the bones do piano axis , with gut strings do , created the first Caron . Later, instead of poplar wood case with a resonance box , steel strings instead of gut , iron shaft instead of animal bones , improved Caron piano sound more melodious , won the people’s favorite . He had played piano with Caron “Twelve Muqam ” oldest ” Mubarak “, ” Wuxia Ke ” and Okuma and intermezzo . Around the early 20th century , folk Caron was using some metal strings . Performance uses the vibrato unit , the legend is the nephew of Ulla Markit hair Raman splashed Wan by wood · inspired by birdsong , the inventions of the vibrato is “wide Sita Fu ” ( for ” bird chirping ” meaning ) , originally used a sheep leg , and later switched to metal production.
4 History

Overview

Caron
Wada Uighurs Mullah Exelon wooden spit Lamujizi historical documents written in Uighur music , ” musicians History ” records: Caron is a medieval world-famous musicians, Uyghur scholar Ai Fu Nasr Farabi create the . As early as 1300 years ago , Caron in West Babylon , Assyria and other ancient appeared. Legends of folk artists from Mecca Caron who created the grid section Bayle , Bayle section grid worked in front of Islam ‘s founder Muhammad played through it , because playing skills transcendence , when even the birds of the air have been attracted to front of the church to listen . Caron in West Asia , North Africa, is quite popular in the Arab region is one of the main playing stringed instruments . Initially only ten strings , later evolving .

Reform
The beginning of the 10th century , the introduction of the Arab Abbasid ( AD 750 -1257 years ) . Arab world famous musicologist Ai Fu Nasr Farabi ( 870 years -950 years ) for Caron reform , so that the structure Caron has changed a lot , playing performance has been significantly improved , in his with important documents ” music book” in this instrument has been recorded , then known as ” Meads Ave ” , has 45 strings . 13th century Arab musicians Safavid · Aldine , who called it ” Nuzihabu .” Thereafter Caron spread to vast areas of Arabia and the East , many Western countries . Modern Arab region popular Caron , the strings are mostly 70 or so, at least by 63 , up to a maximum of 84 persons , three strings as a group, the same degree of pitch , range of about three octaves .

Incoming China

Caron
Caron is from Central Asia into China in the Yuan Dynasty elastic strings . Mid-13th century , the Mongolian Hulagu expedition , occupied Baghdad ( China known as the newspaper of the country ) , the demise of the Abbasid dynasty , and brought back seventy erxian lute. Yuan Kan Guo ( Guo Baoyu ‘s grandson ) was accompanied Hulagu expedition . The facts in the Yuan Dynasty Liu Yu ‘s “West makes mind” has set: ” Dimba years ( AD 1257 ) to take over the country reported . …… Stringed lute thirty-six . …… A new actor for lute seventy-two chord . ” in the” Yuan Shi Guo Baoyu Biography ” ( Volume III sixteen ) also contained : ” suddenly drop in the count beach . …… of 71 erxian lute . ” this is probably seventy erxian lute Caron the name came to China . To the Qing Dynasty , Caron called Kaer Nai , was included in the court Huibu music ( ie Uighur music ) .

Historical records
Qing ” Imperial Qing Hui map” ( volume IV eleven ) contains: ” Ka Ernai , steel strings eighteen , like secular dulcimer , an imaginary rip wood , left straight right song , the former wide after cutting , …… to take the finger of the hand or with wooden dial bomb . ” left straight right song here is based on the location of the book in terms of the drawings . Then steel strings eighteen , seventeen of which is double strings , the longest string of the first single-stringed bass . Qing ” Dynasty ritual schemata ” and ” Book of General Qing continued ,” also chronicles the shapes and painted images. Caron was first circulated in Xinjiang Markit use , the first one produced by Markit hair is Raman , use an empty trunk do Populus piano box with Mongolia to thin wood , Zhang gut strings together, did not yet know name , only referred to as ” the voice of the wooden box .” Around the early 20th century , folk Caron was using some metal strings . Performance uses the vibrato unit , the legend is the nephew of Ulla Markit hair Raman splashed Wan by wood · inspired by birdsong , the inventions of the vibrato is “wide Sita Fu ” ( for ” bird chirping ” meaning ) , originally used a sheep leg , and later switched to metal production. 1930s , Shanghai Datong Club folk music community , has produced a set of Chinese ancient folk instruments , a total of 143 , of which there Ka Ernai one , but the production is only just mimic , did not make any improvements. In 1985, China ‘s famous music historian Yin Method Lo , in the ” Chinese Music ” magazine published the first issue of the ” Cultural exchanges and explore the ancient Chinese and Western music ” thesis that Caron had spread and ancient Chinese harp lying closely . Wrote: ” Xinjiang still commonly used ‘ Caron ‘, that is a kind of musical instrument harp lying .”

5 , shape features
Caron speaker Chengbian trapezoidal shape of semi- assertive piano , piano box mulberry wood , walnut wood , panels, floor pine wood . Middle of the panel and open a round sound hole inlay flower-shaped acoustic window on the right set Yamaguchi . Piano strings tied to the left side plate set screw and right side plates set tuning knob . Panel left and right sides respectively, set barcode , activity code . Zhang group of sixteen or eighteen steel strings , each string two homonyms . Front length 42 , back length 72 , width 50 , thickness 13 cm . Reform of the seventies made ​​Caron , shape change , increase speaker to enhance the volume, Zhang twenty-two pairs of strings, contrabass d, arranged by seven pentatonic scale , the range d-d3, extended to three eight degrees .

Caron
Playing, piano placed in wooden or table , right hand holding bamboo , wooden paddles wearing finger or forefinger to play , left hand holding iron vibrato device ( commonly known as ” push wipe ” ) or the up or down and move around , resulting in a variety of ornamentation . Right skills a single bomb , two bombs, bombs and more bombs and fast ; left hand skills real tones, portamento , fluttering sound , pressure chord vibrato . Has now developed into a hands armed wave of films, and executive vibrato is left to play . Primarily for singing ” multi Lang Maqam ” and ” Hami Muqam ” accompaniment , ensemble and solo. Modern Uygur folk pop Caron piano , piano with mulberry wood , resonance box has a hollow flat trapezoid , left right song straight , the shape of the left half assertive piano . It consists of piano frame , panels , floor, Yamaguchi , Qin Ma , tying strings nails, string button and strings and other components. Piano box is a resonance box around the border , with the length , thickness, width consistent four mulberry wood production, which left frame plate should first immersed in water, and then bake the desired camber . Piano frame and lower sides were glued to a sheet made ​​of mulberry wood and floor panels . There are several on the panel to open a small round sound hole and form a variety of patterns , the left edge glued panels curved Yamaguchi . Piano bar horse horse horse and two kinds of activities , their position is not fixed , you can move . Left panel set number of activities , horse peak slightly pointed , arranged in a curve ; panel on the right set an elongated strip , horse peak than the tip , which is set on more than a thick steel wire . Right frame plate is placed tied strings nails, left frame plate has a string button , the same number of strings , are wooden , rotary knob to adjust the pitch of the string . In the first frame plate piano box , multi- carved Uighur style design patterns .

