Recently, textile listed company finished 2013 Annual Report have been released last year, textile companies are still outstanding problems facing the development of raw materials, labor , energy conservation and structural adjustment of capacity constraints of the industry, and many textile enterprises listed lackluster performance . In this regard , the industry generally believe that , by the economic environment , in 2013 did not improve the overall performance of the industry , the textile industry in 2014 will continue to freeze .
“Big Three” last performance ” two minus one by ”
A listing of shares of the three textile enterprises, but also known as the textile ” Big Three” in addition Mendale better results than the last , Anna Rich textiles, Carolina textile appeared slow earnings growth , or even negative growth phenomenon .
Deputy General Manager John Baptist Wu Chao Fu Anna when interviewed by reporters to respond because of slowing revenue growth and overall economic conditions, ” the overall consumption declined, the industry is not a good life .”
Mendale growth achieved last year, although the results , but according to the people’s livelihood securities analysis, the performance increase is mainly due to its strong promotional brought . The analysis report said , had Mendale not sensitive to promotion , as the market competitors frequent promotions, promotional Mendale increase the frequency and scale in 2013 , was driven by double -digit annual revenue growth achieved .
Electricity supplier channel sales surge
Several textile companies listed above are all mentioned in the annual report on the results of the contribution of the electricity supplier , and the rapid development of online shopping is also a bad situation and economic environment
A reflection . Mendale said operating income was mainly due to better-than- expected net purchase of fast-growing business. Although Fuanna slow revenue growth , but revenue growth comes mainly from electricity providers to enhance channel sales performance. Public data shows , in 2013 , Anna Fu new channels (mainly electricity provider ) revenues of 340 million yuan , an increase of 51.36% ; the traditional physical channels line revenue 1.53 billion yuan , down 1.78 percent . Carolina textile brand designed LOVO electricity supplier online sales revenue exceeding 200 million yuan last year.
In this regard , the industry generally believes that the economic downturn , sinking consumer backdrop , consumers use more online shopping, because usually textile enterprise business platform selling differentiated products more than the price lower than the stores, which is the textile enterprises have the main reason to force electricity supplier channels .
Trends: The following companies are keen to expand the line of stores
While traditional channels by electricity suppliers severe shock , but did not stop the expansion pace of textile enterprises shop . HU Zhen Chao told reporters that in 2014 , Anna Fu will continue to expand the business entity stores are expected to open 30 to 50 300 square meters large stores . The Carolina textile is also expected to keep the store is still 300 to 500 annually speed shop .
By the impact of the traditional channels , why enterprises still obsessed with the next expansion line stores ? Secretary-General of Guangdong Provincial Association of Xiaojian Cheng explained that the home textiles , bedding companies are seeking to consumers to shop on-site experience , especially in the large luxury brand stores , brands or to fully safeguard the storefront system. Insiders pointed out that the textile bedding companies currently store and online products and more practice different operations, in addition to the store to play more sales channels outside the corporate brand image promotion window.
Industry : electricity supplier or unfavorable industry healthy development
萧 健承textile electricity supplier in the analysis that is difficult to break . ” 99 cheap curse” on bedding online, the price is either “99 dollars” or is ” 199 yuan ” and ending with “99 dollars” , the electricity supplier for the entity store marketing a big impact , especially at this stage rental shop , in the case of artificial are up , the greater the impact of the store faces. He said that the electricity supplier does not rent, labor costs rising burden of their profit margins , but also can have a more substantial price decline, while the consumers based on the price index as a reference , because the net purchase inexpensive, consumer who is more of a tendency to online shopping .
Xiaojian Cheng pointed out that the rise of textile electricity providers , similar to a certain extent, the price war , the result is a compression of the entire industry profit margins , over time, is not good for the healthy development of the industry , the quality and the domestic design industry development will be limited, many companies in case of insufficient profits will no longer pursue product quality and design .
刘 平刚also noted that the new trend in the textile industry is mainly due to the impact of the electricity supplier , shrinking wholesale model , difficult to develop small and medium sized companies , mainly affected by the market downturn , particularly in small companies by strength limitations , no way layout online channels.萧健承also told reporters that the electricity supplier has its own problems , just a game for the rich , some well-known electronic business platform high barriers to entry , a number of new brands unfair to give a fair chance to browse the new brand .
They said it
B2C model has sufficient current stage of development ?
Xiao Jiancheng forecast , service-oriented textile city , with the urban share is the trend , after the third form of electricity providers will occur , outside stores that online orders, stores become a warehouse , moved to second and third tier cities in the outskirts of the model that O2O mode. He said that at this stage it is sufficient to support the electricity supplier B2C household textile industry development , no need to pursue O2O mode.
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Whole home concept is popular
Reporters learned that , in the domestic industry , ” big home” concept is the rise of the limelight , which is also derived from the “big home overall soft loading ” concept “big soft dress “, ” whole home ” and other concepts. In recent years, Anna Fu company made ” little Ikea ,” the whole concept of home , in addition to traditional bedding , but also the development of flooring , curtains , sofas , furniture, stools and sofas and other household items to customers “one-stop ” shopping experience.
Fuanna category will continue to increase this year , including the development of wallpaper. Xiaojian Cheng pointed out that in today’s rent, labor costs accelerated rise in cases, how to promote consumer psychology and consumer consumption to achieve unity is the key, and rich stores category led consumers to ” stop” the purchase is a good way out.
Sanli textile distributor in Guangdong Province , the general manager of e-commerce Co., Ltd. Nantong cloud Amoy刘平刚in an interview with reporters , said the company was not yet the overall layout of the home, this year’s focus on product development , new product suite classes focus on aspects of new flowers and new the materials, core products is the development of functional products. Although his company has not been involved in the field , but he said , the overall home is a trend , with the improvement of living standards, consumers need bedding and home style combining and unity, textile products, the process of transformation from durable goods to fashion goods , the overall home improvement is a good entry point .