6 , the production process
Caron Zhang has 16 groups or 18 groups of strings , each string of two homonyms . Strings using metal strings , used to be copper wire , now commonly used steel strings . Chord sound of soft copper , steel strings sound crisp. More common Caron , 15 sets of steel stringed ago , the last set of bass strings with a copper wire . Nude strings strings were used , the type of wound strings, according to the diameter of the string , given the level of different length have other sound . Bass strings ( nearly performer ) thick and long, thin and short treble strings . Caron past folk pop , folk artists , mostly homemade occupied . After the 1950s , Urumqi City, according to Burke embankment musical instrument musical instrument and Kashi in southern Xinjiang , the Uyghur people provide a well-made Caron . Piano box frame plate used in all walnut production, use patterns and floor panels smooth soft pine , with this material , can pronounce sensitive resonance box , larger volume . Yamaguchi and Qin Ma also use harder Muk production. By the 1970s , the Urumqi City in accordance with the musical instrument musician embankment Burke cooperation made ​​reform Caron . Caron in maintaining the traditional shape and structure , based on significantly increased resonance box , piano box behind about 100 cm long , white pine or spruce panel is made ​​, there is a large circular central opening sound hole inlay decoration on a beautiful crocheted acoustic window . Left frame plate by the vertical shape to the arc -shaped BARS , easy set -axis tuning . Instead of using wooden pegs dulcimer strings metal button on the right to change the position of the strip is placed horse middle of the panel , the shape is also changed from the straight and the left border of the corresponding curve. Strings has increased to 22 groups. Not only pronunciation crisp , loud, loud volume , but also extends the range to facilitate the playing skills of the play. In the first frame plate resonance box , inlaid with a more decorative panels, carved out of its rich ethnic style of design patterns .

7, the way of playing
Playing, the Caron placed wooden or table , in front slightly , slightly behind nearly played by the piano player tilted slightly to the side . Right thumb and forefinger executive wooden or bamboo paddles wearing finger or forefinger to pronounce plucked strings , playing the melody, the left thumb , forefinger and middle finger grip iron vibrato device ( also known as ” push wipe ” ) or the up or down and move around to produce a variety of decorative tone. Right skills bombs , dial , sweep, draw , two bombs, bombs and more bombs and fast , left hand techniques with real sound , portamento , vibrato and tremolo strings such pressure . Caron ‘s lowest note is tuned in G, or c, arranged by seven pentatonic scale , range G-a2. Reform of the 22 groups chord Caron ‘s range of c-e3, up more than three octaves. Caron also often played songs of the modal scale tune a stringed instrument , such as a lower number of songs , put b as bb, one liter number of songs , put f as # f. Caron sound crisp and bright , clank sweet, especially the left hand played chant melody tone portamento decorated with a unique style , suitable for playing a slow song. Reform Caron playing techniques to be innovative , has been developed for hands armed wave , can play the melody , the left middle finger, ring finger and executive conjunction play the Yin vibrato tone , portamento , it not only playing faster music, various intervals can freely play the dual tone . Can be used for solo, instrumental ensemble or folk dance accompaniment, with abundant expression.
Caron piano music is sometimes played out like a gurgling water, gurgle and flow ; sometimes like a spring breeze four overflowing angustifolia fragrant , fresh and supple, Qinren the heart ; sometimes like a white dove in the blue sky flying leisurely manner , deftly whipped ; sometimes you will suddenly heard an eagle crying. lengthy unsteadily , across the sky , it is refreshing …… rich and expressive , beautiful sound , light fine melodious sounding euphemism Caron piano , is Uighur most ancient stringed musical instruments, folk stringed instrument , on behalf of the history books say seventy erxian pipa, ” Ka Ernai ” shape resembles dulcimer , clear and melodious sound , similar to zither, but brighter than the zither sound is played classical music “Twelve Muqam ” indispensable instrument. It is prevalent in the Markit Xinjiang , Kashgar , Hotan , Yarkand area and Hami and other places.

8 , and cultural life
In the southern and eastern Xinjiang Uighur masses , every festival , wedding, summer night or after harvest , people often gathered together, singing and dancing at the ” Mai Xi if P ” to express the inner joy, young men and women is passed affection. Caron was ” Mai Xi if P ” in play ” Twelve Muqam ” is inseparable from the instrument , but also singing ” Multi Lang Maqam ” and ” Hami Muqam ” the main accompaniment of musical instruments , especially playing ” multi Lang Maqam ” part of rubato , style can best play its rich features. Caron has been used Uygur band, which it often, and Sa Seoul , Bi Bi , a chord ( main playing strings )多朗艾捷克and multi Long hot wap ensemble with other instruments , and occasionally play alone , and sometimes the player also sing . Caron played music, and more from ” Multi Lang Maqam ” and ” Twelve Muqam .” Were famous “multi Lang Dance “, ” Glide ” , “Happy Song “, ” Ga Maqam Pradesh Intermezzo ” and ” wood Xia Wu hot g Maqam Intermezzo ” and so on . Famous musicians to Mana Hong Su , Ismail Ahmat and so on.

Modern enterprise marketing channels “on the move ” Upgrade

Removable media from information -based development to life form , personalized push, combined with an endless stream of marketing O2O
Today, the mainstream of Chinese Internet users behavior tend mobile, the user’s media consumption patterns are gradually transferred to the mobile terminal .
According to the China Internet Network Information Center (CNNIC) ” The 32nd China Internet Development Survey Report” shows that as of the end of June 2013 , China’s Internet users reached 591 million , mobile phone users reached 464 million Internet users in the use of mobile Internet population proportion increased to 78.5% .
Smart phone mobile media as a carrier has no distinction between online and offline , users are willing to share their ideas , brands also tap the user based on the individual needs of the mobile Internet .
In micro-channel, information App and other mobile Internet products developed as a real-time data based on user responses “smart media ” ; With the expansion of the Internet scene , mobile media to life from the information -based development model , personalized push, combined with O2O marketing way after another.
Micro-channel, information on the value of App and other mobile products not only personal communications , for the enterprise customer relationship management, database direct investment , also has strategic significance , and more importantly, to the marketing industry with a new mobile Internet marketers to consider ways of thinking . Then the target consumer groups shift to the mobile terminal case of insight into how the brand needs of mobile users , mobile marketing innovations and how to effectively extend ? Micro letter from the media can provide advertisers, agencies , media platform which brings new opportunities for icing on the cake ?
Wireless cake
” ‘ Innovation DNA’ is accelerating mobile applications .” Intel ( China ) Co., Ltd. Marketing Operations Director Sun Yanbin that in the past decade, China entire media market compound annual growth rate of over 20%. Media dish grew faster , but the number of popular high-quality media resources does not follow rapidly. When the media environment becomes increasingly complex , the advertiser sound volume is submerged in a large number of advertising environment , it is difficult to stand out . Therefore , in addition to the target population commonly used media , the advertisers do not have much to open up into a new marketing platform , such as mobile terminal , such as micro-channel, it will highlight its own sound volume, potentially marketing.
According to iResearch statistics show that the first quarter of 2013 China’s mobile Internet market reached 20.42 billion yuan , an increase of 75.4% . This year will also be in profit mode mobile Internet , industry structure and other aspects crucial year .
Mobile and instant messaging, and consumer information through interactive marketing communications to achieve the goal , it is also known as cell phone or wireless marketing, interactive marketing , including not only the mobile terminal based on SMS, ring tones ( mobile newspaper, mobile magazine ), 3G applications , LBS , also includes a Web-based platform or via Wifi mode directly connected to the Internet and other means.
At present, with the extensive application of mobile intelligent terminals , mobile Internet has been gradually replacing the traditional PC network . Guo Xiaoxiang that the face of increasingly fierce market competition, the opportunity to quickly cut the use of 3G mobile Internet for mobile marketing , with the help of information technology tools to ride out the storm and get sustainable development of enterprises , enterprises in the new round of competition in the lower operational costs and lead profitable , become new industries , especially SMEs opportunities.
During the Olympic Games in London in 2012 , Intel and micro-channel to create a ” super star podcast” micro-channel super radio to first file star rating spicy micro Olympic Voice 17 days , creating a new mode of transmission of the Olympic Games . This is also the micro-channel open business cooperation since the “first .”
Early adopters because Intel has been focusing on mobile trends , micro-channel was already very popular , but positive during the Olympic Games , Intel and Tencent crash out of Olympic marketing programs such occasion , the effect than expected. The team is now Sun Yanbin sustained attention micro letter, hoping brand communication work is not only advertisers, media side , program providers are able to highly complex , exploring sell consumer shines a good idea.
As an industry adventurous , Intel is early to enter one of the pioneers of Internet advertising , mobile Internet is also very concerned about their fields.
In fact, as early as three years ago, Intel began in Mobile Marketing aspects of various attempts , and constantly challenge themselves and expand space for innovation , and promote real materials produced good ideas , such as the combination of mobile phone game “Need for Speed ​​” to promote Intel Core processor and so on. Intel is also 2012 Mobile Marketing as a separate media plan , launch efforts in increasing .
“Of course , the mobile technology has brought more challenges for advertisers, the era of multi-screen advertising more difficult to have a measure of figurative , not yet complete, sophisticated data models can reach consumers understand complex multi-screen frequency and arrival rate for advertisers analyze advertising and service effectiveness . ” Sun Yanbin said wireless marketing faces many problems , but Intel is optimistic about the development of mobile marketing , 78.5% of Internet users use the mobile client access, the mobile terminal can also there are more regionally innovation , the future prospects are promising .
In fact , the mobile device as an information receiving terminal , bringing media experience changes: First, the screen is smaller, information integration enhanced version of the original bit is logic to the content + forms of advertising being challenged ; second is to strengthen individual , each access to personal information terminal device , whether it is the content , form, or mode of transmission , are not all the same ; third is to enhance the responsiveness of the content , the user’s location information, the user actively request more relevant .
Integrative Thinking
“App and micro- letters and other mobile Internet media and products to meet the user moves the reading , personal communications, and a small range of communication needs , but by the users social circle size of the impact that even micro-channel now prevalence of coverage is not and QQ in the PC times as high . ” Ogilvy century northern Region Managing Director Wang Hongpeng that letter is more suitable for micro enterprise CRM management , databases, direct investment , customer service and other functions, especially manufacturing companies that have been purchased by customers using micro-channel public account for advertising to inform , to meet customer complaints and suggestions received by such acts , micro-channel marketing more reflected in the value of the back-end .
According to Wang Hongpeng introduced the era of traditional media marketing is the ” trunk -type marketing” , media has a huge level of audience ; portal marketing Internet era is ” arm -based marketing “, the brand can maintain the same punch as the play louder volume ; while now the era of mobile Internet marketing is “finger -based marketing ,” not only search, video , mobile client marketing types need to be subdivided , advertisers in the practical operation level also need to spend more and more energy , lack of confidence in advertising , television era covering more than 90% of users have been difficult to accomplish . Internet traffic like a black hole , so that advertisers caught in traffic with where I do not know , whether running effect, but the effect is not put in even less entangled state , the mobile Internet era, this tangle continues to deepen.
In the mobile era , he suggested that advertisers in various media, ” master ” type of integrated marketing ideas for brand building. Specifically: one , to establish integrated data monitoring platform to global data mining insight into their marketing and interpret results. Second, corporate executives involved in mobile marketing , in-depth marketing backend. Third, choose a clear marketing vendor integration program in different suppliers , professional services, channels , and other areas where , so these suppliers cooperate effectively avoid resource , technology, art duplication and failure.
” Advertisers can Content, Context, Channel three dimensions to look at new mobile trend . Firstly, marketing should be ContentMarketing, the brand is not from their own, but from the user ‘s point of view , they are in a certain time demand for the product , user experience, preferences and reviews decisions of the brand reputation ; Secondly, from the Context perspective, thinking requires marketers to have mobile internet users under different scenarios of demand for rapid and immediate feedback ; while Channel is a smart move the popularity of the terminal , a variety of real-time information to consumer behavior intervention becomes nonlinear and marketing decisions based on changing . ” Tencent network media advertising platform products business group , Assistant general Manager Liu Yao said that the mobility trend, mobile media brings fragmentation of communication, is changing media landscape , marketing environment is more severe than ever . But no matter how the media environment changes , the user does not resist consumer and business information , marketing people need is to upgrade methodology, using mobile Internet thinking more and more “intelligent” marketing rules to make decisions .
The future there will be a lot of open platform for third-party applications developed tool, not only to strengthen the consumer’s own analysis capabilities , but also become the future advertisers, agencies and marketing services agencies evaluate mobile, multi-screen technology , integrated marketing era of fragmentation effects effective basis .
Liu Yao believes that mobile technology brand marketing thinking requires information must be to “service content ” upgrade ; marketing rhythm required to ” real-time response mode ” Upgrade , focusing more on building ” consumer-centric ” marketing systems ; marketing channels should to ” move ” of the upgrade , shorten sales cycles is the solution.

Escape from the ” price war” Chinese clothing on ” new wisdom made ” Time

August 19 evening, the Chinese clothing brands joint conference opened Aoshanwan 2013 China ( Jimo ) curtain of international fashion season
How to jump out of the price war swirl toward creativity battlefield ? Aoshanwan 2013 China ( Jimo ) international fashion season series of events brought us new vision
” Creative manufacturing ”
“China’s garment industry , to go the way of creative industry .” August 19 , China National Garment Association executive vice president Chen Dapeng in Aoshanwan 2013 China ( Jimo ) says on the international fashion season .
Meanwhile, the Chinese garment manufacturing exposition , namely fa · 2013 Aoshanwan Fashion Forum, 20 events held over the same period .
This Fujian manufacturer Cai Datong , is an evangelical , “This is an important direction .”
He made the clothing business for decades, but the worst performance last year , ” 2008 does not receive export orders , at least there are a lot of inquiry , 2012 Inquiry are even less .”
In 2008 , he survived plight , businesses large outbreak in 2009 . So he orders subcontracted to counterparts do, but in 2012 the order himself rarely had their own production, half of those subcontractors failed.
” Bigger and harder and harder .” He lamented.
First, find workers , even with workers , rising wages weight around his neck . Meanwhile, prices of raw materials is high, particularly in recent years, the vagaries of cotton , but also so that he suffered terribly. In addition, the RMB appreciation and other issues, but also let him worse.
“Twenty years ago processing and export a sweater earn $ 30, now only 1 yuan .” He said.
As a result, many companies have started to migrate .
For example, if that is made in Anhui Industrial Park was established , but also set up a factory in Vietnam , and Adidas also closed the only one ‘s own factory in China .
Nike calendar year under report shows that in 2001 , China produced 40% of its shoes , ranked first in the world , only 13 per cent in Vietnam . In 2005, the Chinese share fell to 36 percent , Vietnam rose to 26 percent , ranked second ; 2009 , China and Vietnam , respectively, with a 36 % share of tied for first ; 2010 , Vietnam’s share rose to 37 percent , more than China ‘s 34%.
In fact, the Southeast Asian countries, wages are rising . October 2011 , the minimum monthly wage in Vietnam are 2,000,000 VND ; September 2012 onwards, the minimum monthly wage of workers in Cambodia increased to $ 83 ……
In fact , long been media reports that the manufacturing cost of doing business in Vietnam and other places close to China , ” the overall costs than domestic production is only about 15% lower .” Where the customer stakeholders says.
More importantly, the long lead times , and the lack of industrial chain , “Take the summer ladies , if two months before delivery, the summer becomes fall , and not for the market ‘s rapid response .”
Similarly, the “SME try to transfer to the Midwest , but some enterprises due to the unfamiliar , had to return to Guangdong .” Guangdong Provincial Bureau of Policy and Regulation Department Banking Min researcher said.
Cost of the war has ended .
How to do ?
” China must be transformed , ” UC Riverside professor Vicior.Lippit that constantly cultivate and enhance manufacturing ” new comparative advantage .”
His suggestion is that from the production of primary products, the export of primary products to production and export of more sophisticated and advanced products.
This requires a comprehensive seminar market , starting from a global perspective , redefining “Made in China .”
Network traction
Red Collar mass customization orders, continuously from the United States .
For the amount of body , the U.S. customer data transmitted over the Internet into the database , the database has five trillion data, and customer data mapping.
Part 35 in Qingdao, workstations, can be directly connected with the database , and according to customer data on the corresponding version of the type to be adjusted , and then cut through the automatic cutting device directly .
And hanging in the workshop online , without a costume is the same style , same color, while the individual from the initial design to final garment distribution only seven days .
Experts believe that , after years of OEM manufacturing practice , people from Red Collar “set code ” and ” semi-custom ” , into a personalized custom design of the ” Blue Ocean” , and in ” handmade haute couture ” and ” pure manual measurement to increase industrial production “, the out of the” identifying customer needs – personalized design and verify – largest producer of personalized production – modern logistics fast delivery “of the new road.
Its secret is the ” world’s Suit Premium Suppliers platform .” According to reports, through this platform , customers can complete each terminal to express their needs, identify customer needs through red collar , personalized design, and quickly realize delivery basis is supply chain integration capabilities .
” This is not just a software system , not just a set of optimization and upgrading of equipment , but a marketing change mode , and even a business management disruptive innovation , ” said Deputy Chairman Zhang red collar , from the demand has begun , subdivision market , a change in the past practice of corporate sales , Mr. postpartum , red collar can be directly facing a single customer , not only eliminates certain commercial sectors , but also with customers , fabric suppliers profit sharing , forming a new value chain of ecological civilization .
” Opens with a digital custom personalized clothing is red collar core competitiveness .” Zhang agency said.
Obviously, this is the information age , the industrial transformation of a case .
Experts believe that the ongoing third industrial revolution , one of its characteristics is from the large quantities of standardized production to mass customization to personalize mass production , mass customization is the only way to adapt to the development of new manufacturing , agile production, personalization production of important ways .
The ” mass customization is the information , unitized or modular , highly flexible , and rigid large production line is completely different .” China National Garment Association , deputy director of the Science and Technology Committee of Experts Wen Lik Sang said.
According to reports , the use of 3D CAT / CAD / CAM garment rapid generation system that can quickly obtain human data , and can be subdivided measurement site in order to establish the body size of the database .
In the human body has a huge database, people will be more standardized platform design , but by reproducing the “live ” , interactive three-dimensional design , and finally generate clothes clothing pattern pieces .
Xia Donghua University lecturer in the ” Web-based E-MTM Men customized fast production information system “, also created its own process , the first three-dimensional body scanner for data collection body , while customers in the site selection of styles . Then, the system completes the basic pattern , and generate personalized pattern .
Subsequently, the system loads the customer dimensional virtual mannequin, apparel and complete virtual simulation suture. At this point , the customer can see a virtual dress costume effect, if fitting satisfaction, customer can officially customization. System will also save the pattern to begin cutting and production.
On the other hand , orders for stores , the ” use of ‘ pull replenishment ‘ instead of the traditional ‘ push ‘ .” Industrial Management Institute of Software Engineering Research and Design Center Director Han Yongsheng soon fa · 2013 Aoshanwan Fashion Forum said.
He believes that the entire supply chain to take ” the drums – Buffer – Rope + dynamic buffer stock ” management model. Store sales like ruled the entire supply chain operations of the drums, the drums extends from a rope the rope touches all aspects of the supply chain replenishment action .
How many sales outlets , all aspects of how to fill while dynamically adjust inventory levels , neither out of stock , will not lead to inventory, release more liquidity .
Thus, starting from the market , to achieve a model reconstruction .
Next, in order to have more energy to implement quality strategy .
Fabric magical force
In Morrowind Group’s Kunshan plant , gross margin less than 30 % of orders are no longer connected .
This confidence comes from years of stick Morrowind , many years down Morrowind has a first-class garment production lines and become GAP, ADDIDAS, LACOSTE, Calvin Klein, UNIQLO and other famous international brand partners .
And do fine , you first need fabric innovation.
Such as Uniqlo classic plaid flannel shirt , 2011 Morrowind were produced 4.69 million , sold very well . The key is to continue to strengthen cooperation with the fabric business .
“Japan’s a business , I heard our ‘ wishful spinning ‘ can a wool spinning to 500 , they do not believe that it came to our business .” Shandong Ruyi Group Chairman Qiuya Fu says.
One to the smug, they placed an order , ” one meter 15,000 yuan .” And with this technology out of the coat spinning production , retail price in Europe, 180,000 yuan .
It is understood that in the traditional spinning, spinning equipment in parallel , only the addition of a ” twisting triangle area” means that the lower number of fibers in the spinning machine , the length and fineness requirements : the original 36 fibers in order to meet spinning limit, now down to 18 ; originally only do low- spun material able to do high- spun ; even noil , doffing like scraps can also be recycled ……
This practice two broke through the troubled textile industry “bottleneck “: First, large-scale production can be extremely Need yarn fabrics ; second is to use the lower limit of the fiber greatly reduced , the past can not be used , not the materials used ” wishful spinning . ”
And wishful spinning technology supporting high-end luxury fabrics to achieve annual sales of 100,000 m , holds a 20 percent market share in the world’s top fabric .
Similarly , by the untwisted yarn is widely used in towel weaving inspired chairman Ma Yucheng , Shandong Zexiang textile feel , ” with untwisted yarn to weaving, the same can not be soft, good moisture absorption fabric do ? ”
He read a lot of information , visited several major domestic fabric market , but did not find information about the untwisted woven products , and decided to develop one’s own .
However, one issue raised , it was the negation of the experts .
Ma Yucheng against all the odds , after several years of efforts, and finally developed a variety of fibers from the 3s-100s have twisted woven roving , spinning , etc. untwisted cotton cloth with Victoria and casual apparel for men and women shirts and other end products , related technologies also won the national invention patent a duly authorized , utility models, four , six international patents .
Product a market , they received a good response , such as multi-functional fabrics cotton shirt , the market selling price 398-1278 yuan / piece, only one city in Shandong Gaotang showrooms , monthly sales reached nearly 300,000 million.
Similarly, Lutai developed cotton yarn 300 , this product has been liquid ammonia finishing, silk fabric leaving it shiny and comfortable feel, this fabric is currently only able to mass Lutai .
In order to develop better quality shirts, Lutai first transformation equipment , operating practices to improve production Ge Leifen shirt sewing and stitching parts used in cotton texture stereotypes bone lining , sewn portion shirts wrinkle easily overcome the problems .
Process support force
Process , is one of Lutai focus .
Its vice president of business Qin garment up , put on a seamless line transformation process efficient sets of technology and industrialization of the garment on .
“No matter which one costume change, mostly manifested in the style, fabric , color .” So began a seamless line Lutai efficient garment sets of technology research and development.
Before sutureless garment processing technology, the first to be used in Europe and breathable waterproof outdoor clothing , and high elastic knitted fabric.
Through the efforts of independent research and development of natural fibers Lutai “weld ” materials and developed methods and processes garment fusing seams , “to create a chemical class from outdoor clothing and sportswear apparel to natural fiber fabrics historic transition .”
It is also because manufacturers process innovation , Lutai shirt made ​​out of iron , good seam strength is high, three-dimensional sense of strong, and comfortable , which has also been identified as a national expert review group , ” the international advanced level .”
” First, according to fabric characteristics , select lining .” Ye Li Ya Yuan Wen Group executive vice president and talked non-adhesive wool ( hemp ) lining handmade suit this to say .
Since the non- adhesive wool ( hemp ) backing handmade suit case of wet weather , formerly easy to fold , easy to pocket lid eversion , so Ye Li Ya began a process innovation .
For example, for interlining with 40 ℃ warm water for 24 hours to dry after cutting , and the garment , lining for two hours before steaming , and then drying.
Relation to the previous films deposited lining modeling, to refute the line of pull 0.5-0.7cm. Garment , lining curve first with manual positioning , and then deposited on the lining machine . Hand satisfied split head , to follow the split head radians. Deposited after a good steam stereotypes.
To ensure the sewing thread and fabric shrinkage similar to Ye Li Ya selection elasticity of imports sewing thread . Surface with three strands , where with two strands , only the mouth with a silk cord. Meanwhile, sleeves, rib , body, after moderate use imported green liquid seam stereotypes . Also, split head , neck and other parts go hand pull .
Currently, Ye Li Ya single volume single CD business has done the United States, France, Italy, Canada , Japan, Korea and other countries, in Japan the establishment of three free stores, 34 stores in South Korea May sales amounted to 1700 units.
The Huayi use technology to produce three-dimensional three-dimensional art of memory fashion products sell well in Europe , America , Japan and other developed countries, regional and domestic high-end market. ,
The so-called three-dimensional memory technology is for digital , thermal transfer printing and other hydraulic polymerization technology integration, integrated innovation and a sense of beauty with relief process , special visual texture of garments finishing technology .
Similarly, Chinour ” air catalyst type worsted suit production and process research”, ” suit xylitol production and technology research”, ” permanent antistatic suit production and process research”, the domestic textile and apparel industry has been recognized by experts .
It is also because making art with concept and way of making clothing, Mailyard to do foreign orders, just the other design styles, Mailyard according to their craft, to stake out plate, choose fabric accessories .
The mystery is that the U.S. has taken to increase technology Ya Content Soft Processing method, the modern assembly line with a delicate handmade organic blend together , so that the better performance of the human body suit .
Mailyard which a suit , the market price of 30,000 yuan, which contains 760 steps , ” If you wear this suit business trip , do not have special bag , just click on the suitcase stacked , to the destination, click on the flat hanging out as new . ”
In 3502 the company Jihua , this year alone in 2011 , it received a number of patents, and completed 136 tools , process improvement, company technology center also qualify for the state-level enterprise technical centers.
Everything begins with the details . Dalian Fukuyama FKYM, hidden in a zip rain cap and for fixing belt design, each 3 cm fixed to 12-pin , very strict process standards . Symmetrically on both sides of the collar to be accurate to the thousandth error precision ……
In Nanshan Hilton and Bowen plant , automatic cutting bed down from the garment , but also through the test piece , on the article on the grid , clip on fine cut machine after finishing cut. In the sewing line , even the ” machine open back pocket ” cards are very meticulous process : such as ” Quality standard: open the bag must be adjusted before the stitches , open the bag width requirements consistent , open lines the same width .”
Brand penetration
“Innovation is the warm winter clothes .” Wuhan Giovanni fashion company chairman Fu Jie said.
It is understood that he had in Paris, Milan , Shanghai , Wuhan, established four R & D centers , to develop products.
“Behind closed doors is not innovative , ” Guo Donglin said that any outstanding design talent if infrequent contact with the outside world , to learn from others , will lose his excellent place . Only by mastering the pulse of fashion and popular , and then use their strengths and unique brand culture , in order to innovate.
So they took the “going out and bringing in” response.
One compelling approach is to set up its own pure in London independent design studio, ” London is the international fashion capital” , and the design studio set up , “allows a pure European and American fashion first time butt .”
The designers are not in plain fixed in the company to work. Company to give them sufficient time to become familiar with the market , understand the market . Even if it is night, they are not allowed to rest at home , and to integrate into the local lives. In China, the company has a number of design centers, employing more than 200 fashion designers .
” Brand influence is that many Chinese enterprises to go abroad , the biggest problem .” Vicior.Lippit said he was very familiar with Chinese products , but I really do not know what brand of China .
In fact , this is an important focus of the development of Chinese enterprises .
In 1997, under the impact of the Asian financial crisis , Dayang Group has gradually developed by the OEM model to ODM, which becomes the original designers , according to the manufacturer ‘s specifications and other requirements of the design and production of products.
Then, on this basis, the large Yang began to build its own brand “Creation .”
The arrival of the financial crisis , in fact, already have a more Dayang emboldened enough . Dayang this setting of the production line, and began to build a single- volume single CD Company – flown by air to go, one week delivery.
Meanwhile , start a network marketing brand YOUSOKU ( Cool Blogs ) .
The original Dr. Rana , also do the processing . However, Chairman of the Board Zhong Zheng Yong got the feeling increasing pressure, in 1996, began to explore sales channels .
2005 time, the fourth Harry Potter simultaneous global release. Dr. Rana through negotiations , to get the Harry Potter series cartoon brand licensing, design their own clothing styles and terminal sales .
Then , Dr. Rana won successive Prince of Tennis , NBA, Manchester United, Juventus , etc. 7 licensed brands .
Subsequently , in 2008, Chung Cheng registered the brand in Japan, “Baby2”, commissioned by the Japanese OEM, is focused on building its own brands and take care of channels .
Dr. Rana also completed from the processing enterprises to manufacture the brand, and then to the terminal brand attempt.
The distinction lies in the problem , in the end suitable for manufacturing brand , or terminal brand , or both?

Teapot Chinese tea culture tea boutique

Teapot ─ ─ Chinese tea culture tea boutique, tea drinking habits in China has a long history , the ancient literati I usually come together , and the tripod and Fou to sip to drink, as availability of endless fun. According to the Han Dynasty “Huayang ” Simaxiangru ” Where the articles” and Yang Xiong ‘s “dialect ” and other books recorded , Wuwangfazhou occurs when the tea as a tribute , and to reflect the Western Han dynasty to buy tea , make tea , tea thing, Song Dynasty poet Wang had ” solid people not get along without tea ” of the language . Visible tea in ancient people’s lives, occupies a very important position.

Teapot Chinese tea culture tea boutique

Teapot Chinese tea culture tea boutique

Before the Tang Dynasty , tea and eating utensils , regardless. With the more popular tea culture , tea and increasingly Handicraft , appeared in the Tang Dynasty tea tea ideal ─ ─ teapot, with purple clay as raw material by artists elaborate their pot purple color , texture Soft , modeling simple , moor and elegant, expensive, such as Ding Yi . Song teapot has been widely used in the literati , the great poet Ouyang Xiu was a poem: “The Joy of purple Ou Yin and discretion , Xian Jun chic more than love .” Poem ” Purple Ou ” or teapot . Song Dynasty in the late Ming Dynasty Yixing production rise , and soon became the country’s Yixing production center, in later centuries , the Yixing teapot is always a leading Chinese production coquettish , until today.
Mid-Qing Dynasty , “Xiling eight ” one of Chen Hongshou join teapot design process, so that collection of calligraphy , painting and crafts as one of the teapot has just come out, to win social recognition praised the ” Man born pot ” is the Chinese Zisha pot made ​​another milestone in the history . Since then, many painter painting and calligraphy teapot participate , such as the Director of Maritime School League Hibernian and Wuchangshuo for love teapot, had almost deserted the industry . This custom still followed .
Yixing in Jiangsu, Zhejiang and Anhui provinces at the junction , located in Taihu Lake . Ancient said Yang Xian , the Tang Dynasty is famous for tea production base, many mid- tribute tea for Noble down to enjoy. Tang “tea fairy” Lu Temple says: “Son of Heaven shall reward Yangxian tea, Herbs afraid to first flowering .” Therefore, in the very early Yixing Shushan with din and dirt , making tea in the teapot . Ming Zhou elevated ” Yangxian tea pot recorded” a book records, the Ming Jiajing system Yixing artist Gong spring emergence of the Chinese Yixing advance to a new level. Gong Chun , whose real name ” for Spring” , came to Wu Yi Mountains with children , when Wu Yi Shan Temple Sands reading , he loaf out personal visits Sands monk , fine Amoy fine soil , diligent fold kneading , and eventually became . Gongchun Cheng Yixing made ​​great master , his works are called ” for the spring pot” , there was “a pot for spring , better than Jin ” reputation. Since then, the rapid development of production Yixing Yixing , 100 goods actually new , famous men , teapot become the new darling of the cultural gifts .

The rise of Chinese toys brand of the road is the road

China is the world ‘s largest toy manufacturers , exporters , nearly 75 percent of toys manufactured in China . China’s toy exports this year will exceed $ 20 billion . Chinese toy industry as well as the current status of the development of Chinese toys give the impression it is big but not strong and big but not refined . Domestic toy industry, product design, technology and market development behind its development impact is becoming a major obstacle . Compared with the current international toy industry , the development of domestic toy still stuck in the 1960s and 1970s levels, while foreign toy collection has grown to optical, mechanical, electrical , etc. as one of the highly imaginative multifunction products. Quick replacement toy market , the world toy market , about tens or even hundreds of thousands of new products appear , so the design innovation is the development, operation toys key to the success . China’s exports of toys currently still modeling, plastic , stuffed toys based, and high-tech exports less intelligent toys , toy exports less competitive has become a major resistance . Chinese -made toys are mostly stuck in the middle and low level, added value, most toy manufacturers design capability is weak, imitation and plagiarism are quite serious . Received overseas orders for quite a number of enterprises, but also satisfied earn fees . Case of Guangdong Province , is about 5 percent or more processing trade exports toys , toys and more rely on foreign production to provide technical design , the completion of processing orders, almost all products resold abroad. In this philosophy under the influence of Chinese toys , although far from increasing product quality is low, it is also seen how much improved, this phenomenon has a direct impact on China ‘s toy exports . As the international market for the stringent safety standards of toys , toy exports, increasing the threshold . Quality inspection departments recently released from quality toys sampling results can be found in the Chinese toy product qualification rate is still relatively low . Thus , hiring children to do their own design high participation ” What a smart move up from the child’s perspective and feel to experience toys, to transform the product , the child nodded with satisfaction , the children have a good time , that is, certainly the largest of their products . What product testing will be more direct and effective than this it ? toy design is to have the child’s thinking , thinking to have a child into the child’s world , the real world to find the child needed things , so how approached the child , it is necessary to practice toy designer homework . thus obtained is the corporate brand inspired most in need of inspiration . masters of their own brands and independent intellectual property rights, China ‘s toy production can really to get rid of dependence on foreign orders , no longer controlled by others, and thus out of the way the rise of Chinese toys .

The most representative of Wuhan, Wuhan duck neck snack

Speaking of Wuhan, a snack, many people will think of duck neck. Indeed, the most representative Wuhan Wuhan duck neck but snacks can be a comparable only dry noodles a terrorist. This duck neck in the end what kind of charm, let everyone loved it so?
Wuhan snacks Duck Neck
Wuhan snacks Duck Neck

Wuhan duck neck Introduction

Wuhan as one of the most famous snacks, duck neck swept the country in recent years, and it was first spread in the Qing Dynasty Changde Dongting Lake area. Wuhan people like to eat duck neck, because it is fresh enough flavor, aftertaste, with a fragrant, spicy, sweet, hemp, salty, crisp, cotton, etc., are people really think a gourmet mouth water.

Wuhan is best to eat duck neck

Speaking of Wuhan duck neck, it certainly can not put Jingwu duck neck to the forgotten, because it is the most well-known Wuhan, best to eat duck neck. Jingwu duck neck because originated in Hankou Jingwu Road, named after the Jingwu Duck Neck Road, Wuhan Sales is currently the most concentrated areas.

Wuhan snacks very much, even the famous gourmet Mr. Cai Lan is also full of praise, if you go to Wuhan, it must not go down this spicy tempting taste duck neck, oh.

Wuzhen what is good? Wuzhen specialties recommended

Wuzhen what delicious food? Wuzhen is full of southern charm, quaint place, camellia, artistic beauty, and often hauntingly, and Wuzhen specialties is also coveted oh.

Wuzhen specialties Recommended: braised lamb

Wuzhen specialties Recommended: braised lamb

Braised lamb dishes are the characteristics of Wuzhen, exciting moment, a little sweet, spicy, taste class, is each person to Wuzhen Tourism can not miss the food, the best start in the autumn after the tasting.

Wuzhen specialties Recommended: Whitewater fish

Wuzhen specialties Recommended: Whitewater fish

Whitewater fish is the most unique Wuzhen local cuisine, delicious abnormalities can steamed, can be braised, is a rare delicious food, it is recommended!

Wuzhen specialties Recommended: Butter Chicken

Wuzhen specialties Recommended: Butter Chicken

Butter Chicken is also Wuzhen dishes, made ​​with local farmers when stocking Hens for raw materials, such as rank and file more soy sauce, sugar, rice wine, spices dip burn, shiny appearance of red sauce, crisp and delicious entrance, is a memorable food, especially recommended three treasure vegetarian sauce chicken.

Wuzhen what delicious food? Addition to those recommended above, but worth tasting Wuzhen specialties as well duck, steamed white fish, pickled pork, boiled shrimp, braised knuckle of pork, stinky tofu, set victory cake, Youth League, aunts cake.

Keno bamboo

Keno bamboo , Jino body percussion instruments ming , also known as seven Ke . Popular in the Xishuangbanna Dai Autonomous Prefecture, Jinghong County Keno Locke . Keno bamboo , bamboo and more each made ​​with a bamboo , bamboo can do a large number of bamboo . More generally composed by a four to seven , with seven a group of the most popular , but with seven bamboo are drawn from a bamboo better. Bamboo tube the size of two , they not only are different sizes , styles and their uses are different, who said cloth slightly Kou , who said Cech smaller .

Keno bamboo

Brief introduction

Jino favorite hunting , hunting after singing to celebrate . Concert with many different pitches bamboo percussion as accompaniment, also known as ” bamboo tune .” Tunes are: walking tune , way back in the hunt to sing ; home tone, inviting neighbors to share in the home game to sing .
Jino knock bamboo, ranging from the length of bamboo with seven cartridges, one will do at the end bamboo , the other end surfacing oblique mouth , open on one side of the barrel of a treaty five centimeters of the small slot. Near the cylinder bottom groove pitch , stay low tones , bamboo more short beeps , the more long tone lower . Without peeling pitch, peeled sounds low . Seven bamboo can knock out three kinds of tone . The first knock on the most urgent , the other in turn according to the different tone of relief . This custom bamboo knock history can be traced back to distant antiquity , it is closely related with hunting ancestors , then , hit the wild boar, red deer and other large animals , knocking a large diameter bamboo ; hitting deer son and other small animals , knocking a small diameter bamboo , hit two bison knocked together . So people from bamboo sound, to distinguish what is the hit of the beast.
Background

Jinghong County in the southwest frontiers of Keno Hill , Mountain Qinglin dense , mild climate, bamboo embellishment cottage , here is a place inhabited by Jino . Legend Keno ancestors , is when the Three Kingdoms era with Kongming Nan Zheng was ” joke ” of a Sagittarius . Qing literature mind set as ” Yau Yue .” Jino dominated by agriculture , the man fond of hunting . The earliest is a water bamboo utensils , and later became Xishuangbanna many ethnic percussion ringers hunting , hunting for collective thrust mountain when beasts . Jino people after a long labor practice and continuous development, has become a set of seven melody instruments. Whenever catch larger animals , the hunters sounded bamboo ” dipper North” is signaled , people heard the news rushed to the scene , immediately cut bamboo into bamboo , singing and dancing along the way while walking knock , carrying the Beast Back to the cottage .
Jino proclaimed ” Keno ” Chinese Translation past called ” Yau Yue .” Jino is our government in June 1979 formally recognized single ethnic minorities. There are 18,000 people, mainly live in the Xishuangbanna Dai Autonomous Prefecture, Jinghong Jino Jino Mountain Township . Meng Wang , mengyang , sprinkle embrace dam and other places as well Menglun Mengla , like that there Jino Diaspora . Jino people have the national language , no internal dialect difference, he had no words , the use of Chinese characters . There are a wealth of folk oral literature circulated. Jino people dance is an important element in life , there are three-stringed lute accompaniment of musical instruments , Xiao , bamboo ring and seven syllables bamboo bamboo percussion . People from his youth loved to learn some tunes, to recalling the tragic , random lyrics, sing.

Classification

Keno bamboo , bamboo and more each made ​​with a bamboo , bamboo can do a large number of bamboo . More generally composed by a four to seven , with seven a group of the most popular , but with seven bamboo are drawn from a bamboo better. Bamboo tube the size of two , they not only are different sizes , styles and their uses are different, who said cloth slightly Kou , who said Cech smaller .
Regardless ] [ cloth coarse hair with bamboo production, pass high 24 cm to 36 cm, tube diameter of 7 cm to 8 cm, open top , the lower left bottom of bamboo , at the upper side of the cylinder wall with an opening just below vertical slit , slit length 10 cm to 16 cm , slit width of 1 cm to 2 cm . Regardless of the pitch of the fabric depends on the length of the tube , tube diameter size , the length and width of the slit . Used to hunt bison , wild boar and red deer and other large animals when large percussion .
[ Cech ] with a little tiny one or twenty-three Mao bamboo production, pass high 34 cm to 46 cm, tube diameter of 5 cm to 6 cm ( Fig. 4 ) , leaving the bottom bamboo tube from bamboo 1/ 2 revised upwards shaved bevel around , do not open the vertical gap , leaving only an upper triangular part of the cylinder wall . Cech pitch and tube length , tube diameter and the repair of bevel angle cut has a direct relationship . Used to hunt goats, wild boar and barking deer when small percussion .

Playing

Playing, sit outs or rows can be played . Line outs , the left hand holding bamboo bottom , tube mouth down , perform a hard right hand knocking bamboo sticks or bamboo piece upper . Stick length 24 cm , 2 cm wide , 1 cm thick . Sit outs , the lead player who hit three or four bamboo and bamboo cross at the legs, bamboo outer treble , bass , including bamboo , armed with a stick to play hard , loud and clear pronunciation . Regardless of a group of seven cloth , descending keno language name You You , leather Le much, regardless leather , leather male , spring winding , spring female , spring sockets , arranged according to the pentatonic scale , the range g-a1. There are very few villages also uses a set of eight or nine bamboo , which are used to catch female male beast when the beast or percussion . This is an ensemble instrument , generally for one person per barrel cluster performance , but also four or five people punch , when fewer than seven people , including one or two and outs twenty-three bamboo . Bamboo is not saved after use , when they use the temporary production. Bamboo and Jino hunting life are inseparable , other situations are not used . According to folklore , where to catch big beast when hunting under the Arc de Triomphe in the way , people have repeatedly singing ” home ,” “The hunting tune,” After we returned to camp to share their prey , then sang ” home tune” , “Celebrate tune” , and use bamboo as its accompaniment . Bamboo has some playing rules, has formed a fixed rhythm melody accompaniment patterns . Timbre rich harmonic sound , crisp sound and rugged singing bamboo , integrate people in the joy of keno .

Significance
October 1980 , the National Ethnic Arts Festival , the Jino ash branch , bamboo will be placed on the shelves of different sizes , made ​​of bamboo pentameter for solo, singing tunes with melodic percussion simplified with the addition of four perform no fixed pitch single bamboo ‘s played by co-ordinated singing played ” hunting minor ” , vivid and unique , simple rough, warm atmosphere, full of rich Jino style.

Regardless cloth

Jino instruments made with bamboo . Looks much like Dong treble Mans barrel , and more from a bamboo made ​​, a number of bamboo Otake do . Each bamboo tube about 30 cm high , about 6 cm diameter cylinder . Exposure and repair bevelled upper and lower ends of the bottom of the left bamboo , bamboo barrel in the slope just below the mouth , there is a wide open about 1 cm vertical gap . Regardless warm cloth used for celebrating occasions when hunting large animals , the multi- tap mouth upturned large cloth Regardless , hunting small animals , then knocking down the mouth of a small cloth regardless. The use of hard bamboo sticks percussion, are generally not fixed pitch, usually played collectively , at least two people with percussion .
Regardless cloth Jino people in long-term spread, has developed into a group with a fixed pitch bamboo . More generally composed by a 4 to 7 , with 7 a group of the most popular. Bamboo tube into groups of 20 to 40 cm high , tube diameter of 5 to 7 cm . By a man sitting on the ground strike outs . 7 a group regardless of the tone cloth as pentatonic , range from the (g ~ a1). Clear and melodious tone . To greet the return of the hunting team , people often sang to the accompaniment of cloth Regardless rough song to celebrate. Cloth has been used in recent years, regardless of stage performances . Under the baton strike outs performer Regardless cloth into groups , with the addition of a few hand hit no fixed pitch cloth tie regardless of the singer to sing outs . Regardless of cloth with a group singing melodic tunes simplified percussion , sound rich, warm atmosphere, full of rich Jino style.

Jino Introduction

Jino people living in Xishuangbanna Dai Autonomous Prefecture, Jinghong County Keno town and its vicinity . Birth of new China , the Jino people still in the primitive society to class society rural communes transition phase. Population of 18,000 people ( 1990 fourth census ) . Jino proclaimed ” Keno ” , and the Chinese translation of “the Yau Yue .” The birth of new China in 1949 , the 3000 is still in the primitive tribe Duo Jinuo

Keno bamboo
Social final transition to a class society in rural communes phase. June 1954 , the party and the government sent teams into the national keno mountains, in February 1957 set up a ” cultural center Yau production Leshan District ,” established in 1958 Keno Locke commune. 1979 by the State Council formally identified as China ‘s first 55 national minorities. Jino have their own language , is a Sino-Tibetan Tibeto -Burman Yi branch . None of the national language .
I believe in animism , ancestor worship , enshrined Zhuge Liang .
Jino mainly engaged in agriculture , tea has a long history , the famous tea .
Sisu Jino accustomed to eclipse the daily meals , with rice as the daily staple , mixed with corn, melons, beans and so on. Jino very particular about eating rice , eat good rice , new rice , Chencang meters used to feed livestock or doing roast wine . Will focus on eating green maize . Breakfast usually eat sticky rice Yong Shounie into groups , lunch and more the rice wrapped with banana leaves to the ground at any edible salt and pepper , but also to bring directly to the meter hill , place cut bamboo , collecting wild vegetables, the rice and cooked vegetables on bamboo tube and eat . In addition to dinner staple food rice , but also with a number of dishes , including home-grown vegetables , cabbage , leeks, onions, ginger and at any time gathering and hunting of mountain vegetables game, backyard poultry only offering only when officiating at weddings, funerals, slaughter, usually more than the origin of meat by hunting , wild boar hunting often , bison , deer, barking deer , wild dogs , boa constrictors and catch squirrels, bamboo rat , pangolin , crab , fish, birds and a variety of insects.

Ding Dong Ming instrument body

BUZZ, is Li Ming unique body percussion instrument to instrument sounding name . In Li masses , regardless of all ages love to play ding-dong , and treat it as their favorite musical instruments, folk songs also made a lot of buzz , during festive seasons or gatherings to celebrate, on the side of playing , while singing . There is a ding dong song to sing : “The mountain soft and fragrant rice fields , in the past have all been landlords taste , poor peasants Moriyama bar late at night , playing catch wild boar buzz today liberated Li , Shan everyone tasted rice fields , the more buzz play louder , the sound thanks to the Communist Party . ” until today , every Mid-Autumn Festival , on Hainan Wuzhishan area, Li family is still under the moon with Buzz playing the song , celebrating the harvest . BUZZ can solo, ensemble or dance accompaniment, song of ” ding dong dance ” and so on .

Ding Dong Ming instrument body
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Origin of the name

” Buzz ” is about two meters by two of sized wood as thick suspension from the next . Playing, chasing a stick in hand especially two thick wood that two different parts of beat , it will emit a tone of different percussive noises . Listen to it, feel its sound forceful rough, deep melodious , where there are Li family place to live and grow crops will utterly Dangzhuo this original and rhythmic “ding dong ” sound. In the performing arts arena, Chinese artists even based on a superb speech , creating the world music is a must – knocking out on a log sheet music moving . People seem reluctant to any elegant , ornate text words to this ancient and mysterious nation instrumental named , had to use their percussion sound arising under the image to give it foley name – buzz .

Musical Instruments Culture

In Hainan Wuzhishan Limu Ling and under the Changjiang and Wanquan River , inhabited by the industrious and brave Li people . Li arts and culture of this nation although no written records , but the spread in the folk oral literature is quite rich , especially the traditional stories and more prominently in songs , music and dance also have a strong ethnic characteristics . Hi good dance song Li people , not only on holidays , festive gatherings to sing , labor productivity is usually also sing. Li Jiaqing years more men and women are singing experts. Li people playing ding-dong is loved form of entertainment. It ‘s simple to learn, everyone can play . Ding-dong sound crisp loud , forceful rough, simple sounds, gives refreshing feeling. It is in agricultural production , had also been expelled from the birds , the important role of crop protection .

Instrument History

Buzz is Li ancient folk instrument , playing ding-dong has long been popular in Hainan , which records the Li people slash and burn of the era. At that time , Li took home hook knife, cut down to the mountains and wild forest of thorns , cleared a small piece of a small piece of land to grow corn and mountain bar meter ( is a kind of local varieties of rice ) . However , the mountains covered with dense forest , wild animals and flocks of Li people hard planted crops , often destroyed by wild animals , especially when the mountain bar m mature season, large herds of wild boar came and stealing , often overnight effort put into a piece of mountain cleaners eating rice fields , rice about to be harvested so that becomes wasteland. The Li family intelligent to defend fruits of their labor , they put up in the mountains Maocao Peng care crops, also scored two more than five feet long dead wood shed before hanging rod with two short sticks beating to intimidate beast. This is the buzz comes from.
BUZZ playing original form , is to stick hanging on the branches in the field and with a rope tied around two split bamboo tied to a place far away from the ding-dong , ding-dong when playing interspersed with playing bamboo , a La Shengsuo two bamboo will be a loud ” clap ” sound, echo through the valley , you can scare the more distant birds . BUZZ most effective in monkeys , the human voice yell it to no avail, as long as the buzz sounds, monkey quasi immediately slip away. Li people have this habit, often playing Qiaowan period before and after the buzz , always say a few words to express their inner feelings. For a long time , Li family by tapping the stick in different parts found to strike a different tone for the lifting of the loneliness of the valley at night , gradually creating a variety of rhythm, beat up , the sound is very pleasant buzz . Over time, the ding-dong Li became unique style of musical instruments , playing Ding Dong Li has become a form of entertainment home everyday . April 1956 , Hainan Li and Miao Autonomous Prefecture ( now Hainan ) get-together ensembles countryside and Li cells , they found that playing form , after finishing , refining , the abolition of bamboo , highlighting the music part , has become today people seen on stage playing buzz .

Instrument structure

Buzz from the wooden bars and wooden components , wooden bars are sounding body , the use of wood or other hard, durable wood, bar length 200 cm to 240 cm in diameter and 10 cm to 12 cm , with a rope hanging on the engraved pattern pattern tripod gallows. In Hainan folk , Li family used the local ” firewood that is carefully ” ( Hainan dialect called kenaf tree ) wood production. Each mugang can send five degrees between two tones , on one of c1, g1, the next one is a, e? 1, down two of the harmonic minor third interval . Tones are not allowed , except knives correction mugang available , the mobile hanging wooden bars at both ends of the rope can be adjusted . In Li village , there are two wooden bars of buzz in addition , there are three , four or five of .

Way of playing

Playing, played by Dingdong stand before standing , his hands armed with a length of 30 cm , a diameter of 3 cm round wooden percussion . Two or more mugang of buzz that can play the more sound , pronunciation may constitute seven pentatonic scale , but the technique is difficult to master. BUZZ percussion rhythm is very rich, multi-purpose two beats or four beats , three beats are rarely used . Rhythmic organization often symmetrical way , usually with his left hand to knock homonyms repeated rapid pace , as the sound off , right hand to play the melody slower speeds , and in different figurations more knock faster , resulting in the use of variations in the form of climax . It is vivid and playing xylophone , is different, xylophone by varying lengths of small pieces of wood connected by a certain arrangement made ​​sequencer ; while knocking mugang buzz is issued in different parts of the level there are other sound .